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Add You - Top 10 Seo Mistakes And What To Do To Correct It
A friend of mine often asks me questions about Internet marketing. Sometimes a technical question, sometimes about layout of a publication or any 'how to .. ' question.But the other day he asked me a question that so many other people asked me that I thought I'd write a short piece on it so you can also check your work.That question, "Why don't my advertisements attract any sales?"I was able to give him some pointers as to just why this was the case and to help make his ads sell like crazy.He had placed an ad in a very popular home business
8. Expecting Immediate Results. SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants. Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in re
If you as a small business owner have a web site and need to deal on a regular basis with a web hosting provider, web development company or a web site design vendor, you may have experienced less than stellar customer service. During the last week, I have engaged in 5 very long detailed conversations about the poor customer service being delivered by web developers and web site hosting companies. All of these conversations shared exactly the same complaints and what’s even more interesting in the exact same order.Complaint #1: Poor communicationCommunic
This definition of SEO sounds simple, but beware! Search engine optimization is a minefield, even for professionals, and although necessary to a business, should not be undertaken lightly. Below, is a brief look at the top 10 mistakes and how to correct them.
1. Non-Relevant Linkage. External links to your site play a large part in most of the major search engine algorithms and can be considered an endorsement of your site. But if you are being linked to from sites that have no relevance to your content, then that is now considered a negative endorsement and will not raise your ranking in the search engines. Ensure all links to your pages are from relevant sites. Be wary of link builders who acquire links from gambling, pharmaceutical or adult themed sites, especially if your site is not of the same theme. Link building is as much a science as it is an art, one we take very seriously.
2. Untargeted Keywords. The people who use search engines are normal people who are not likely to use words used in advertising brochures. Get to know how your customers ask for your services/products and use these in your content. Often times, actual keyword research will surprise you.
3. Excessive Graphics and Flash Content. This looks good on a web page, but to Search Engine crawlers it means little. Search engines are looking for content and keywords and relevancy to the search terms. By all means have some graphics, but dont forget the meat. This doesnt mean Flash designed websites are bad necessarily. In fact, some big businesses do use it. For most webmasters though, Flash sites are best avoided. Unless your Flash designer does high-end websites and knows how to integrate the content and keywords within the Flash, hybrid sites combining Flash headers with HTML content will be a good option.
4. Believing all search engines are the same. What pleases Yahoo might not necessarily please MSN or Google. Optimize your content, keywords, inbound links, and internal linking structure so that there is something for at least one of the three top search engines.
5. Multiple Search Engine Submissions. In the very early days of search engines, this technique may have had some success, but now it can lead to slower indexing and rankings. A site with inbound links from other sites will get indexed naturally and search engine submission is not necessary. In fact, multiple submissions may be construed as an attempt to spam the search engines. The top 5 engines account for more than 90% of all activity so it is wise not to ruin your chances of ranking naturally in the search results (comScore Media Metrix qSearch data, August 2005)
6. Incorrect Use of Title Tags. Most people consider the title to be for their company name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
7. Use of Black Hat techniques. Techniques such as doorway pages, hidden text, and overstuffing keywords may have had success in the past but now they will earn you penalties and could even get you banned. Avoid them altogether if you are seeking long term success. Some black hat techniques can work on a short term basis, but in the long run prove very costly.
8. Expecting Immediate Results. SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants. Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in reg
Affiliate Marketing is a very lucrative business online, especially where it concerns Affiliate Internet Marketing.Today I bring you some rare and everyday mistakes that are keeping you from making a killing with affiliate marketing.The most common mistakes made by most online marketers :1) You build a really flashy website and is wondering why your not making commissions.Well, I do believe this one belongs in the number one position, because, it's the killer amongst new comers to the affiliate marketing game.Don't believe that if you
2. Untargeted Keywords. The people who use search engines are normal people who are not likely to use words used in advertising brochures. Get to know how your customers ask for your services/products and use these in your content. Often times, actual keyword research will surprise you.
3. Excessive Graphics and Flash Content. This looks good on a web page, but to Search Engine crawlers it means little. Search engines are looking for content and keywords and relevancy to the search terms. By all means have some graphics, but dont forget the meat. This doesnt mean Flash designed websites are bad necessarily. In fact, some big businesses do use it. For most webmasters though, Flash sites are best avoided. Unless your Flash designer does high-end websites and knows how to integrate the content and keywords within the Flash, hybrid sites combining Flash headers with HTML content will be a good option.
