Catering Advice - Working with a Catering Consultant
Having worked in the Catering trade for some years, within that time I would have never thought of calling for help from a consultant. Why you ask well its very simple really, I thought they would be very expensive, take up to much of my time, I had loads of good ideas of my own and the main reason would be I had my pride.However that’s not the case with a catering consultant, it’s certainly not the case with Complete Cate

If You Were A Horse Would You Win The Kentucky Derby?
Imagine the horses all lined up at the gate in the last Kentucky Derby. Successful businessmen/women are just like thoroughbred horses. They must practice, run like the wind and sometimes be driven to make it first through the line. Like a horse race the majorities are losers and only a few are Triple Crown winners.We know that the majority of horses are not of the quality and disposition to ever be entered at the Kentucky

Window Cleaning - 6 Reasons To Start Your Own Window Cleaning Business
Of all the home businesses out there, window cleaning businesses may be one of the best kept secrets around. Most people think of window cleaning as a low paying, low potential, grunt work job, and therefore they never give it a closer look. But, in reality window cleaning is a highly profitable, low overhead, easy to start and run business.Let’s take a look at what makes window cleaning such a great business to start: bought it, but you also asked the opinion of others.

Let’s take for example purchasing a camera. Perhaps you asked a friend about their experience of a certain model of camera. You might have also researched the camera on the Internet or in magazines. You might even have gone into your local camera shop so you could ask the opinion of the camera expert in the store.

In all these cases, you were seeking endorsements and opinions – in other words testimonials about the camera.

When it comes to your potential clients making a decision to invest in your services, which are no doubt far more expensive than purchasing a camera, what reference sites and testimonials can you offer up?

Putting in place a process to systematise accessing testimonials is an often an overlooked strategy in many professional services practice. Added to that, many testimonials are far from impactful.

For example have you ever noticed the testimonials on a web site that say something like:

“Working with Jo was great. CD, London.”

This just leaves you wondering – who was CD? Why did they f

gone into your local camera shop so you could ask the opinion of the camera expert in the store.

In all these cases, you were seeking endorsements and opinions – in other words testimonials about the camera.

When it comes to your potential clients making a decision to invest in your services, which are no doubt far more expensive than purchasing a camera, what reference sites and testimonials can you offer up?

Putting in place a process to systematise accessing testimonials is an often an overlooked strategy in many professional services practice. Added to that, many testimonials are far from impactful.

For example have you ever noticed the testimonials on a web site that say something like:

“Working with Jo was great. CD, London.”

This just leaves you wondering – who was CD? Why did they f

o invest in your services, which are no doubt far more expensive than purchasing a camera, what reference sites and testimonials can you offer up?

Putting in place a process to systematise accessing testimonials is an often an overlooked strategy in many professional services practice. Added to that, many testimonials are far from impactful.

For example have you ever noticed the testimonials on a web site that say something like:

“Working with Jo was great. CD, London.”

This just leaves you wondering – who was CD? Why did they f

ces practice. Added to that, many testimonials are far from impactful.

For example have you ever noticed the testimonials on a web site that say something like:

“Working with Jo was great. CD, London.”

This just leaves you wondering – who was CD? Why did they find working with Jo great? What difference did it make to them? Was CD in the same situation as I find myself in?

Frankly this form of testimonial is not going to be seen as credible as it is vague and non specific.

What would be more influential would be a testimonial that outlined:

- The situation the client had found themselves in prior to working with the professional services firm

- The actions that they took together to overcome these problems

- The tangible results that were achieved – wherever possible with specific metrics

- The name, position and organisation of the person providing the testimonial – that is car more credible than just providing the initials of someone.

If you have delivered excellent service to your clients, it is highly likely they will be happy to provide you with a testimonial. So why is it that we so often fail to access testimonials?

Here are three simple steps to ensure that you access powerful endorsements and testimonials:

1. Ask - Make sure that you ask your clients for a testimonial. The worst case scenario is