ople. But in the midst of all of their efforts one thing is clear, in order to succeed Pepsi-Cola and Coke needed each other. They have learned from each Many advertisers had experienced much frustration with Google not so long ago. Some tried to adjust to changes and lower they cost per click in their campaigns, some gave up all together and, at least temporarily, moved their efforts to Yahoo and MSN.com. Looking at these giants in search engine industry a parallel can be drown to a set of other two giants: Pepsi-Cola and Coke.

The competition between Pepsi-Cola and Coke included one common element. While both may have had different approach to managing and marketing, both tried to improve their product so that each would become a favorite drink of many people. But in the midst of all of their efforts one thing is clear, in order to succeed Pepsi-Cola and Coke needed each other. They have learned from each o

aigns, some gave up all together and, at least temporarily, moved their efforts to Yahoo and MSN.com. Looking at these giants in search engine industry a parallel can be drown to a set of other two giants: Pepsi-Cola and Coke.

The competition between Pepsi-Cola and Coke included one common element. While both may have had different approach to managing and marketing, both tried to improve their product so that each would become a favorite drink of many people. But in the midst of all of their efforts one thing is clear, in order to succeed Pepsi-Cola and Coke needed each other. They have learned from each

arallel can be drown to a set of other two giants: Pepsi-Cola and Coke.

The competition between Pepsi-Cola and Coke included one common element. While both may have had different approach to managing and marketing, both tried to improve their product so that each would become a favorite drink of many people. But in the midst of all of their efforts one thing is clear, in order to succeed Pepsi-Cola and Coke needed each other. They have learned from each

e both may have had different approach to managing and marketing, both tried to improve their product so that each would become a favorite drink of many people. But in the midst of all of their efforts one thing is clear, in order to succeed Pepsi-Cola and Coke needed each other. They have learned from each ople. But in the midst of all of their efforts one thing is clear, in order to succeed Pepsi-Cola and Coke needed each other. They have learned from each other successes and failures.

Google, Yahoo and MSN.com the three leading giant in search industry need each other. They need to compete on two fronts, to offer advertisers great product and provide good Internet experience to every one else. The most common explanation from Google about recent changes was that they strive to provide Internet user with better experience. After those changes many advertisers had adjusted to changes and one can only hope that the end of this competition will result in great products in pay per click advertising industry as well as in wonderful Internet experience for the ever