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Add You - Books, Bibles and Fast-Talkers
Envelopes are very important in mailings. They are widely used for sending printed materials. But envelopes can contain more than just another mailing for your customers. Envelopes can be a great eye-catcher for your prospects. They can add marketability to your business. You just need to get a hol
They can easily sell a town a day at 3 large and make one trip a quarter to visit
Most business owners assume that advertising is used to influence a customer to purchase a particular brand. However, brand advertising is only one approach that needs to be considered when deciding which marketing strategy is right for your business.If your aim is to heighten awareness of
Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want their cash up front.
Some of the common flim-flams are:
Coupon Books
They offer to put you in a giant coupon book to be sold for the needy charity or Lions Club. Books are sold on the phone for $29 and delivered by the Boy Scouts. Watch out for errors and missing expirations once the operation has moved to another town.
Telephone Book Covers
They wrap around the book and the callers see your ad every time they reach for the book. Might be OK if you own the wrecker service, locksmith or funeral home, but run the other way if you have a grocery, Mickey Dees, or bank.
City Maps
Your ad goes somewhere around the edge of the map. You might get pitched by several companies. Some look better than others, most are very pricey. Pick up maps like these when you see them and decide if you'd do business with anyone on the map because of the ad. Distribution is the selling point. Placement is the bug-a-boo. What if your ad is on the back and the reader only looks at the front? Don't be fooled by the promise of radio ads proclaiming free maps and mentioning your name.
Bibles for Newlyweds
I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.
The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.
They can easily sell a town a day at 3 large and make one trip a quarter to visit
Everyone wants something for nothing. The American Dream is still well and alive, and with a bit of schooling and a lot of determination anyone can find it. Don’t panic because you do not have an Associates, Bachelors, Masters, or even a PhD. What’s more, I am going to show you jobs that don’t e
Telephone Book Covers
They wrap around the book and the callers see your ad every time they reach for the book. Might be OK if you own the wrecker service, locksmith or funeral home, but run the other way if you have a grocery, Mickey Dees, or bank.
City Maps
Your ad goes somewhere around the edge of the map. You might get pitched by several companies. Some look better than others, most are very pricey. Pick up maps like these when you see them and decide if you'd do business with anyone on the map because of the ad. Distribution is the selling point. Placement is the bug-a-boo. What if your ad is on the back and the reader only looks at the front? Don't be fooled by the promise of radio ads proclaiming free maps and mentioning your name.
Bibles for Newlyweds
I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.
The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.
They can easily sell a town a day at 3 large and make one trip a quarter to visit
There is another set of options regarding the style of writing ads. With the understanding that there are basically two kinds of ads:1) Direct Response, meaning that you are directing an immediate response,2) Image Enhancing ads, meaning that you ar
City Maps
Your ad goes somewhere around the edge of the map. You might get pitched by several companies. Some look better than others, most are very pricey. Pick up maps like these when you see them and decide if you'd do business with anyone on the map because of the ad. Distribution is the selling point. Placement is the bug-a-boo. What if your ad is on the back and the reader only looks at the front? Don't be fooled by the promise of radio ads proclaiming free maps and mentioning your name.
Bibles for Newlyweds
I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.
The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.
They can easily sell a town a day at 3 large and make one trip a quarter to visit
For small business owners, the process of selling their business can become more complicated than the process that bigger companies go through when they sell their business. This is because in contrast to big business owners, small business owners do not have ready access to Wall Street investment
Bibles for Newlyweds
I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.
The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.
They can easily sell a town a day at 3 large and make one trip a quarter to visit
It's a four-day trade show. By the halfway point the booth staff is earnestly looking for any way to ease their aching feet. Staffing a trade show exhibit is invariably a trial of stamina and endurance. It is something of a marathon, but unlike a marathon, you aren’t allowed to show your discomfort
They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. Work it for two months on a route and eat cake the other 10. A great moneymaker for the Bible people, a dud for advertising effectiveness. But like kids in school and American Flags, this emotion sells well in every community.
There are hundreds of advertising "opportunities" out there. Your job as a business owner is to separate the effective from the cute and clever.
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