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Add You - Seven Ways to Increase Your RSS Conversions
Q:Should I get a domain name with my name in it or go with names that mention my niche?Great question!Here is what I suggest:1. Get your name if you do not already have it - if yourname.com is gone, get yournameonline.com2. I go a little crazy with domain names and have about 150 so keep that in mind with my suggestions.3. Godaddy.com is having a sale right now with domain names going for $7.20 including tax instead of $9.20.4. The coachyourname.com names are a good idea.5. Then you want to get domain names that include your niche, for example for me, art
- Place a link towards the top (few visitors read beyond the fold)
- Indicate what RSS is (you should always dumb-proof your site)
- Place an optional link toward the buttom (for those that read your article beginning to end)
- Distinguish your link from the background
Visibility is a number one approach to conversion.
5. Provide a direct subscription via popular aggregators
Before placing a link on a page, you should research which RSS aggregators are most widely used. Currently I belie
Sales training programs encompass a variety of necessary components; things like company policies, sales paperwork, CRM/sales force automation orientation, sales processes, company services, sales skill training and product features and benefits.But when I ask Sales executives and Sales trainers how their current sales training program is aligned with their sales performance issues I get the look of “No speak English’.Let’s first categorize ‘Sales performance issues’. There are (4) distinct sales performance silos that will effect the overall outcome of any sales team, year in and year out. They are:
1. Create a “perfect match” content
90% of my search engine traffic is driven through individual posts rather than my home page. Sometimes this can be viewed as a downside to RSS conversions efforts as your best posts are not visible to the surfer. As a blogger, you should make the best of this situation and write clean content with a “perfect match” mentality. “Perfect match” posts are ideal results that surfers might find via search engines. They exhibit 100% relevancy to a search query and serve as a perfect reason to subscribe to your RSS.
2. Create targeted content
Most RSS subscriptions are triggered by content that is relevant to a surfer’s niche and one that is updated frequently. You should make it your goal to select a target audience and create compelling and useful content that can be treated as news or tips and one that can be often returned to.
3. Design an eye-candy of a blog
I often find myself browsing thorough web and bookmarking beautiful web designs so I can return and admire them later. Often I notice that content of a site doesn’t really matter to me as long as it offers good design and usability. When designing your site to target RSS subscribers, you should:
- Create a warm color scheme.
- Clearly distinguish content from the background and/or surroundings
- Use CSS for positioning and styling (you can later change anything you want on the fly)
When picking a blog design, I would stay away from pre-made templates for the following reasons:
- Every one knows a classic template when he sees one
- Using pre-made templates is unprofessional if you are a legitimate institution (Matt Cutts and everyone who is busy is an exception to this rule)
- You don’t have a flexibility that comes you’re your own design
A website is a work of art that can be either admired or dismissed. I strongly believe that a way site is designed influences all types of conversions, as well as RSS conversions.
4. Make your feed visible
I once came upon a site that was extremely well designed and served perfect content. Unfortunately I spent too long looking of a “subscribe to my feed” type of link. I finally found it in the footer mixed in with a copyright notice. When placing a feed link, keep the following in mind:
- Place a link towards the top (few visitors read beyond the fold)
- Indicate what RSS is (you should always dumb-proof your site)
- Place an optional link toward the buttom (for those that read your article beginning to end)
- Distinguish your link from the background
Visibility is a number one approach to conversion.
5. Provide a direct subscription via popular aggregators
Before placing a link on a page, you should research which RSS aggregators are most widely used. Currently I believ
If you're doing a carwash fundraiser and you've decided to do a wash-a-thon instead of a presale carwash ticket carwash fundraiser, then you will need to count the number of cars you wash so you can go back later to collect on a pledges. You will need a strategy for counting cars because it is easy to lose track.It is recommended that you use a car counting strategy, which will include a form that will also have on it the type of car, color and license number to prove that he came through.Some carwash fundraiser groups will wash the cars for free knowing that they get pledges for each car they wash from ot
2. Create targeted content
Most RSS subscriptions are triggered by content that is relevant to a surfer’s niche and one that is updated frequently. You should make it your goal to select a target audience and create compelling and useful content that can be treated as news or tips and one that can be often returned to.
3. Design an eye-candy of a blog
I often find myself browsing thorough web and bookmarking beautiful web designs so I can return and admire them later. Often I notice that content of a site doesn’t really matter to me as long as it offers good design and usability. When designing your site to target RSS subscribers, you should:
- Create a warm color scheme.
- Clearly distinguish content from the background and/or surroundings
- Use CSS for positioning and styling (you can later change anything you want on the fly)
When picking a blog design, I would stay away from pre-made templates for the following reasons:
- Every one knows a classic template when he sees one
- Using pre-made templates is unprofessional if you are a legitimate institution (Matt Cutts and everyone who is busy is an exception to this rule)
- You don’t have a flexibility that comes you’re your own design
A website is a work of art that can be either admired or dismissed. I strongly believe that a way site is designed influences all types of conversions, as well as RSS conversions.
4. Make your feed visible
I once came upon a site that was extremely well designed and served perfect content. Unfortunately I spent too long looking of a “subscribe to my feed” type of link. I finally found it in the footer mixed in with a copyright notice. When placing a feed link, keep the following in mind:
- Place a link towards the top (few visitors read beyond the fold)
- Indicate what RSS is (you should always dumb-proof your site)
- Place an optional link toward the buttom (for those that read your article beginning to end)
- Distinguish your link from the background
Visibility is a number one approach to conversion.
