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Add You - Converting Visitors Into Customers - The SEO Way
How hard do you find quality content for your site?Quality content keeps the visitors reading and the more they read it, the more they'll trust you.Getting people to trust you as an expert is something you should strive for. Being known and trusted as an expert has been known to increase your site's credibility, subscribers, and most importantly, sales.However, banging your head on the wall and pulling out your hair is not going to help solve your problems on how to find quality content.Here are the steps to make sure you never run out of ideas for you to write about:1.Reminisce An EventFlash back to an event you had attended quite some time ago. It can be a seminar, a competition or a workshop. Provide a review for the event you attended and what you've learnt from it. You can also put down your ideas of what
Think of conversions as a transfer of status from visitor to ‘customer’ (it’s no accident that in rugby a ‘try’ must be converted to a real result). A change occurs; a switch is thrown; a transfer is made at the point of conversion on your website. Choosing and developing the right conversion point can mean the difference between a new customer and someone who clicks on the red X on the top right hand corner of their browser and exits your site. Why, you may be wondering, when we post the question ‘What is SEO?’ have we chosen to focus on ‘conversions’ in this article? Well, quite simply, it comes down to a matter of results – what do you really want to achieve from your website? Whatever you answer, if you aren’t currently achieving that, then you need to start looking at developing an SEO Plan.
What is SEO? If you were a client we’d expl
Job-seekers everywhere ask what hiring managers look for in a resume. While the answer varies per industry and position, here are some guidelines to follow - illustrated by some bloopers that show what NOT to do! (And yes, all of these gems are real, with only identifying details removed.)Don't disqualify yourselfOne resume I received for a writing position said "I have no writing experience at all, but I was born in Scotland." In other words, this person was telling me that, aside from speaking English, he or she had no qualifications for the job. You should never stretch your credentials beyond what they are, but don't do the opposite and make it clear to one and all that you can't do the job.Use your resume to sell your strengthsOne would-be writer said, "I am current responsible for standardizing." In othe
Because Search Engine Optimisation and Marketing has so many different features, and with more being offered within the label of SEO, it is becoming increasingly difficult to describe its function within website development and online marketing in simple terms any more. It’s like asking the question: what is education? I could spend a number of days writing about High School education alone, and the individual subjects and curricula that are taught throughout the UK to pupils aged 11-16 in state-maintained schools. But what about private schools? Primary schools? Sixth From Colleges? Institutes of Higher Education? Universities? Adult courses? The same can be said for SEO and Online Marketing – there’s never a quick and easy way to quantify Search Engine Optimisation, so the job of any good SEO Consultant is to provide you with the things you need to know about SEO that will make the most impact into your online presence.
We looked at the three questions at the top of this page long and hard. We considered 1001 responses that we thought answered the questions. Some of them were extremely pretentious. Some of them were far too simple – some far too complex. Then we started to think: hold on, what is the end result of SEO? Why do we want to achieve success online? It is without doubt that the end result of any SEO or Online Marketing is to generate more ‘conversions’ – yet another word that is used to describe the work that we do, but never fully explained or understood (even by some SEO Consultants).
Hopefully, when you developed your website, you were asked by your web designers to come up with a list of targets for your site: targets that you hoped to meet eventually, in order to make your website do exactly what you intended it to do when you started. Without those targets, your website doesn’t have a snowball’s chance in hell of being designed around your needs – something which is absolutely essential if the return on your investment is to be fully achieved. Most of our commercial-based clients, those whose main target is to generate more revenue, would consider their conversion to be the transformation from a site visitor into a customer. This would be quantified by the accumulation of revenue through the website. However, a not-for-profit website that extols the wonders and virtues of a visit to the Snowdonia National Park in North Wales, for example, would ultimately consider a conversion to be someone who asks for more information, even something as simple as completing an online questionnaire can be regarded as a conversion: you are essentially engaging your site’s visitors with your online content, whether that is through sales or by completing an online information request form. Why do we focus on conversions? If you do not know what you want your conversions to be before starting a web design project, you may as well save your money and take your family or friends to Euro Disney for a weekend, because without knowing your target audience and what you intend that audience to do with your site, your website will spend the rest of your domain registration treading water in the virtual sea of the information superhighway. Your conversions should inform and shape the build and design of your website. Making it ‘conversion friendly’ is the key to any successful website.
Think of conversions as a transfer of status from visitor to ‘customer’ (it’s no accident that in rugby a ‘try’ must be converted to a real result). A change occurs; a switch is thrown; a transfer is made at the point of conversion on your website. Choosing and developing the right conversion point can mean the difference between a new customer and someone who clicks on the red X on the top right hand corner of their browser and exits your site. Why, you may be wondering, when we post the question ‘What is SEO?’ have we chosen to focus on ‘conversions’ in this article? Well, quite simply, it comes down to a matter of results – what do you really want to achieve from your website? Whatever you answer, if you aren’t currently achieving that, then you need to start looking at developing an SEO Plan.
