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Add You - What Stand Up Comics Can Teach You About Marketing
The Hollywood Mafia Industry and Corporate America share operational similarities. Take the scenario: Al Capone running General Motors or Jack Welch running the Bonnono crime family (One of the most powerful families out of the five original New York Mafia families). Larger than life, film replicates reality, inspires it and role models it. I am on
When you first envisaged working for yourself, it's pretty unlikely (unless you're an accountant) that this vision included late nights compiling end of period financials. Or sitting hunched over a part-completed profit and loss statement with furrowed brows. There's no doubt accountancy, for most, is not the most glamorous part of th
Although they are born to make us laugh, good comedians follow a formula when they are preparing their next great joke. That's probably the reason my jokes tank, but that's a story for another time.
Before stepping on stage, mike in hand, to deliver their joke they follow a set of metrics that when properly executed, leave their audiences in stitches.
As small business owners, we may not want our clients and customers cackling in the aisles but we do want to make a lasting and memorable connection.
Follow these three steps from the last comic standing to wow your audience:
1. The Set-Up
Do you know why your product or service is a must-have? This question must be addressed in all good marketing. The set up is where you explain, in story style, why your product or service must matter. Ask yourself these questions to get your set-up started:
What does my product or service really do?
What is the #1 question my product or service addresses?
2. Delivery
Once you've addressed why your target audience must run, not walk, towards your product or service, you'll need to explain how your offer will actually make their lives better. You can get a market excited about all the ways your product or service will impact their lives but the step that many small business marketers leave out is the reason they must open up their pocketbooks and buy.
3. Punch Line
There are many that feel it intrusive, inappropriate and flat out rude to ask for the sale. Hog wash! That's like collecting all the ingredients to make a home made cake taking the time to prepare, bake and frost it, and then never tasting the gooey goodness. It is not offensive to ask your clients and customers for the order - unless you do so in an obnoxious fashion. If you told a joke a
ZPay Systems has been creating payroll software for over 20 years starting with ZPAY, ZPAY 3 and now PayWindow 2006. This payroll software is easy to use especially if you don't have any experience in accounting.It is loaded with all of the features you could possibly need whether you are a small, medium or large sized business. The reportin
As small business owners, we may not want our clients and customers cackling in the aisles but we do want to make a lasting and memorable connection.
Follow these three steps from the last comic standing to wow your audience:
1. The Set-Up
Do you know why your product or service is a must-have? This question must be addressed in all good marketing. The set up is where you explain, in story style, why your product or service must matter. Ask yourself these questions to get your set-up started:
What does my product or service really do?
What is the #1 question my product or service addresses?
2. Delivery
Once you've addressed why your target audience must run, not walk, towards your product or service, you'll need to explain how your offer will actually make their lives better. You can get a market excited about all the ways your product or service will impact their lives but the step that many small business marketers leave out is the reason they must open up their pocketbooks and buy.
3. Punch Line
There are many that feel it intrusive, inappropriate and flat out rude to ask for the sale. Hog wash! That's like collecting all the ingredients to make a home made cake taking the time to prepare, bake and frost it, and then never tasting the gooey goodness. It is not offensive to ask your clients and customers for the order - unless you do so in an obnoxious fashion. If you told a joke
Business cards are often exchanged when business people meet each other. It is a great marketing tool that can be used to advertise your business. In most cases, the company logo, name, phone number, and address will be present on the card, with a list of services that the company offers. With the advent of the internet, many businesses are now addi
What does my product or service really do?
What is the #1 question my product or service addresses?
2. Delivery
Once you've addressed why your target audience must run, not walk, towards your product or service, you'll need to explain how your offer will actually make their lives better. You can get a market excited about all the ways your product or service will impact their lives but the step that many small business marketers leave out is the reason they must open up their pocketbooks and buy.
3. Punch Line
There are many that feel it intrusive, inappropriate and flat out rude to ask for the sale. Hog wash! That's like collecting all the ingredients to make a home made cake taking the time to prepare, bake and frost it, and then never tasting the gooey goodness. It is not offensive to ask your clients and customers for the order - unless you do so in an obnoxious fashion. If you told a joke
One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. This buys goodwill and is great self-promotion. If you provide a service donate that. Fo
3. Punch Line
There are many that feel it intrusive, inappropriate and flat out rude to ask for the sale. Hog wash! That's like collecting all the ingredients to make a home made cake taking the time to prepare, bake and frost it, and then never tasting the gooey goodness. It is not offensive to ask your clients and customers for the order - unless you do so in an obnoxious fashion. If you told a joke
Often maintenance systems don’t reap the benefits that they promise through no fault of their own. How can you expect a system to improve underlying data? The answer is that you can’t. What you need is to have good data in the system so that it can be accessed, processed and used to provide practical information for the organization.Let me
I know you're thinking to yourself, "all this sounds like selling to me?" Marketing is not the same thing as sales or advertising but to be effective, good Marketing does include both elements. Marketing is a 'system' you create in your business to consistently and constantly communicate your brand and why your brand should matter to your target market.
Take a cue from the likes of Jerry Seinfeld and Ellen DeGeneres when preparing your next marketing campaign because guess what, without a well thought out plan your next marketing effort could risk being booed off stage.
©2007 Liz Pabon. All rights reserved.
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