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Add You - Podcasting vs Radio
You made the ChoiceIncreasing your company's profitability revolves around the focal point of numbers and the ability to access those numbers quickly to implement a plan to reduce internal costs while increasing project profitability. Understanding where an employee's time is spent and realigning that time as necessary to match the project at hand is a major step toward greater profitability.Employee timesheets only go so far in providing the information you will need. Having an easy to access time management history allows your company to estimate with accuracy the man hours of a particular project,
So a radio programmer today now has to compete with 500 channels of cable TV, satellite radio, podcasting, not to mention the other traditional media sources, such as local and national new
By means of affiliate marketing, you won't need to worry about the products you have to sell.All you need to have is a website with adequate contents that are related to the products of a certain online company offering affiliate programs. In many cases you don't even need a website.By becoming a member of the program, or by becoming an affiliate, you can start earning a certain amount of money right away.1. The majority of affiliate programs would pay you, as an affiliate, a one-time commission for every sale or lead you brought to the merchant's website. Commissions for this kind of affilia
It looks like podcasting and other alternative sources of entertainment have finally caused traditional corporate radio to react.
In November of 2004, Bridge Ratings & Research released a report that indicated that the terrestrial radio audience was slowly slipping away.
During the last few months of 2005, the reports show that for the most part, that ‘slippage’ has either stopped or slowed down.
The youngest group – 12 – 24 years of age – showed the most interest in alternative media and the least interest in traditional radio.
The older groups showed slight increases in their use of radio, even though many are still spending a lot of time with what’s considered alternative media: TV, Internet, Recorded Music, Books and Magazines.
The report doesn’t break out the impact of podcasting, but it does mention iPods and MP3 listening as having an effect, especially on the younger demographics.
To me this makes sense. Younger audiences are more drawn to new technologies. They’ll glom on to MP3 players and podcasts and reject a lot of the tradition time-wasters of their parents like books and TV, in favor of downloading songs online, browsing the internet and sticking those earbuds into their head and tuning out any local radio station.
Coming from two-plus decades in radio, I know how hard it is to get and maintain an audience when you DON’T have all of the competition of 2006. In 1976, you might have had a local paper and a few TV channels and a handful of local competing radio stations.
So a radio programmer today now has to compete with 500 channels of cable TV, satellite radio, podcasting, not to mention the other traditional media sources, such as local and national new
You have a collectible or you have built a great collection of collectibles and you (the private collector) are now ready to sell. What do you do?Unfortunately, it is not as easy as going to your bank and cashing in your matured savings bond, but with a little effort you can achieve your desired results.Your first thoughts may be to put your items up for auction. Just keep in mind there may be a Catch-22. Do you really want to start the bidding at $1.00 with the possibility of taking a loss? If you put a reserve on your collectible, to preserve its value, you run the risk of turning off b
The youngest group – 12 – 24 years of age – showed the most interest in alternative media and the least interest in traditional radio.
The older groups showed slight increases in their use of radio, even though many are still spending a lot of time with what’s considered alternative media: TV, Internet, Recorded Music, Books and Magazines.
The report doesn’t break out the impact of podcasting, but it does mention iPods and MP3 listening as having an effect, especially on the younger demographics.
To me this makes sense. Younger audiences are more drawn to new technologies. They’ll glom on to MP3 players and podcasts and reject a lot of the tradition time-wasters of their parents like books and TV, in favor of downloading songs online, browsing the internet and sticking those earbuds into their head and tuning out any local radio station.
Coming from two-plus decades in radio, I know how hard it is to get and maintain an audience when you DON’T have all of the competition of 2006. In 1976, you might have had a local paper and a few TV channels and a handful of local competing radio stations.
