Add You - Internet and Businesses Online

Tips For Viral Marketing
After marketing on the internet for quite some time, through the school of hard knocks, I have learned many valuable lessons. I would like to share these with you, as it may save you a lot of heartache and disappointment.If you have to pay any money to get into any kind of business, my advice would be, don't do it. If you choose to go this route, be very wary and carefully study what you are getting into, as chances are you will be the one losing money. There are some businesses that are worthwhile but they are very few and far between. Off the top of my head, I cannot name one. Too many people are lured into an internet business by a get rich quick scheme. Instead, you might find yourself getting poor even quicker.A newbie to the world of the internet must not be discouraged. It takes time to research, find a good

th good SEO efforts one can rank well within a few months on MSN for competitive phrases.

SEO For Yahoo!

Until recently Yahoo! acted very much like MSN, now it's leaning a bit more towards Google. Ranking a website well on Yahoo! requires a solid-sized site with unique content and a very good number of links.

While PageRank is a Google factor, Yahoo! does have some type of page value factor at play. Many moons ago Yahoo! was playing with a PageRank-like calculation called WebRank. They even went so far as to put out a beta toolbar testing it. This indicates that there is a factor at play in the Yahoo! algorithm similar to Google's PageRank – they just don't advertise what a specific page's value is.

Avoid Potential Job Interview Disasters
There are definitely things that you can do to avoid minor mishaps which could ultimately blow an interview. Become familiar with these 7 potential interview disasters so you can prevent them from obstructing your path to that ideal job.1. DON'T ARRIVE LATEShowing up late is both rude and inconsiderate. Is this the first impression that you want to leave with a potential employer? Map out your route and try it out before the interview. Plan on being at least half an hour early to your appointment. This will provide a buffer to protect against wrong turns, traffic jams and all the other mishaps that may befall you. If you arrive early, you can use the time to calm your nerves.2. DON'T SAY THE WRONG NAMEMany a nervous candidate has been known to accidentally call the interviewer the wrong name. In order to avoi

Ranking your website highly on one of the “big three” search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three. Three engines, three algorithms, three different sets of rules - and yet there are websites out there that have first page rankings across them all – how do they do it?

While all of the major search engines use different algorithms the end goal of all three is the same: to provide the searcher with the most relevant results available. It is this one common thread that makes it possible for an SEO to rank a website highly across all the major engines. While there are a variety of factors at play and an even wider variation in the weight each of these factors are given – the possible variations that can produce relevant results are limited.

For example, if inbound links are given 0% weight then insignificant sites will rank highly for high-competition phrases. Many reputable companies such as Microsoft could lose rankings for their own names so links must and will always hold value. On the other hand, if links were to hold 100% weight then sp@mming the search engines would be a simple matter and so there are a limited number of possible variables in between these extremes that this factor can have, no matter which engine we are optimizing for.

That said, there are still three main engines with three distinct algorithms despite common requirements. To clarify how to optimize for all of them it's easiest to discuss them individually first. Due to the way their algorithms work one is best to expect rankings on MSN first, followed by Yahoo! and finally Google (I am assuming that the phrase is of at least moderate competition). For this reason we will discuss them individually in that order.

SEO For MSN

Proper SEO for MSN requires that a site be structured well with a distinct theme throughout and many inbound links. The advantage an SEO has while optimizing a site for MSN is that MSN tends to pick up and credit new content and inbound links very quickly. That means that with the right tactics in place one can rank a website relatively quickly on this important engine.

While MSN has the lowest number of searches performed on it, ComScore's report back in July revealed that MSN searchers were also 48% more likely to purchase a product or service online than the average Internet user. A very important statistic for website owners that sell online.

To rank highly on MSN one needs to build a solid sized site (exactly how large will depend on your industry – look at the size of your competitor's sites for an idea), a relevant theme throughout the site that focuses on your primary keywords and a good number of links. MSN doesn't (at this time) employ an aging delay on links such as the one employed by both Google and Yahoo! so the effects of the site and inbound links can be picked up very quickly and with good SEO efforts one can rank well within a few months on MSN for competitive phrases.

SEO For Yahoo!

Business Collaboration - Effective Partnering Results in More Sales!
When Linda Rink and I started this joint newsletter I began to look at everything differently.Initially, I collaborated with Linda because I knew it would be much easier to launch an e-newsletter with someone else rather than starting one myself.What I failed to foresee is that I was in fact doubling my exposure, and so was Linda! And we’ve both benefited directly from this increased exposure.Now, I see collaboration opportunities every day -- some in action; others overlooked.This newsletter is devoted to sharing collaboration tips that can produce sales.1. If you have an opportunity to create a joint newsletter with someone in a complementary business, DO IT!!! You gain increased exposure among an entirely new pool of readers who are probably interested in hearing complementary views--and you're netw

Yahoo! is placing a large amount of emphasis on the age of links though not in the same way that Google is. We will get to Google shortly however to understand what to expect from Yahoo! one must understand that when you get a link to your website it won't hold it's full value for a number of months. While the exact number of months in unknown it appears to be around 8 before it hold it's full weight though it will hold some from day one and this weight will increase as time passes.

To rank well on Yahoo! you much optimize your site similar to what you would do for MSN and you must build a large number of inbound links and have patience as these links age. You will not see a sudden spike 2 weeks after a large link-building campaign, you will likely have to wait 3-4 months to notice any significant effect.

Virtually every webmaster and website owner is primarily concerned about attaining Google rankings due to the significantly higher number of searchers using it. Provided that you are building your website following the best practices of SEO (i.e. unique content, a sizable amount of content, and a good number of incoming links) then your rankings are sure to follow, however due to their aging delay it will likely take longer than on MSN or Yahoo! Google considers the age of your links, your domain and even the individual page to be a factor and the longer your page has been online the better.

Essentially, ranking a site on Google requires that you take the same actions as for the other two, continue your link building efforts on an ongoing basis to insure that you end up with more-and-more links, and that you update your content and add content on a fairly regular basis (though the addition of a blog for example).

The logical process for a new website or one at the first stages of SEO is to first target MSN. At this point you can focus your attention on continuing to build high-quality, relevant links to and content on your site which will continue to increase your value on Yahoo! and Google.

Analysis will be required to determine exactly what weight you will be giving to different areas. For example, if your onsite factors are optimized for MSN then you know that you will need to make up for this in the offsite factors for Yahoo! and Google. If you figured you would need 100 links to rank on Google then you will now need to up that number to account for the fact that you have optimized your site itself for a different engine.

During the analysis process you will likely want to use a tool to speed up the process of keyword density analysis and competitor link analysis.

I am hoping that none of you read the title and were expecting to rank on the first page of all three major engines next week. Ranking highly on all three major engines takes time, patience and a good few round

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If the three sides of the box are about; the fundaments of the change, the organizational scope and the depth of the change or the impact, than there is still something missing. It is not an important part. In fact, for managing change you should not give it too much attention...

Make sure that your next networking event is successful! Following these guidelines will ensure that you receive the maximum benefits from these events.

When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive.

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