Please Rate This Article: Finding Weakness in the Competitor Strength
“The most perfectly designed package in use.”Above statement was made by Raymond Loewy on the six and half ounce bottle of coca-cola folks in Atlanta (coca-cola base) obviously felt that the coke bottle was there greatest strength. They used that in every add and even trade marked it.But every strength has inherent weakness Guerrilla marketer know that.It was mix of Economic situation and shrewd use of Guerilla tactics in early thirties, which help the minnows of cola war raise their head above the water line. In the great depression, cash was scantly available.Pepsi cola’s key marketing approach was the 12- ounce bottle that would sell for same niche that would buy only six and half ounce of coca-cola.It was a brilliant strategy executed in a spectacular way it hit the mark, especially with the young cola, kids went for quantity rather than quality. Pepsi use this old saying and hit the bull’s eye. It was a perfect guerrilla attack. With limited budget coca-cola spent around $15 million in that year while Pepsi went with 12 ounce bottle with a $600,000 ad budget.Now coke was in fix. They can’t go for each bottle capacity increase without scraping a billion dollar and their greatest strength the six and half ounce bottle.Guerrilla knows how to exploit the situation. Even over whelming competitor strength. Pepsi know it would be difficult for coke to turn back and attack is a swift action and they will have a big

Please Rate This Article: Banking on Good Banks: Guidelines to Help You Choose the Right Bank for You
More often than not, we make decisions impulsively, without dwelling on too much thought about what we want and without considering other options, guidelines and criteria to base our decisions with. We can always get away with this on small decisions such as deciding on the flavor of Starbucks coffee we want; whether this is decaf or not; medium or large; with cream or without and many other trivial options.This is okay but this is not applicable when we are considering things that concern the financial aspect of our lives - financing, refinancing, mortgages, insurance, investments and yes, even choosing the bank where we could save and store our money. Here are some guidelines you have to consider when you want to invest portions of your money into banks:1. Location. When choosing banks, you have to consider their locations. If you see yourself visiting your bank or banks in a regular basis, then the best option would be to look for banks nearest to wherever you conduct your business or in your home.2. Accessibility of ATM Machines. Choose banks where a sufficient number of their ATM machines are accessible to you.3. In relation to number 2, check the functionalities offered by the ATM machines of these banks. Check if it has the following features: - Do the banks' ATM machines allow deposits to be made in it? - Do the banks' ATM machines printout statements about your accounts such as your available balance, etc.? - Do the banks' A

Please Rate This Article: How To Lower Your Advertising Budget And Increase Results At The Same Time
So, you’ve acquired a customer, they’re paying you a monthly rental fee, referred a friend, purchased packing supplies and a lock from you and just insured their grandmother’s heirlooms and son’s baseball card collection they have stored with you…What else could we possibly ask for?A lot. What if it cost less to acquire this fine customer? What if we were able to lower your cost of acquisition by just 10%? 20%? 50%?Don’t laugh, it’s possible.Most facilities have advertising dollars spread out all over the place. Some of it is working, some is not, but in most cases the facilities have no clue whether it’s working or not, and if they do, they’re not quite sure how each medium is performing.How about knowing your cost per call and cost per acquisition for each medium? This information will not only be extremely insightful, but will help you cut your budget where it’s not performing. You can either put that money back in your pocket or re-allocate it to mediums that are performing extremely well.That’s one way…But pretend for a moment that all of your advertising efforts are producing efficiently and there’s no room for improvement there.Can we still lower your cost per acquisition and increase your profits?I’ll put money on it - here’s how: You’re paying real cash to make that phone of yours ring. Yet, you’re not answering it each time it does. If it costs you $100 to make the phone ring and y