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Add You - Why Would Anyone Want Your Business Card?
Economic pressures developed within the framework of a global marketplace have led to unprecedented numbers of mergers and acquisitions over the past decade.The number of mergers and acquisitions involving US companies alone in 2004 reached 376 with an aggregate total paid of US$22.64 billion. In comparison, in 2003, the total amount paid was US$12.92 billion.However, statistics show that the failure rate of most mergers and acquisitions lies somewhere between 40-80%. If one were to define ‘failure’ as failure to increase shareholder value then statistics show these to be at
Not necessarily.
Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and lov
A number of business owners choose to incorporate their companies, to guard themselves and the company from unexpected losses and liabilities. Small and large companies can be incorporated. It is possible to incorporate companies in any state of the United States, irrespective of where the business is operated. Numerous business owners prefer to incorporate their businesses in Delaware or Nevada, as they are very corporate-friendly. Nevada has very favorable business laws.Nevada corporations are considered to be separate legal entities. In case the corporation is sued for some reas
Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.
Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement ? another piece of clutter to file. It's no more or less important than any of the many business cards that cross a prospect's desk at any given point in time.
So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?
It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.
Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure!
Not necessarily.
Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and love
Live chat is a great way to communicate with business associates witout having to go through the hassle of e-mail or phones. Phones are instant communication, but you cannot send files over the phone, and emails are wonderful if they happen quickly. However, often times email can take a long time, and there are mistakes involved. With mass amounts of junk mail, people tend to erase things they need, or important emails can get lost in the bulk folder. Therefore, instant messaging is the perfect business software solution. Instant messaging offers avatar operators, and other avatar he
Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement ? another piece of clutter to file. It's no more or less important than any of the many business cards that cross a prospect's desk at any given point in time.
So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?
It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.
Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure!
Not necessarily.
Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and lov
So what's your small business marketing strategy? I'm willing to bet that close to 85% of the people reading this are scratching their heads now. Many small business owners fail to create a marketing strategy at all, instead focusing on tactics.Let me give you one of the definitions of strategy from the fine folks at Merriam Webster: a : a careful plan or method : a clever strategem b : the art of devising or employing plans or strategems toward a goalSo a strategy is a plan and the implementation of that plan. Tactics are merely the methods with which which you carry out th
So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?
It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.
Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure!
Not necessarily.
Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and lov
In a time when public and private philanthropic funds are shrinking, non-profits are scrambling to come up with bigger and better fundraisers to get their share of a smaller pie. In this difficult development atmosphere, non-profits must get the most out of the time and money they spend on fundraisers. Here are three fundraisers to watch out for because, if not done carefully, they can end up costing your organization money.The Gala. The major problem with the gala, or really any special event, is that running a special event is actually quite similar to starting a business. Have a
Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure!
Not necessarily.
Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and lov
I remember getting hired as an executive before opening my own advertising company. I worked for this guy who at the time I thought was a terrible manager. The truth is he happened to be one of the smartest managers I had ever met.Here’s why….He had very little advertising sales ability, and couldn’t close a sale if his life depended on it. What he did have however was the knack to hire the right people to do the job for him. What most of the employees did not know was he had talked his way into becoming an equal owner for no money down.When he spotted potential in a
Not necessarily.
Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it, or because she's new in town and you're the only friendly person she met today.
In fact, according to Dr. Lynella Grant, author of "The Business Card Book", there are eight reasons that someone may decide to keep your business card.
1. As a link to a potential customer or client
Let's say you're in network marketing, and John Johnson mentions that his wife used to be in MLM, too. She liked the business model but just wasn't happy with the company. Odds are you'll keep John's card because it's a means of contacting John's wife about your own business opportunity.
2. As a link to a resource or a supplier
If you're in the construction business and meet someone who sells hard-to-find lighting and fixtures, you'll probably keep their business card.
3. As a link to a colleague
Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other during busy periods, or work together as members of an industry association.
4. For social, non-business reasons
Maybe you couldn't care less that Kelly sells car insurance. She's awfully cute, though...
5. For referring bus
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