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    Add You - Maximize Your Adwords ROI - A Simple Technique to Boost Revenue

    How To Let Your Customers Search For YOU! - Part 3
    Thank you for stopping by part 3 of the article series on ‘How To Let Your Customers Search For YOU!’ In this part I will teach you one more technique that is often overlooked, but will deliver tremendous results!In the previous parts I have told you about posting at forums, giving honest advice, writing articles for forums and much more. Now we have come to the next big step to your al
    te was...

    NEARLY 20%!!!

    That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)

    The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my click-throughs ahead of time with the ad itself. I didn't have to wait until I got the customer on my page for them to decide that they'd rather use GeoCities. They knew right up front wha

    Top 10 Marketing Tips for Newbie To Start
    Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!).1) Know your audience - While marketing your website or webpage,you should consider your audience. Who are they? What do theyexpect from the website? Are you offering that? Will visitorsto your website find what they are looking for?2) Know your budget - Whatever your websit
    This is a little technique called prequalification, and it works with most types of advertising, but I've noticed particular results with Google Adwords. Here's how it works. I'll use a past experience as an example:

    One of the products offered on Monster Web is a web development suite called "Website Tonight", and its purpose is to generate nice looking websites for people with little experience.

    There is stiff competition for this type of product, so the cost per click on an Adwords campaign for any reasonably popular keyword pertaining to the niche would be pretty high. I looked at a few of my competitors' ads. They all seamed kind of similar - state the name of the product, maybe have a cute "build a website in minutes" "feature x" "feature y" etc etc. I have done ads like these, and gotten reasonable results, but what kicks the ROI into high gear is when you start to prequalify your leads.

    Let's say a consumer is looking for web building software. Your ad is being displayed in the traditional "ENTICE PEOPLE TO CLICK NOW!!" format. They see all these ads all around them, and they click on yours. You have no idea what type of person this is. You don't know if they are looking for a robust professional system, if they are looking for a cheap or free system. All you know is that they typed in "website builder" into Google, liked your ad, and clicked on it.

    I was getting maybe 1%-2% return on these types of ads. For every 100 that would click through, maybe 1-2 would make a purchase. 1% is not shabby, and it's in the range of "at least I'm making something", especially considering I was paying a dollar a click or more. However, once I started tweaking my ads in subtle ways, wow, the money started to roll in.

    I did two things. First, I put the price of the item in my ad. So immediately we cut off the people looking for a freebie. People that click on the ad expect to pay for what they are about to view. Next, I added the word "professional." What did that accomplish? Well, I cater to businesses, and what do businesses have? They have money! They also want a professional grade product.. and they want my product.

    The results were staggering. There was an immediate dropoff in click-throughs. I got half what I was getting with the generic "click me!" style ad. However, the conversion rate was...

    NEARLY 20%!!!

    That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)

    The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my click-throughs ahead of time with the ad itself. I didn't have to wait until I got the customer on my page for them to decide that they'd rather use GeoCities. They knew right up front what

    List Building – Why Does List Building Eliminate the Competition?
    List building is such a wonderful tool to use online, as it gives us the opportunity to isolate the individual and get them off the search engines and out of the surfing mode.We also know that since this person has visited a number of sales pages and chose not buy while he was initially searching, and that he is more receptive to your unique web page when he is not being overloaded wit
    . I looked at a few of my competitors' ads. They all seamed kind of similar - state the name of the product, maybe have a cute "build a website in minutes" "feature x" "feature y" etc etc. I have done ads like these, and gotten reasonable results, but what kicks the ROI into high gear is when you start to prequalify your leads.

    Let's say a consumer is looking for web building software. Your ad is being displayed in the traditional "ENTICE PEOPLE TO CLICK NOW!!" format. They see all these ads all around them, and they click on yours. You have no idea what type of person this is. You don't know if they are looking for a robust professional system, if they are looking for a cheap or free system. All you know is that they typed in "website builder" into Google, liked your ad, and clicked on it.

    I was getting maybe 1%-2% return on these types of ads. For every 100 that would click through, maybe 1-2 would make a purchase. 1% is not shabby, and it's in the range of "at least I'm making something", especially considering I was paying a dollar a click or more. However, once I started tweaking my ads in subtle ways, wow, the money started to roll in.

    I did two things. First, I put the price of the item in my ad. So immediately we cut off the people looking for a freebie. People that click on the ad expect to pay for what they are about to view. Next, I added the word "professional." What did that accomplish? Well, I cater to businesses, and what do businesses have? They have money! They also want a professional grade product.. and they want my product.

    The results were staggering. There was an immediate dropoff in click-throughs. I got half what I was getting with the generic "click me!" style ad. However, the conversion rate was...

    NEARLY 20%!!!

    That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)

    The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my click-throughs ahead of time with the ad itself. I didn't have to wait until I got the customer on my page for them to decide that they'd rather use GeoCities. They knew right up front wha

    Need a Career Change-Apply These 7 Prinicples
    2 years ago, we re-packaged our winning formula for helping people attain the career of their dreams and doubling their salaries. The results have been phenomenal with 100% success rate and thousands of people attaining the right career change and getting job of their dreams.However, before we tell you what this winning formula is, let us establish the key reasons why people develop the
    You don't know if they are looking for a robust professional system, if they are looking for a cheap or free system. All you know is that they typed in "website builder" into Google, liked your ad, and clicked on it.

    I was getting maybe 1%-2% return on these types of ads. For every 100 that would click through, maybe 1-2 would make a purchase. 1% is not shabby, and it's in the range of "at least I'm making something", especially considering I was paying a dollar a click or more. However, once I started tweaking my ads in subtle ways, wow, the money started to roll in.

