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  • Add You - The Importance of a Backend Strategy When Selling Information Products for Profit

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    ting customers and if they found value in your first product, chances are they’ll be buying from you again.

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    When you start selling information products on the Net for profit, you may be thinking you’ll set out to create multiple items for many different niches. But you really need to take an approach that leverages the lists you’ll be building whenever anyone purchases one of your products.

    For example, let's say you choose to cater to a niche of fellow Internet marketers. You start off creating an information product on Finding Your Niche. What you want to do next is develop a backend product that accompanies or complements the first product.

    This way, when your second information product is ready, you can announce it to your list of existing customers and if they found value in your first product, chances are they’ll be buying from you again.

    Have you ever heard the saying, "There’s gold in t

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    eally need to take an approach that leverages the lists you’ll be building whenever anyone purchases one of your products.

    For example, let's say you choose to cater to a niche of fellow Internet marketers. You start off creating an information product on Finding Your Niche. What you want to do next is develop a backend product that accompanies or complements the first product.

    This way, when your second information product is ready, you can announce it to your list of existing customers and if they found value in your first product, chances are they’ll be buying from you again.

    Have you ever heard the saying, "There’s gold in t

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    o cater to a niche of fellow Internet marketers. You start off creating an information product on Finding Your Niche. What you want to do next is develop a backend product that accompanies or complements the first product.

    This way, when your second information product is ready, you can announce it to your list of existing customers and if they found value in your first product, chances are they’ll be buying from you again.

    Have you ever heard the saying, "There’s gold in t

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    d product that accompanies or complements the first product.

    This way, when your second information product is ready, you can announce it to your list of existing customers and if they found value in your first product, chances are they’ll be buying from you again.

    Have you ever heard the saying, "There’s gold in t

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    ting customers and if they found value in your first product, chances are they’ll be buying from you again.

    Have you ever heard the saying, "There’s gold in the list?" This is often said in reference to the many marketers who have built multi-million dollar empires selling their information products to the same people, not necessarily more customers.

    You want to extend the lifetime value of each customer that you get. Even if it only costs you a $0.05 click-through to get a paying customer, it’s much better to make a $10,000 lifetime profit from him than a one-time sale of $47.

    You want to create a good backend strategy for your information products based on what it is your customers need. Find ways of picking their brains without letting them know it’s solely for product creation purpose

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