So a radio programmer today now has to compete with 500 channels of cable TV, satellite radio, podcasting, not to mention the other traditional media sources, such as local and national new
Many online marketers at corporations across America are up in arms about a proposal by Yahoo, AOL, and other major email suppliers to provide a “certified email” service through Goodmail Systems, at a fee of about $0.0025 per piece. Corporations and non-profits will be able to use the system to ensure that their mail actually gets through to client’s inboxes. As an email marketer, should you be worried about this move towards an “email tax”?As an overall marketer, I can’t think of a better value than email, and not because it’s free. It’s an intimate connection point with customers, where measuring resu
The report doesn’t break out the impact of podcasting, but it does mention iPods and MP3 listening as having an effect, especially on the younger demographics.
To me this makes sense. Younger audiences are more drawn to new technologies. They’ll glom on to MP3 players and podcasts and reject a lot of the tradition time-wasters of their parents like books and TV, in favor of downloading songs online, browsing the internet and sticking those earbuds into their head and tuning out any local radio station.
Coming from two-plus decades in radio, I know how hard it is to get and maintain an audience when you DON’T have all of the competition of 2006. In 1976, you might have had a local paper and a few TV channels and a handful of local competing radio stations.
So a radio programmer today now has to compete with 500 channels of cable TV, satellite radio, podcasting, not to mention the other traditional media sources, such as local and national new
The faster, you can build your opt-in email list, the more money you will make online. It is actually as simple as that. Yet we all know how difficult it is to get just one subscriber for your email newsletter or a single name for your opt-in email list.Still, here's a useful tip to help anybody build up his or her opt-in email list a lot faster. It is based on human nature, which is always an important aspect for marketers to consider in every promotion exercise they undertake.Focus on a problem and then point to your email newsletter as the source of numerous excellent solutions for the problem. They’ll glom on to MP3 players and podcasts and reject a lot of the tradition time-wasters of their parents like books and TV, in favor of downloading songs online, browsing the internet and sticking those earbuds into their head and tuning out any local radio station.
Coming from two-plus decades in radio, I know how hard it is to get and maintain an audience when you DON’T have all of the competition of 2006. In 1976, you might have had a local paper and a few TV channels and a handful of local competing radio stations.
So a radio programmer today now has to compete with 500 channels of cable TV, satellite radio, podcasting, not to mention the other traditional media sources, such as local and national new
Comparing 3 Major Types of AutorespondersAll autoresponders currently available in the market may be classified into three major types as follows:1. Remotely-hosted autoresponders 2. Locally-hosted autoresponders, and 3. Desktop-hosted autoresponders.Locally/desktop hosted autoresponders have several important advantages over remotely-hosted ones.By hosting the autoresponder on your own website, you have complete control over the program.You can have unlimited number of autoresponders with your own domain name inside e.g., webmaster@my-domain-name.com,
So a radio programmer today now has to compete with 500 channels of cable TV, satellite radio, podcasting, not to mention the other traditional media sources, such as local and national newspapers and magazines, etc.
Where does that leave radio and podcasting?
From a personal standpoint, I don’t have much interest in local radio. Sure it comes up on occasion in my car, but only because I’ve gone through all my CDs and would rather have a local station fill in the space instead of silence.
As I go to sleep, I have my clock radio playing a local classic rock station. Unfortunately, the station is owned by a big media corporation that owns hundreds, if not thousands of radio stations across America. So their announcers are directed to not say a whole lot and as a result are allowed to have very little personality. And ‘after hours’ – when there is no live person behind the microphone – we get automation, which means no live person, no voice tracking (which would at least sound sort of like a live person); just song – song – song – commercial – station promo liner – song – song, etc…
Bo-ring.
On the other hand, when I fire up a podcast, I am suddenly invited into the world of an actual person – someone who talks, eats, breathes and is passionate about their subject, whether its folk music, cult movies, hardcore alternative rock or wine-making.
Podcasting is REAL. It may not hold the production value of a professional radio station, but really, who the heck cares? You don’t listen to podcasting to get the highest quality. You listen to a podcast to get a real person.
And that’s what wi
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