5. Provide a direct subscription via popular aggregators
Before placing a link on a page, you should research which RSS aggregators are most widely used. Currently I belie
If you’re like me you can see the potential of affiliate marketing but you’re struggling to master the system.Beating Adwords is an eBook on affiliate marketing that’s been written by Kyle and Carson, 2 of the most successful affiliate marketing people around – they’ve been doing it for the last 3.5 years and have built up an awesome business!When I first started in affiliate marketing I lost money. Lots. Make no mistake – I got a few sales. I sold US$150 – US$200 a day for a while. But I was spending more on advertising costs.Then Google went and changed its algorithms. It seemed like t
- Create a warm color scheme.
- Clearly distinguish content from the background and/or surroundings
- Use CSS for positioning and styling (you can later change anything you want on the fly)
When picking a blog design, I would stay away from pre-made templates for the following reasons:
- Every one knows a classic template when he sees one
- Using pre-made templates is unprofessional if you are a legitimate institution (Matt Cutts and everyone who is busy is an exception to this rule)
- You don’t have a flexibility that comes you’re your own design
A website is a work of art that can be either admired or dismissed. I strongly believe that a way site is designed influences all types of conversions, as well as RSS conversions.
4. Make your feed visible
I once came upon a site that was extremely well designed and served perfect content. Unfortunately I spent too long looking of a “subscribe to my feed” type of link. I finally found it in the footer mixed in with a copyright notice. When placing a feed link, keep the following in mind:
- Place a link towards the top (few visitors read beyond the fold)
- Indicate what RSS is (you should always dumb-proof your site)
- Place an optional link toward the buttom (for those that read your article beginning to end)
- Distinguish your link from the background
Visibility is a number one approach to conversion.
5. Provide a direct subscription via popular aggregators
Before placing a link on a page, you should research which RSS aggregators are most widely used. Currently I belie
Your interview is coming up and you are feeling very confident. You’ve thought through how your personal presentation will sound and you are ready to go. You are confident that you have anticipated the questions they might ask you and have prepared some great answers. You know what questions you need to ask them. Clean copies of your CV or resume are sitting in your briefcase. But before you go any further, you’d better ask yourself these questions and be sure you manage the visual impact:What should I wear? Generally, it's a good idea to wear a suit for a job interview. Go with something simple, not
A website is a work of art that can be either admired or dismissed. I strongly believe that a way site is designed influences all types of conversions, as well as RSS conversions.
4. Make your feed visible
I once came upon a site that was extremely well designed and served perfect content. Unfortunately I spent too long looking of a “subscribe to my feed” type of link. I finally found it in the footer mixed in with a copyright notice. When placing a feed link, keep the following in mind:
- Place a link towards the top (few visitors read beyond the fold)
- Indicate what RSS is (you should always dumb-proof your site)
- Place an optional link toward the buttom (for those that read your article beginning to end)
- Distinguish your link from the background
Visibility is a number one approach to conversion.
5. Provide a direct subscription via popular aggregators
Before placing a link on a page, you should research which RSS aggregators are most widely used. Currently I belie
The hiring of salespeople is often one of the most frustrating aspects of staffing a high tech enterprise.Particularly in the startup phase, senior management has often come from a technical (or at least not sales) background. They know that they need a sales force (usually!). But they’ve certainly never hired them before. Or if they have, it’s not been successful. And truth be told, technical founders often don’t have a high opinion of the sales profession. They may think sales looks like an easy job that anyone can do.Necessary EvilSalespeople are often stereotyped as having several of the followi
- Place a link towards the top (few visitors read beyond the fold)
- Indicate what RSS is (you should always dumb-proof your site)
- Place an optional link toward the buttom (for those that read your article beginning to end)
- Distinguish your link from the background
Visibility is a number one approach to conversion.
5. Provide a direct subscription via popular aggregators
Before placing a link on a page, you should research which RSS aggregators are most widely used. Currently I believe that the big three are Bloglines, My Yahoo, and Google reader. This will change over time, but a good way of keeping track of reader popularity is through Feedburner as it allows you to observe circulation of each feed via any RSS aggregator.
6. Pick your feed manager
You have an option of either providing a direct link to your XML file or use service such as Feedburner to manipulate your feed. I prefer Feedburner as it allows my visitors to subscribe using multiple aggregators so I don’t have to worry about popularity of each. It also comes equipped with a few goodies to spice up your feed as well.
7. Submit your feed to RSS directories
I believe it is always useful to make your feed visible on the Web. There are quite a few search engines that spider your feed and deliver search results based exclusively on it’s content (take Google’s Blogsearch for example). To have spiders crawl your feed inside and out, submit it to the following directories:
- Syndic8
- Feedster
- BlogDex
- PopDex
- Blogz
- and many many more
Please keep in mind that six steps outlined above are to be treated as a single approach to increasing RSS conversions. If I had to pick only one out, I would most definitely go with building targeted content. This option will bring you the most relevant traffic over time and with relevancy come conversions. In this game, you must by either extremely pro-active or patient as results vary over time. One thing is for sure: content and visibility still remain top reasons behind any given conversion.
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