Add You - Internet and Businesses Online

How to Write an e-Mail that Gets Read
E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file.The first thing you have to do is get past all the filters…that means avoiding trigger words, and you’ve no doubt already read plenty abo

thing. Repeat. Repeat. Repeat. If this experiment does not work learn something from it.
Is it your web page?
Is it your traffic?
Is it your offer?

Buying the next new fangled course, software or technodoodadd will not change the above sequence one iota.

There is a ton of information around. What are you doing to turn that information into KNOWLEDGE?

There is no failure only feedback.

May the force be wi

The Three Schools of Business Ethics
G. Richard Shell, author of Bargaining for Advantage: Negotiation Strategies for Reasonable People, identifies three primary schools of ethics in negotiation. To me, they are equally valuable in examining ethics in the context of business in general.1. The Poker School - "It's a Game"

In the late 1990's Al Gore referred to the Internet as the Information Superhighway. It is a great metaphor.

Good Information can be a powerful thing. If it leads to action. However when information is not organized and does not lead to personal action it is pretty worthless.

Often times in life ....less is more.

Many students that I consult with have too much information and not enough know how.

Know how is my way of saying that you have done something with the data you received. Ideally the information should empower you.

Taking action is the solution to information overload and putting you squarely on the Know How Expressway.

Stop and think about all the things that some people think they have to learn about to be effective online.

HTML
Database Programming
Web Hosting
Blogging
Audio Editing
Video Creation
Merchant Accounts
Shopping Carts
List Building
Co-Registration
Search Engine Optimization
Joint Ventures
Copywriting
Event Management
Press Releases
Article Marketing
Etc.

Let me tell you a little secret. Although I study a lot. I follow a little formula with anything that I read related to marketing online.

Read it.
Apply It.
Study the Results.

Just reading something is not going to get you anywhere. If I read it and don't understand it, or don't like it...I hire someone else to do it for me.

One of the biggest problems that I attribute directly to our educational system is that people with fine educations complicate the simplest of activities.

Here is a simple formula.
a) Put up a web page
b) Drive traffic to it
c) Sell something
d) Monitor you conversions

If this EXPERIMENT works don't do anything. Repeat. Repeat. Repeat. If this experiment does not work learn something from it.
Is it your web page?
Is it your traffic?
Is it your offer?

Buying the next new fangled course, software or technodoodadd will not change the above sequence one iota.

There is a ton of information around. What are you doing to turn that information into KNOWLEDGE?

There is no failure only feedback.

May the force be wit

Due Diligence - It's Not Just a Business Phrase!
I wonder if anyone will ever invent a cure for the reason that I am going bald? Over the past six months I have been involved in three separate assignments where the buyer performed negligible if any due diligence on a business that they purchased.It never ceases to amaze me how an in

ou have done something with the data you received. Ideally the information should empower you.

Taking action is the solution to information overload and putting you squarely on the Know How Expressway.

Stop and think about all the things that some people think they have to learn about to be effective online.

Read it.
Apply It.
Study the Results.

Just reading something is not going to get you anywhere. If I read it and don't understand it, or don't like it...I hire someone else to do it for me.

One of the biggest problems that I attribute directly to our educational system is that people with fine educations complicate the simplest of activities.

Buying the next new fangled course, software or technodoodadd will not change the above sequence one iota.

There is a ton of information around. What are you doing to turn that information into KNOWLEDGE?

There is no failure only feedback.

May the force be wi

Cleaning Houses for a Living Has Some Unexpected Benefits
If you're looking for a way to earn a living or just to make some extra money on the side, cleaning houses for a living is probably not the first thing that comes to mind.Cleaning houses? Doesn't that sound like a lot of unpleasant, grungy work?Yes, it does sound pretty unpleas

ping Carts
List Building
Co-Registration
Search Engine Optimization
Joint Ventures
Copywriting
Event Management
Press Releases
Article Marketing
Etc.

Let me tell you a little secret. Although I study a lot. I follow a little formula with anything that I read related to marketing online.

Read it.
Apply It.
Study the Results.

Just reading something is not going to get you anywhere. If I read it and don't understand it, or don't like it...I hire someone else to do it for me.

One of the biggest problems that I attribute directly to our educational system is that people with fine educations complicate the simplest of activities.

Buying the next new fangled course, software or technodoodadd will not change the above sequence one iota.

There is a ton of information around. What are you doing to turn that information into KNOWLEDGE?

There is no failure only feedback.

May the force be wi

Paid Inclusion Online Marketing
As a basic condition for online success is that a marketer has to create website visibility. Visibility, put simple, is nothing else than to ensure that Internet surfers find your website. Only if your website has visibility it will be able to generate traffic. Only if your website has traf

anywhere. If I read it and don't understand it, or don't like it...I hire someone else to do it for me.

One of the biggest problems that I attribute directly to our educational system is that people with fine educations complicate the simplest of activities.

Buying the next new fangled course, software or technodoodadd will not change the above sequence one iota.

There is a ton of information around. What are you doing to turn that information into KNOWLEDGE?

There is no failure only feedback.

May the force be wi

How Storytelling Can Grow Your Business
People love stories. We love to hear about other people, and stories help us to learn, remember and put to use new concepts. Aesop knew this. His fables help us to learn life lessons through tales about others, without having to learn them the hard way.In modern times, Jack Canfield a

thing. Repeat. Repeat. Repeat. If this experiment does not work learn something from it.
Is it your web page?
Is it your traffic?
Is it your offer?

Buying the next new fangled course, software or technodoodadd will not change the above sequence one iota.

There is a ton of information around. What are you doing to turn that information into KNOWLEDGE?

There is no failure only feedback.

May the force be with you.

Feed The Spiders.

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Potential customers unfamiliar with a business will be affected by and respond to its Corporate Identity. Existing customers will likewise be affected by Identity but not necessarily in the same manner or in a similar timeframe. Nonetheless the reactions of both groups can be a make or break situation for an enterprise.

There are several ways to go about writing a small note of appreciation to an interviewer. Try getting a business card from your interviewer. (Nowadays, it seems like everyone has a business card - including my hairdresser!) If you cannot, be sure to remember to write down the name of your interviewer before you go to the interview. Alternatively, attempt to remember his or her name as you introduce yourself at the beginning of the interview. Also, get the address of the establishment you visited. (If it is a branch office of a larger company, strive to use the branch address, NOT the corporate headquarters!)

Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up.

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