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    Plastic Makes Perfect
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    as important. Ultimately you need to say something of value in your brochure
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    In part one of this article we discussed the importance of the look or appearance of your brochure.

    The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure i

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    ce of your brochure.

    The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure

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    ly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure
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    r initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure
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    as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to the sale. Here are a few tips to keep in mind to ensure that your brochure has the right message.

    1. Speak in Terms of Your Prospects Interests. There’s an old saying that all people are tuned in to the same radio station – WIIFM, which means “What’s In It For Me?” T

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