What is SEO? If you were a client we’d expla
I suspect all of you out there have someone that you rely on for insight and perspective – that wise old mentor that seems to have an unlimited depth of experience to draw from in helping you navigate life’s little challenges. You know, those little parables and anecdotal tales that always relate perfectly that very problem you’re trying to solve. Today, I go to that well of experience in responding to a problem I know many of you are facing right now- squeezing that last drop of improvement that never fails to elude us.First, the problem: Most of you out there in the performance management world have worked for years trying to find hidden value inside your organizations. Along that journey, some of that value (be it cost savings, productivity improvements, or gains in service delivery and customer satisfaction) has come pretty easily.We
We looked at the three questions at the top of this page long and hard. We considered 1001 responses that we thought answered the questions. Some of them were extremely pretentious. Some of them were far too simple – some far too complex. Then we started to think: hold on, what is the end result of SEO? Why do we want to achieve success online? It is without doubt that the end result of any SEO or Online Marketing is to generate more ‘conversions’ – yet another word that is used to describe the work that we do, but never fully explained or understood (even by some SEO Consultants).
Hopefully, when you developed your website, you were asked by your web designers to come up with a list of targets for your site: targets that you hoped to meet eventually, in order to make your website do exactly what you intended it to do when you started. Without those targets, your website doesn’t have a snowball’s chance in hell of being designed around your needs – something which is absolutely essential if the return on your investment is to be fully achieved. Most of our commercial-based clients, those whose main target is to generate more revenue, would consider their conversion to be the transformation from a site visitor into a customer. This would be quantified by the accumulation of revenue through the website. However, a not-for-profit website that extols the wonders and virtues of a visit to the Snowdonia National Park in North Wales, for example, would ultimately consider a conversion to be someone who asks for more information, even something as simple as completing an online questionnaire can be regarded as a conversion: you are essentially engaging your site’s visitors with your online content, whether that is through sales or by completing an online information request form. Why do we focus on conversions? If you do not know what you want your conversions to be before starting a web design project, you may as well save your money and take your family or friends to Euro Disney for a weekend, because without knowing your target audience and what you intend that audience to do with your site, your website will spend the rest of your domain registration treading water in the virtual sea of the information superhighway. Your conversions should inform and shape the build and design of your website. Making it ‘conversion friendly’ is the key to any successful website.
Think of conversions as a transfer of status from visitor to ‘customer’ (it’s no accident that in rugby a ‘try’ must be converted to a real result). A change occurs; a switch is thrown; a transfer is made at the point of conversion on your website. Choosing and developing the right conversion point can mean the difference between a new customer and someone who clicks on the red X on the top right hand corner of their browser and exits your site. Why, you may be wondering, when we post the question ‘What is SEO?’ have we chosen to focus on ‘conversions’ in this article? Well, quite simply, it comes down to a matter of results – what do you really want to achieve from your website? Whatever you answer, if you aren’t currently achieving that, then you need to start looking at developing an SEO Plan.
What is SEO? If you were a client we’d expl
There is nothing quite like peer pressure to make a sales force manage itself.How can you unleash people’s competitiveness?One of the simplest and best ways is by posting sales results in places where everybody can see them.Web sites are great for this purpose, because they can be updated, continuously.When you post sales results you make every day a contest, a race. People compare themselves, and evaluate their own stature relative to others.I’ve used this “silent motivator” for years with great success, and right now, as a producer of articles, I’m being motivated this way by one of the Ezine sites where I post my efforts.This site delivers several interesting statistics to writers and to readers. One of the most significant is the number of articles posted.I can see, today for instance, my 766 articl
Hopefully, when you developed your website, you were asked by your web designers to come up with a list of targets for your site: targets that you hoped to meet eventually, in order to make your website do exactly what you intended it to do when you started. Without those targets, your website doesn’t have a snowball’s chance in hell of being designed around your needs – something which is absolutely essential if the return on your investment is to be fully achieved. Most of our commercial-based clients, those whose main target is to generate more revenue, would consider their conversion to be the transformation from a site visitor into a customer. This would be quantified by the accumulation of revenue through the website. However, a not-for-profit website that extols the wonders and virtues of a visit to the Snowdonia National Park in North Wales, for example, would ultimately consider a conversion to be someone who asks for more information, even something as simple as completing an online questionnaire can be regarded as a conversion: you are essentially engaging your site’s visitors with your online content, whether that is through sales or by completing an online information request form. Why do we focus on conversions? If you do not know what you want your conversions to be before starting a web design project, you may as well save your money and take your family or friends to Euro Disney for a weekend, because without knowing your target audience and what you intend that audience to do with your site, your website will spend the rest of your domain registration treading water in the virtual sea of the information superhighway. Your conversions should inform and shape the build and design of your website. Making it ‘conversion friendly’ is the key to any successful website.