    I did two things. First, I put the price of the item in my ad. So immediately we cut off the people looking for a freebie. People that click on the ad expect to pay for what they are about to view. Next, I added the word "professional." What did that accomplish? Well, I cater to businesses, and what do businesses have? They have money! They also want a professional grade product.. and they want my product.

    The results were staggering. There was an immediate dropoff in click-throughs. I got half what I was getting with the generic "click me!" style ad. However, the conversion rate was...

    NEARLY 20%!!!

    That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)

    The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my click-throughs ahead of time with the ad itself. I didn't have to wait until I got the customer on my page for them to decide that they'd rather use GeoCities. They knew right up front wha

    Why Surveying Matters
    What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers.Ford’s MistakeIn the early 1920’s Henry Ford launched his assembly-line produced Model T. The car was relatively inexpensive, yet of good quality for the time. In or
    did two things. First, I put the price of the item in my ad. So immediately we cut off the people looking for a freebie. People that click on the ad expect to pay for what they are about to view. Next, I added the word "professional." What did that accomplish? Well, I cater to businesses, and what do businesses have? They have money! They also want a professional grade product.. and they want my product.

    The results were staggering. There was an immediate dropoff in click-throughs. I got half what I was getting with the generic "click me!" style ad. However, the conversion rate was...

    NEARLY 20%!!!

    That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)

    The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my click-throughs ahead of time with the ad itself. I didn't have to wait until I got the customer on my page for them to decide that they'd rather use GeoCities. They knew right up front wha

    E-bay Auctions: Sell Better, Spend Less Tip #1
    Just about everyone alive today has heard of E Bay.com, but most people don’t realize the sheer size and complexity of this Auction beast. Do you have something to sell? Then read on for the single most important tip to Selling better and Spending less.79 million searches are done on E bay each day. Yes that is a very large number of searches, large enough to contain very valuable sell
    te was...

    NEARLY 20%!!!

    That is correct, my sales went from a piddly 1%, to nearly 20%. 1 in 5 click-throughs was resulting in a sale. And people weren't just buying the software, they came to do business. I was very happy :-)

    The next step was to increase my bid per keyword. It was worth paying the 3$ per click now and getting the better positions on Google, as I was screening my click-throughs ahead of time with the ad itself. I didn't have to wait until I got the customer on my page for them to decide that they'd rather use GeoCities. They knew right up front what the software was about and who it was for.

    This is a very practical and useful technique and it has served me very well. Hopefully it will bring you some success in your ventures as well.

    Copyright 2006 Joe Stec

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    6 Tips to Controlling Your E-Mail (Before It Controls You!)

    I bet you now receive ten times more e-mail messages than snail mail. Manage your e-mails as you would other correspondences that cross your desk: Handle it only once! Excerpt from Dr. Julie Miller’s Fourth Edition, Business Writing That Counts! Controlling Your Time I bet you now receive ten times more e-mail messages than snail mail. Manage your e-mails as you would other correspondences that cross your desk: Handle it only once! Here’s how: 1. Promise yourself to check e-mail twice daily. Time management of your e-mails remains crucial for sanity. Checking in twice a day allows you to handle your messages in a timely and professional manner without being chained to your computer. E-mail messages, like phone messages, should be returned within twenty-four hours. 2. Manage your e-mail. As you scan your e-mail, decide whether you will: • Delegate: Not your area of expertise? Forward it on! • Delete: Older than three months? It’s history…or at least material for a reference file. • Do it: Rule of thumb: if it will take less than two minutes, respond. • Defer: Assign a date and time to respond later. Use Outlook to set this up. 3. Create a folder per project; create files with the same names. Time management demands you control the onslaught. Organize data into files and folders, then prioritize folders according to the project you’re working on or the message frequency from one client. For project management, an efficient system is mandatory. Also, on important e-mails, consider cc’ing yourself so your files will contain complete sets of key correspondences. 4. Answer briefly—others will learn to expect it. Get in the habit of writing concise, to-the-point messages but with a personal touch. You’ll quickly teach others not to expect a long, detailed answer from you. Wayne McKinnon gives this tip in his book, The Complete Guide to E-Mail: For a brief response, just writing in the subject line may be enough. You can insert the letters EOM (end of message) followed by brackets. 5. Turn on an Out of Office responder in your absence. Courtesy counts! 6. Consider using this checklist to remind yourself about what’s important. Accuracy • Are all spelling, punctuation, and usage mistakes eliminated? • Are your facts correct? • Have you double-checked included dates, days, and times? • Are all promised documents attached? Relevance • Is the content of your message business-related? • Is the e-mail appropriate to send to everyone on your list? • Have you met all confidentiality requirements? • Does your tone match the subject and your audience? • Is the subject line appropriate for your e-mail’s content? • Does any part of your message seem emotionally charged or insulting? • Have you included everything your audience needs to know? Does your e-mail follow a logical progression? Is your e-mail too long or too short? Is your material timely? How do you feel when you read your e-mail? Do all recipients know what they are supposed to do in response to your e-mail? Dr. Julie Miller is a business writing expert, consultant, author, speaker, trainer, and coach. Dr. Miller, founder of Business Writing That Counts!, works with corporations, organizations, educational institutions, and professionals to improve the quality of their writing. Visit her website at www.businesswritingthatcounts.com to sign up for her FREE e-newsletter and you’ll also receive her FREE E-mail Proofreading Checklist: 16 Questions to Ask Yourself Before Hitting ‘Send’.Here’s how:

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