Presentation Design - The Right Graph
Microsoft does not know a heckuva lot about presentation design, but one thing they do correctly in PowerPoint is to make available different types of graphs so that you can match the graph type to the point you’re trying to make with your data. There are twelve different graph types available with PowerPoint 2000, but few of those styles work we

Business Financing Options for Canadian Companies
One of the biggest challenges for Canadian company owners is obtaining business financing. As a first instinct, owners usually try to go to the bank hoping for a business loan or line of credit. They soon find that qualifying for bank financing is hard, as the bank will demand collateral and three years worth of financial statements. Although larg

Resume Considerations for Franchise Attorneys
If you are considering working as a Franchise Attorney for a big law firm then you will most likely need to get some experience in the field, write some articles in law journals on the subject and perhaps get a Certified Franchise Executive Degree CFE. Getting a CFE is not a hard degree to get and you can get one online and with a few seminars.new eye-tracking research has exposed the notion that being in the #1 spot in the Google PPC results is the best place to be. Enquiro, a privately held research firm, headquartered in British Columbia, Canada compiled this amazing research. Here’s what they discovered by tracking and recording hundreds of peoples’ eye movements, and their response to Google search results pages. In particular, the sponsored search results (Pay-Per-Click ads).

What follows is very important.

Their study clearly shows that Google searchers heavily focus on the top-left side of the page. Sponsored search results at the top (typically the top three spots) receive significantly greater visibility; being seen by 80%-100% of participants, compared with only 10%-50% of the searchers who looked at sponsored ads on the right-hand side.

Clearly, getting into the top of the search results page is very important to get noticed. However, the study also shows that many participants were quick to click on the very top spot.

Too darn quick.

Are you starting to see how trying to get the top spot in Google has the real potential to hurt you and your business? In other words, searchers act impulsively when presented with the #1 spot in Google.

Now here’s why all this matters you, as a Google PPC advertiser;

You don’t want your prospects to click on your ads impulsively. Instead, you need them to think before they click....to ponder your ad just a tiny bit more. Because the deeper they think about your ad before clicking on it, the less likely they are to waste your money.

Do you understand what this means?

By the time they reach your ad a little lower down, they’re pre-qual

ds).

What follows is very important.

Their study clearly shows that Google searchers heavily focus on the top-left side of the page. Sponsored search results at the top (typically the top three spots) receive significantly greater visibility; being seen by 80%-100% of participants, compared with only 10%-50% of the searchers who looked at sponsored ads on the right-hand side.

Clearly, getting into the top of the search results page is very important to get noticed. However, the study also shows that many participants were quick to click on the very top spot.

Too darn quick.

Are you starting to see how trying to get the top spot in Google has the real potential to hurt you and your business? In other words, searchers act impulsively when presented with the #1 spot in Google.

Now here’s why all this matters you, as a Google PPC advertiser;

You don’t want your prospects to click on your ads impulsively. Instead, you need them to think before they click....to ponder your ad just a tiny bit more. Because the deeper they think about your ad before clicking on it, the less likely they are to waste your money.

Do you understand what this means?

By the time they reach your ad a little lower down, they’re pre-qual

earch results page is very important to get noticed. However, the study also shows that many participants were quick to click on the very top spot.

Too darn quick.

Are you starting to see how trying to get the top spot in Google has the real potential to hurt you and your business? In other words, searchers act impulsively when presented with the #1 spot in Google.

Now here’s why all this matters you, as a Google PPC advertiser;

You don’t want your prospects to click on your ads impulsively. Instead, you need them to think before they click....to ponder your ad just a tiny bit more. Because the deeper they think about your ad before clicking on it, the less likely they are to waste your money.

Do you understand what this means?

By the time they reach your ad a little lower down, they’re pre-qual

advertiser;

You don’t want your prospects to click on your ads impulsively. Instead, you need them to think before they click....to ponder your ad just a tiny bit more. Because the deeper they think about your ad before clicking on it, the less likely they are to waste your money.

Do you understand what this means?

By the time they reach your ad a little lower down, they’re pre-qualified buyers! So give up your goal of being in the #1 spot at the top of the Google search results page!

Clearly, you should stop wasting money fighting it out with other businesses for the very top sponsored search spot. And instead, let your competition beat themselves to death on it.

Meanwhile, you – in the more efficient #2 or #3 spot, are happily allowing those other advertisers to pre-qualify your prospects for you.

OK, that’s it for now…you can take it from here. And remember, Mom was wrong; you need to relax more and stop trying to be Numero Uno!