Think of conversions as a transfer of status from visitor to ‘customer’ (it’s no accident that in rugby a ‘try’ must be converted to a real result). A change occurs; a switch is thrown; a transfer is made at the point of conversion on your website. Choosing and developing the right conversion point can mean the difference between a new customer and someone who clicks on the red X on the top right hand corner of their browser and exits your site. Why, you may be wondering, when we post the question ‘What is SEO?’ have we chosen to focus on ‘conversions’ in this article? Well, quite simply, it comes down to a matter of results – what do you really want to achieve from your website? Whatever you answer, if you aren’t currently achieving that, then you need to start looking at developing an SEO Plan.
What is SEO? If you were a client we’d expl
There is an amazing amount of new auction information and tools that come to our training facility everyday. We have one person that purchases products and evaluates their worthiness as to if we should get licensed and give to our students.Sometimes we all get so involved with the latest and greatest traffic tool or product source I forget that some folks need to remember some of the basic tools and systems that were new once and are still good. Here’s a couple of standby free tools that everyone should have if they have a website.The following is a basic toolbar, when you enter a web address a number will come up on the toolbar (that number is not always accurate but it is the number that the site is on the search engine directory). The smaller the number, the better. When you click that number you can do many things. Some I’ll talk abo
Think of conversions as a transfer of status from visitor to ‘customer’ (it’s no accident that in rugby a ‘try’ must be converted to a real result). A change occurs; a switch is thrown; a transfer is made at the point of conversion on your website. Choosing and developing the right conversion point can mean the difference between a new customer and someone who clicks on the red X on the top right hand corner of their browser and exits your site. Why, you may be wondering, when we post the question ‘What is SEO?’ have we chosen to focus on ‘conversions’ in this article? Well, quite simply, it comes down to a matter of results – what do you really want to achieve from your website? Whatever you answer, if you aren’t currently achieving that, then you need to start looking at developing an SEO Plan.
What is SEO? If you were a client we’d expl
Did you know that you can give away valuable FREE information to your prospects and clients? Truly, for FREE. You don’t have to pay for it or pay anything to produce it. It’s yours as long as you know where to get it.For instance:Seth Godin is a worldwide bestselling author of several interesting books, one titled Unleashing the Ideavirus. In this book, Godin describes ways to set any viable commercial concept loose amongst those who are most likely to catch it - and then stand aside as these recipients become infected and pass it on to others who might do the same. It is an enjoyable read loaded with wickedly creative concepts.Did you know that you can download or print the e-book for FREE right on his web site? So why not pass this great information on to your prospects? Many of them probably aren’t aware of it and you know they
Think of conversions as a transfer of status from visitor to ‘customer’ (it’s no accident that in rugby a ‘try’ must be converted to a real result). A change occurs; a switch is thrown; a transfer is made at the point of conversion on your website. Choosing and developing the right conversion point can mean the difference between a new customer and someone who clicks on the red X on the top right hand corner of their browser and exits your site. Why, you may be wondering, when we post the question ‘What is SEO?’ have we chosen to focus on ‘conversions’ in this article? Well, quite simply, it comes down to a matter of results – what do you really want to achieve from your website? Whatever you answer, if you aren’t currently achieving that, then you need to start looking at developing an SEO Plan.
What is SEO? If you were a client we’d explain that it’s the process we go through in order to increase the conversions on your site, generating you more revenue for commercial sites or increasing the visitor frequency to a particular page on your site for not-for-profit websites. What exactly is Search Engine Marketing? Well, again, we would tell you that it’s what we do to ensure your targets are met, that people are able to find you and more importantly become a converted visitor. Why do so many people say it’s so important? Because it is! Gone are the days when you just need to have a website address, a dot com or dot org to advertise your company or organisation. The days of businesses reluctantly putting money into developing websites are long behind us: we are entering a point of online development that is seeing billions of dollars being spent on website development, SEO and online marketing by businesses across the world. SEO and online marketing are more important, and in some cases the most important area of site development, than the way the information is presented on the screen – because, quite frankly, if your site can’t be found, what’s the point in having a site?
You may be asking yourself at this stage: “how do I get more conversions?” We would say: “develop a good SEO and online marketing plan”. Find and research the best keywords for your product or service; rewrite your website to make it more engaging and include the search engine friendly keywords. Plan your strategy of conversions – target perhaps 3-5 pages that will become ‘conversion pages’ (areas of your site that you will want your visitors to interact with your content, whether that means spending money or sending you an email). You can take a horse to water, but you can’t make him drink! In the SEO world, this is not the case. You can take your visitors to your conversion page and you can also make him or her convert to a customer. How? Develop the best SEO Plan you can possibly afford, whether you do it in-house or invite an SEO firm to guide you. I cannot over estimate the importance of having a strong and well-developed SEO Plan. Take the leap today and contact an SEO company and ask how they can help you generate more conversions and exceed your online potential.
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