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Add You - How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales
Have you ever wondered what a reporter is thinking about when he or she sits down to interview you? If you haven’t, you probably aren’t getting the most out of your experiences with the press. The best media training programs teach you to think like a reporter. If you want to establish a good rapport with a journalist and get back as much as you give in your interview, you’ve got to focus on what that journalist is thinking.The Assignment For starters, he’s thinking about his editor. The editor wants to know, "Why would our readers (or viewers) want to read this story?" This is question that should have been a question that was hammered into your mind during media training.A reporter goes into an interview with a specific objective, and he or she will have a set series of
There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.
The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.
All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.
HOW MARKETERS WILL PROFIT
If you're thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.
[a] Provide highly relevant streams of content on your website to enrich the visitor experience.
[b] Become a preferred access point to relevant and latest content in your industry.
[c] Build applications that allow your visitors to easily access the content they're interested in.
[d] Take your business intelligen
Regrettably, when it comes to marketing, so many businesses fall victim to the sin of over confidence in what they believe their customers want, what they think, and what the competition is up to. The results can be different from one enterprise to the next but if left unchecked for too long, it often means leaving money on the table by letting pass many great opportunities for client loyalty and new revenue sources. The truth comes back to what I have often repeated time and time again: ''If you fail to plan, You plan to fail''.I maintain that for a company to remain dynamic, it is essential for it to do a serious soul searching every few years. A SWOT analysis needs to be done to review what has changed since the company was started. Are the marketing efforts used currently and in the past still effective? What's
If you're new to the world of RSS --- RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the search engines. It helps you improve your content delivery, as well as increase your online traffic and reach, and even conduct business intelligence more easily.
RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple "stories" that you may want to deliver to your audiences, called "content items". A content item can be anything … an article, a blog post, a whole newsletter issue, a sales letter and so on.
But there is more to RSS than simply getting your content out.
One of the fields of RSS marketing is also NewsMastering, which allows you to:
[a] take multiple third-party RSS feeds,
[b] mix them together,
[c] filter your new mix using various keywords that you're interested in,
[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content items that match your filters.
You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it's saying about your competitors, and what your competitors are doing themselves.
Or you can take this stream of content and display it on your website to:
[a] enrich the visitor experience, by giving them access to the latest and most relevant list of content from your field, such as the latest news in the field you are covering … and do so automatically;
[b] by doing so also making your website more search engine friendly, thus increasing your rankings.
But up until now doing all of this was quite complicated and really wasn't accessible to most internet marketers.
But no longer so …
YAHOO! PIPES CHANGES THE LANDSCAPE
http://pipes.yahoo.com is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actually putting it on steroids.
The general idea behind Yahoo! Pipes is to allow its users to "easily" connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.
While this may sound alot like the standard RSS aggregation & filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.
The "old services" simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.
But Yahoo! Pipes goes much further.
[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]
[a] Aggregate and Filter any XML Feed
Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest sales data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.
[b] Content Manipulation
Apply various filters, such as a keyword content filter to give you only the content you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.
[c] Social Applications
Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.
There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.
The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.
All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.
HOW MARKETERS WILL PROFIT
If you're thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.
[a] Provide highly relevant streams of content on your website to enrich the visitor experience.
[b] Become a preferred access point to relevant and latest content in your industry.
[c] Build applications that allow your visitors to easily access the content they're interested in.
[d] Take your business intelligenc
Anyone who has thought about teaching abroad as a way to see the world while both acting as an ambassador for this or her own culture and learning the culture of another country first-hand has probably considered teaching in an international school. And there are plenty of opportunities for those qualified to do just that.Those serious about teaching in an international school have only to perform a Google search on international schools in the countries of their choice. Given that there are currently more than four thousand such schools around the globe, and that most of them are looking for competent teachers, the odds of finding a suitable one are fairly good.Once you’ve determined that there are, in fact, international schools in the countries of your choice, you can move on to more specific questions.
You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it's saying about your competitors, and what your competitors are doing themselves.
Or you can take this stream of content and display it on your website to:
[a] enrich the visitor experience, by giving them access to the latest and most relevant list of content from your field, such as the latest news in the field you are covering … and do so automatically;
[b] by doing so also making your website more search engine friendly, thus increasing your rankings.
But up until now doing all of this was quite complicated and really wasn't accessible to most internet marketers.
