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Add You - How To Write Kick-Ass, Profit Pulling Adverts For Your Business...
(For full, ironic effect, the title of this article should actually be sung to the tune that begins, “Have yourself a merry, little Christmas...”)****************************************************************The Oracle of Delphi is credited with having made the famous admonition to all seekers of wisdom, “Know thyself!”It’s still great advice. Of course, when it comes to business and to achieving higher levels of productivity, it is e
- A stands for ACTION, because people need to take some for things to happen.
Got it? That’s all there is to it…Easy right?
If
You’re had that large display ad for the last three years and it’s appears to be working. At least you get calls and they say they found you in the Yellow Pages. Each year, you change a word or two, try a new border and last year you even added a map. Yep, life is good and it’s working pretty well. That nice digital photo of your carpet cleaning van is right up to date and takes up about a third of your ad. But heck, it’s worth it. It’s got your neat logo p
Now I’ll share with you a few secrets for creating good adverts. So let’s dive right in because we're all busy people ;-)
First you need to be introduced AIDA.
- A stands for ATTENTION, as in get some or you lose your chance
- I stands for INTEREST, as in now keep me interested.
- D stands for DESIRE, as in ok, make me want what you’ve got.
- A stands for ACTION, because people need to take some for things to happen.
Got it? That’s all there is to it…Easy right?
If
All too often I have heard clients say “Advertising doesn’t work for us” after a single appearance of their ad - sometimes even after trying only one media.There are a number of things you can do if you want to know for sure whether advertising works or not for you. The first of them is to give your ad a fair chance.Follow these basic rules and enjoy learning what the best way is for you to advertise. If your advertising doesn’t work, it is pr
Now I’ll share with you a few secrets for creating good adverts. So let’s dive right in because we're all busy people ;-)
First you need to be introduced AIDA.
- A stands for ATTENTION, as in get some or you lose your chance
- I stands for INTEREST, as in now keep me interested.
- D stands for DESIRE, as in ok, make me want what you’ve got.
- A stands for ACTION, because people need to take some for things to happen.
Got it? That’s all there is to it…Easy right?
If
Forgive what may seem like a bit of a theoretical argument today. Sometimes you have to step back and get a sense of the biggest picture in order to understand how all the simple, practical parts relate.Small business is often held together with sweat, creativity and a heavy use of duct tape. (In case you ever wondered where I came up with the term Duct Tape Marketing.) That's the outer reality of small business. The inner reality, the part that most
First you need to be introduced AIDA.
- A stands for ATTENTION, as in get some or you lose your chance
- I stands for INTEREST, as in now keep me interested.
- D stands for DESIRE, as in ok, make me want what you’ve got.
- A stands for ACTION, because people need to take some for things to happen.
Got it? That’s all there is to it…Easy right?
If
Are you interested in futures investing? If you are, you will want to get into futures trading, as it a great way to make money with the trading of commodities. If you are interested in trading futures, it is advised that you use the services of a commodity futures broker, particularly if you consider yourself to be an inexperienced trader. Doing business with a commodity futures broker can give you peace of mind, as many can assist you along every step
- I stands for INTEREST, as in now keep me interested.
- D stands for DESIRE, as in ok, make me want what you’ve got.
- A stands for ACTION, because people need to take some for things to happen.
Got it? That’s all there is to it…Easy right?
If
During the last period we can recall the Savings and Loan and Junk Bond Scandal everyone was up in arms over that. It led to a public mindset that all business people were greedy and evil. One songwriter in the band Jefferson Starship who wrote “We Built This City on Rock and Roll” had a verse in his song; “Someone always playing corporation games; Who cares they're always changing corporation names.”The songwriter captured the minds of the masses. B
- A stands for ACTION, because people need to take some for things to happen.
Got it? That’s all there is to it…Easy right?
If it were that easy we’d all be rich and you wouldn’t need marketing consultants like me. Truthfully, just invest a few thousand hours studying, read all the classic books on advertising that date as far back as 1920 (when advertising really became a science) and you’ll have the subject down cold.
And on the off-chance you don’t have that much free time, I’ll give you some wickedly powerful pointers that will let you leapfrog over the other guys. So let’s begin…
Headlines R Us (or is that You?)
It all starts with a headline. You know, the
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