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Add You - Link Building - What's Wrong With Reciprocal Linking?
“Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings.” -Heidi Richards-More and more competition in the marketplac
So if the mort
In boardrooms across the country, executives are frenzied about the opportunity provided with outsourcing products from high cost, high overhead manufacturing facilities in the United States to the low
If Site A links to Site B and then Site B also links back to Site A, then we have a reciprocal link. Back in the good ol' days these links were the way to a search engines heart. But reciprocal links have been much maligned recently. Are reciprocal links fatally flawed?
What's the problem?
The issue is that Google and other search engines have devalued certain links in their algorithms. These links include links from "bad neighbourhoods" and irrelevant sites. That means that a link from a spammy site to yours won't count for much, or worse, will count against you!
A link from a golfing e-tailer to a mortgage brokers won't have much value to Google. Of course, the opposite is also true - a link from the golf site to a fitness site might be quite valuable.
So if the mortg
A corporate shell could be liken to a house that had been occupied by a family, prior to the family moving out it was a home. But now it is just shell, a skeleton a plain house with nobody in it, but
What's the problem?
The issue is that Google and other search engines have devalued certain links in their algorithms. These links include links from "bad neighbourhoods" and irrelevant sites. That means that a link from a spammy site to yours won't count for much, or worse, will count against you!
A link from a golfing e-tailer to a mortgage brokers won't have much value to Google. Of course, the opposite is also true - a link from the golf site to a fitness site might be quite valuable.
So if the mort
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are loo
The issue is that Google and other search engines have devalued certain links in their algorithms. These links include links from "bad neighbourhoods" and irrelevant sites. That means that a link from a spammy site to yours won't count for much, or worse, will count against you!
A link from a golfing e-tailer to a mortgage brokers won't have much value to Google. Of course, the opposite is also true - a link from the golf site to a fitness site might be quite valuable.
So if the mort
Or is the customer always right? That's what you've always been told. If you’re in business, you know how ridiculous that statement is. The customer isn’t always right, the customer is often wrong. W
A link from a golfing e-tailer to a mortgage brokers won't have much value to Google. Of course, the opposite is also true - a link from the golf site to a fitness site might be quite valuable.
So if the mort
Most culinary schools today are still teaching their students how to compute the wrong food cost. Granted the math is right, but the dollars involved are hurting the bottom line of our restaurants. The
So if the mortgage broker and golf sites have reciprocal links neither site is being helped out much in Google's ranking due to the devaluation in the algorithm. That's the basic problem with reciprocal links.
What can we do about it?
3 words: obtain relevant links. Simply put, but that's the essence of good reciprocal linking. Only add links that visitors to your site might find useful and forget about the numbers.
Google describes this concept like so:
A useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
In fact that last is a great rule of thumb to follow when consi
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