But no longer so …
YAHOO! PIPES CHANGES THE LANDSCAPE
http://pipes.yahoo.com is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actually putting it on steroids.
The general idea behind Yahoo! Pipes is to allow its users to "easily" connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.
While this may sound alot like the standard RSS aggregation & filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.
The "old services" simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.
But Yahoo! Pipes goes much further.
[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]
[a] Aggregate and Filter any XML Feed
Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest sales data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.
[b] Content Manipulation
Apply various filters, such as a keyword content filter to give you only the content you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.
[c] Social Applications
Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.
There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.
The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.
All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.
HOW MARKETERS WILL PROFIT
If you're thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.
[a] Provide highly relevant streams of content on your website to enrich the visitor experience.
[b] Become a preferred access point to relevant and latest content in your industry.
[c] Build applications that allow your visitors to easily access the content they're interested in.
[d] Take your business intelligen
Esi Hamilton is the savvy young Manager in charge of Human Resources and Administration in a medium sized bank with 5 branches in Ghana. She manages a staff strength numbering 370 from the management team to domestic staff. Since joining the bank ten months ago, she has implemented several innovations to transform the face of human resource management. Recently, she has been paying attention to the effectiveness and own-and-manage cost of the semi- and low-skilled workers, which constituted 25% of her workforce with its attendant implications on the bottom line. Now, she is thinking about outsourcing their services.It is a bright morning. Esi has just finished a 30-minute extensive meeting with an HR Outsourcing consultant who spoke elaborately on Support Staff Outsourcing service and the need for her bank to c
While this may sound alot like the standard RSS aggregation & filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.
The "old services" simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.
But Yahoo! Pipes goes much further.
[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]
[a] Aggregate and Filter any XML Feed
Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest sales data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.
[b] Content Manipulation
Apply various filters, such as a keyword content filter to give you only the content you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.
[c] Social Applications
Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.
There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.
The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.
All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.
HOW MARKETERS WILL PROFIT
If you're thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.
[a] Provide highly relevant streams of content on your website to enrich the visitor experience.
[b] Become a preferred access point to relevant and latest content in your industry.
[c] Build applications that allow your visitors to easily access the content they're interested in.
[d] Take your business intelligen
If you need a guide in your internet profession to steer you and advice you on what you need to do, an internet mentor is for you. Being an internet marketer can mean hard work and dedication. You have to build your reputation as an internet marketer in order to make it in the internet world.Since there are a lot of internet marketers today, you will need an internet marketing mentor in order to help you build your reputation as an internet marketer. You have to remember that people will likely hire people with a good reputation in the internet marketing business. So, find an internet marketing mentor who has established a good name in the field and have been successful with a lot of clients.A mentor will not only help you achieve having a good reputation, but a mentor will also give you focus and guide you
[b] Content Manipulation
Apply various filters, such as a keyword content filter to give you only the content you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.
[c] Social Applications
Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.
There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.
The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.
All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.
HOW MARKETERS WILL PROFIT
If you're thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.
[a] Provide highly relevant streams of content on your website to enrich the visitor experience.
[b] Become a preferred access point to relevant and latest content in your industry.
[c] Build applications that allow your visitors to easily access the content they're interested in.
[d] Take your business intelligen
Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, advertisements and other types of promotion. There is a great wealth of value in this type of product and service simply because of its ability to get right to the customer at the right time. By promoting in this manner, mobile marketing allows individuals to get just what they want when they need it. And, it allows businesses to reach their customers right on target.Marketing is marketing. It is about finding the ways to reach consumers at the right time. It is a valuable tool that allows others to know who the company is, what they have to offer and why they should be taken advantage of. In the mobile industry, this is all very important.The mobile phone has
There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.
The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.
All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.
HOW MARKETERS WILL PROFIT
If you're thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.
[a] Provide highly relevant streams of content on your website to enrich the visitor experience.
[b] Become a preferred access point to relevant and latest content in your industry.
[c] Build applications that allow your visitors to easily access the content they're interested in.
[d] Take your business intelligence activities to the next level.
And much much more ...
With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.
The best part is, you can now more easily take advantage of them.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/74572/addyou-How-Marketers-Can-Use-Yahoo-Pipes-to-Increase-Their-Online-Sales.html">How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales</a>
BB link (for phorums):
[url=http://www.addyou.info/article/74572/addyou-How-Marketers-Can-Use-Yahoo-Pipes-to-Increase-Their-Online-Sales.html]How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales[/url]
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