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Add You - Confessions of a Google AdWords Winner - Part 1
Have you ever asked for a report based on data in a database? Or have you ever been asked to create such a report? Starting a report can sometimes feel like a mind reading trip into uncharted territory. I have spent over 5 years creating reports and I found it was often necessary to go back and redo reports because communication was not clear. Sometimes the p
Ultra Range Golf Balls
Massive 400 Yard Drives are Yours.
Here with Acme Rubber Coated Balls.
In the first line of ad text, we’ve stated the benefit (achieving 400 yard drives). And in the second line, we’ve stated a feature of the product that goes some way towards justifying how the
Let’s learn some key steps to getting more traffic to your website. There are so many methods out there to learn. Some are great and productive. Many are outdated and invalid. Here are a couple of the modern trends that are exploding on the internet - actual methods that if applied diligently can lead you to great profits and passive income.1) Blogs. Web l
In those days, advertisers simply listed features of a product or service, and just expected people to buy.
For example, if they were selling cars, Ford might say that their vehicle had six seats and a powerful engine. Those were features; aspects and characteristics of the item for sale. Features tell you what you actually get, or what the product physically is, not what it does for you.
It worked for a while. But then some smart advertisers figured out that if they pushed the benefits of their wares, rather than features, it worked better.
By clearly stating the benefits to the consumer of what they were selling, advertisers found they sold more stuff. Why?
By immediately seeing a benefit laid-out before them, an individual could immediately see what an item could do for them, without having to translate a product feature into a human benefit.
This vital lesson has stood the test of time and has proven response benefits in today’s Google PPC ads. Keep this in mind when you’re writing your ads, as it’s critical;
- Benefits of your product or service should go in the first line of ad text
- Features should be placed in the second line of ad text
For example, let’s say we wanted to advertise golf balls on Google. What we might start with, for the keyword ‘golf balls,’ is something like this;
Ultra Range Golf Balls
Massive 400 Yard Drives are Yours.
Here with Acme Rubber Coated Balls.
In the first line of ad text, we’ve stated the benefit (achieving 400 yard drives). And in the second line, we’ve stated a feature of the product that goes some way towards justifying how the
Ever heard of the “80/20 Rule”? That’s the well-known principle that says that in every sales organization 20% of the salespeople win 80% of the sales (and money!) while the remaining 80% are all splitting up 20% of the revenue. So, which category do you want to be a part of - the Top 20%, or what I refer to as the Sales HEROES, right?Where did this rule
It worked for a while. But then some smart advertisers figured out that if they pushed the benefits of their wares, rather than features, it worked better.
By clearly stating the benefits to the consumer of what they were selling, advertisers found they sold more stuff. Why?
By immediately seeing a benefit laid-out before them, an individual could immediately see what an item could do for them, without having to translate a product feature into a human benefit.
This vital lesson has stood the test of time and has proven response benefits in today’s Google PPC ads. Keep this in mind when you’re writing your ads, as it’s critical;
- Benefits of your product or service should go in the first line of ad text
- Features should be placed in the second line of ad text
For example, let’s say we wanted to advertise golf balls on Google. What we might start with, for the keyword ‘golf balls,’ is something like this;
Ultra Range Golf Balls
Massive 400 Yard Drives are Yours.
Here with Acme Rubber Coated Balls.
In the first line of ad text, we’ve stated the benefit (achieving 400 yard drives). And in the second line, we’ve stated a feature of the product that goes some way towards justifying how the
It is important to show your appreciation to your customers and employees to maintain good business relations. Cheap corporate gift baskets are apt to let your business clients know that you are grateful for their business or to convey a message to your employees that their hard work is valued. Cheap corporate gift baskets are also a simple, economical way to con
By immediately seeing a benefit laid-out before them, an individual could immediately see what an item could do for them, without having to translate a product feature into a human benefit.
This vital lesson has stood the test of time and has proven response benefits in today’s Google PPC ads. Keep this in mind when you’re writing your ads, as it’s critical;
- Benefits of your product or service should go in the first line of ad text
- Features should be placed in the second line of ad text
For example, let’s say we wanted to advertise golf balls on Google. What we might start with, for the keyword ‘golf balls,’ is something like this;
Ultra Range Golf Balls
Massive 400 Yard Drives are Yours.
Here with Acme Rubber Coated Balls.
In the first line of ad text, we’ve stated the benefit (achieving 400 yard drives). And in the second line, we’ve stated a feature of the product that goes some way towards justifying how the
A common question among new collectors or those starting an antique dealer business is why are some old items called antiques while others are just called vintage? Good question. A question that makes me think of vinegar. Huh? There is everyday newly produced vinegar that costs pennies then there is aged vinegar that can cost as much as a bottle of fine aged
- Benefits of your product or service should go in the first line of ad text
- Features should be placed in the second line of ad text
For example, let’s say we wanted to advertise golf balls on Google. What we might start with, for the keyword ‘golf balls,’ is something like this;
Ultra Range Golf Balls
Massive 400 Yard Drives are Yours.
Here with Acme Rubber Coated Balls.
In the first line of ad text, we’ve stated the benefit (achieving 400 yard drives). And in the second line, we’ve stated a feature of the product that goes some way towards justifying how the
How Pop Culture collectibles can increase your Online Auction profitsWith the increasingly competitive environment for products to sell in the online auction arena, sellers are getting more creative as to the items they purchase for re-sale.While some of the Dutch Auction items that are frequently sold on eBay will always maintain their commodity st
Ultra Range Golf Balls
Massive 400 Yard Drives are Yours.
Here with Acme Rubber Coated Balls.
In the first line of ad text, we’ve stated the benefit (achieving 400 yard drives). And in the second line, we’ve stated a feature of the product that goes some way towards justifying how the benefit is possible.
Also note what we put the keyword (golf balls) in the headline, and in the display URL. This forces the keyword to show as bold in the headline, ad text and display URL.
Here’s another ad, for the keyword, ‘book printing’. One of the main benefits of a book printing service is that someone does the printing work for you. Quickly, and with little effort on your part.
So, let’s try the following format;
The benefit is saving time with little effort. So let’s place that in the first line.
Two features are quick, five-minute service and low prices. So those go in the second line.
Our ad will therefore look like this;
Easy Book Printing
Save Printing Time with Ease.
5 Minute Copies. Low Prices.
By the way, low prices in themselves are not a benefit, they’re a feature. The human benefit of low prices is….saving money.
What You Need to UNDERSTAND: There’s a certain, well proven order that benefits and features should be placed in any PPC ad text. Disregard this advice at your peril!
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