4. Believing all search engines are the same. What pleases Yahoo might not necessarily please MSN or Google. Optimize your content, keywords, inbound links, and internal linking structure so that there is something for at least one of the three top search engines.
5. Multiple Search Engine Submissions. In the very early days of search engines, this technique may have had some success, but now it can lead to slower indexing and rankings. A site with inbound links from other sites will get indexed naturally and search engine submission is not necessary. In fact, multiple submissions may be construed as an attempt to spam the search engines. The top 5 engines account for more than 90% of all activity so it is wise not to ruin your chances of ranking naturally in the search results (comScore Media Metrix qSearch data, August 2005)
6. Incorrect Use of Title Tags. Most people consider the title to be for their company name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
7. Use of Black Hat techniques. Techniques such as doorway pages, hidden text, and overstuffing keywords may have had success in the past but now they will earn you penalties and could even get you banned. Avoid them altogether if you are seeking long term success. Some black hat techniques can work on a short term basis, but in the long run prove very costly.
8. Expecting Immediate Results. SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants. Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in re
Importance of MarketingIt has become essential for any business in the competitive atmosphere today to devise a sound marketing strategy. In the absence of an effective marketing plan, survival of any business is very difficult. That is why to successfully run a business; you need to learn the art of allocating funds for marketing wisely so that you can make a balance between the requirements of the marketing department and your income. You need to allocate the funds in such a way that the person responsible for marketing can manage promotional costs, advertisin
4. Believing all search engines are the same. What pleases Yahoo might not necessarily please MSN or Google. Optimize your content, keywords, inbound links, and internal linking structure so that there is something for at least one of the three top search engines.
5. Multiple Search Engine Submissions. In the very early days of search engines, this technique may have had some success, but now it can lead to slower indexing and rankings. A site with inbound links from other sites will get indexed naturally and search engine submission is not necessary. In fact, multiple submissions may be construed as an attempt to spam the search engines. The top 5 engines account for more than 90% of all activity so it is wise not to ruin your chances of ranking naturally in the search results (comScore Media Metrix qSearch data, August 2005)
6. Incorrect Use of Title Tags. Most people consider the title to be for their company name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
7. Use of Black Hat techniques. Techniques such as doorway pages, hidden text, and overstuffing keywords may have had success in the past but now they will earn you penalties and could even get you banned. Avoid them altogether if you are seeking long term success. Some black hat techniques can work on a short term basis, but in the long run prove very costly.
8. Expecting Immediate Results. SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants. Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in re
Here is why most people fail in an online business:They see the possibilities immediately: You can market a digital or dropship product to the entire world, the process is almost completely automated, and you can get rich very quickly.They then reach out and study internet marketing and try and focus on expressing their niche interest.They reach out and start buying marketing materials and going to seminars and hanging out in forums.Often the get into debt in the process and sometimes their relationships fall apart as their significant othe
6. Incorrect Use of Title Tags. Most people consider the title to be for their company name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
7. Use of Black Hat techniques. Techniques such as doorway pages, hidden text, and overstuffing keywords may have had success in the past but now they will earn you penalties and could even get you banned. Avoid them altogether if you are seeking long term success. Some black hat techniques can work on a short term basis, but in the long run prove very costly.
8. Expecting Immediate Results. SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants. Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in re
First off, is it possible to win a new client in seven days? The answer is “yes;” I can say that with assurance because I have done it, more than once. Also, a PR Agency nearby used the technique I am about to reveal to achieve an even better result.Why would anyone want to win a new client in seven days? Well, I don’t know about you, but one way that I make myself feel secure in my small business is to keep up my quota of clients. So, on the fortunately rare occasions, when I lose a client I want to replace them immediately.You may think me a really inse
8. Expecting Immediate Results. SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
9. Use of Unethical SEO Consultants. Beware the consultant that guarantees rankings with no past clients to back it up with or claims of special relationships with search engines. Many such "consultants" or "experts" will probably take your money and run. Choose a reputable SEO consultant, one who will keep in regular contact with progress reports and updates.
10. Decide to do optimization in-house. Probably possible in the past, but now with ever increasing sophistication of search engine algorithms, this is an area best left to an expert. Furthermore, the good SEO experts usually have other income streams from their online marketing activities and a regular paycheck to work full-time simply doesn't justify their time invested. We've yet to meet a good SEO who doesn't have virtual real estate bringing in a nice chunk of cash.
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