Tags |
|
|
Links |
|
|
Add You - Seven Ways to Waste Your Money on Yellow Pages Advertising
Getting from There to HereYou have spent a lot of time creating an online presence. You have virus protection and maybe a firewall to protect the security of your system, you have located a web host to manage your online presence, then you define the direction of your site and work at developing a look that is appealing and a format that is easy to navigate.You might think that after all this planning and preparation your work would be done, right? Well if you’re selling goods or services, you need customers. If you have a brick and mortar store then you may already have valued customers, but the ease of use in online shoppin
5. Relying on Yellow Pages free design service
Ad design is important. Yellow Pages do offer a free design service, but its worth what you pay. The typical design is done in 15 minutes. As they are designing tens of thou
There are so many printing companies all over the world. Even the internet is flooded with different printing providers specializing in wide-ranging areas of expertise. And the majority of these companies are offering quality services to meet whatever it is that a print customer requires.So what to do now? How will you choose the printing company for your print job?First and foremost, what you can do is to start your search by asking for samples of works from the printing companies that you encounter. You can also ask your relatives, friends or acquaintance for some referrals.When you opt for the samples, you must look
1. Attempting to outspend your competitor
As soon as Yellow Pages has convinced you to increase the prominence of your ad, they get your competitors to match or outbid you. This becomes an annual auction, with some categories containing pages of half and full page ads. A buyer can be overwhelmed with choice and may make their decision before they even get to your ad. Priority in listing is given to those who have advertised the longest in a category for a given ad size. You can only get closer to the front by upsizing your ad or if someone else closer to the front ceases advertising.
2. Putting all your eggs in the Yellow Pages basket
An advertising decision is something you should only make after you have developed a marketing strategy. Many businesses rush into advertising in the Yellow Pages, just because that’s what everyone else does. You don’t become a leader by following the herd. You need to consider your payback for your investment in this marketing channel. Ask your Yellow Pages consultant how many leads a particular size ad generates in your category. Then ask yourself how many of these leads will you convert into sales, and then decide whether this is a good investment.
3. Engaging in destructive Head to Head Competition
When you advertise in the Yellow Pages, not only can potential customers see your ad and your offer, so can your competitors. This can result in price competition that can turn your product or service into a commodity. Yellow Pages make comparison shopping easy for buyers and market research easy for competitors.
4. Spending too much on prominence
When spending on a Yellow Pages ad, you can invest in size and colour. Size is important, but what you put in the ad, your copy, is far more important. It is better to go down a size and spend the money you save on a copywriter. Good copy can generate up to 20 times the response as poor copy. Colour is also important, but not as important as size, so go up a size rather than go to colour, which is expensive for its return. If your category is cluttered with large ads, investing in your copy is essential.
5. Relying on Yellow Pages free design service
Ad design is important. Yellow Pages do offer a free design service, but its worth what you pay. The typical design is done in 15 minutes. As they are designing tens of thous
How do you use usb pens? Simple. Plug it into the USB port* of your PC (or Mac!) and watch the system automatically detect the new device. Take at look at your system drives... a new drive has been created! The operating system can now access your USB Pen Drive just like any ordinary Hard Disk Drive. The USB Pen Drive is shock-proof, dust-proof and weighing a mere 21 grams, it needs no batteries, has no moving parts and is available in range of capacities from 32MB to a massive 1GB.USB - Universal Serial Bus, is a 'standard' developed by the computer industry to allow a vast number of different devices to be easily attached to one m
2. Putting all your eggs in the Yellow Pages basket
An advertising decision is something you should only make after you have developed a marketing strategy. Many businesses rush into advertising in the Yellow Pages, just because that’s what everyone else does. You don’t become a leader by following the herd. You need to consider your payback for your investment in this marketing channel. Ask your Yellow Pages consultant how many leads a particular size ad generates in your category. Then ask yourself how many of these leads will you convert into sales, and then decide whether this is a good investment.
3. Engaging in destructive Head to Head Competition
When you advertise in the Yellow Pages, not only can potential customers see your ad and your offer, so can your competitors. This can result in price competition that can turn your product or service into a commodity. Yellow Pages make comparison shopping easy for buyers and market research easy for competitors.
4. Spending too much on prominence
When spending on a Yellow Pages ad, you can invest in size and colour. Size is important, but what you put in the ad, your copy, is far more important. It is better to go down a size and spend the money you save on a copywriter. Good copy can generate up to 20 times the response as poor copy. Colour is also important, but not as important as size, so go up a size rather than go to colour, which is expensive for its return. If your category is cluttered with large ads, investing in your copy is essential.
5. Relying on Yellow Pages free design service
Ad design is important. Yellow Pages do offer a free design service, but its worth what you pay. The typical design is done in 15 minutes. As they are designing tens of thou
Envelopes are used to dispatch important material, so details like a secure flap and seal are vital.There are many ways to seal an envelope. The simplest is with glue, which may need moisture to work while some are self-adhering with light pressure. Some gums can also be reused to close the envelope. Peel and stick envelopes are becoming more popular. A thin strip of paper is peeled off then the gummed area is pressed for sealing the envelope. More ready-made seals are also available such as buttons, clasp, snap and zips. Buttons and metal or plastic clasps are common in heavier paper envelopes while snaps and zips are available onl
3. Engaging in destructive Head to Head Competition
When you advertise in the Yellow Pages, not only can potential customers see your ad and your offer, so can your competitors. This can result in price competition that can turn your product or service into a commodity. Yellow Pages make comparison shopping easy for buyers and market research easy for competitors.
4. Spending too much on prominence
When spending on a Yellow Pages ad, you can invest in size and colour. Size is important, but what you put in the ad, your copy, is far more important. It is better to go down a size and spend the money you save on a copywriter. Good copy can generate up to 20 times the response as poor copy. Colour is also important, but not as important as size, so go up a size rather than go to colour, which is expensive for its return. If your category is cluttered with large ads, investing in your copy is essential.
5. Relying on Yellow Pages free design service
Ad design is important. Yellow Pages do offer a free design service, but its worth what you pay. The typical design is done in 15 minutes. As they are designing tens of thou
Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy.To gain the most from your investment develop a plan for before, during and after show preparation.Determine goals and outcomes. Decide why you are at a show before you are there. Are you there to increase sales, have a presence in the marketplace, introduce new products, and/or enhance or solidify your image? Unfortunately, many companies decide while they are at the show and then manageme
4. Spending too much on prominence
When spending on a Yellow Pages ad, you can invest in size and colour. Size is important, but what you put in the ad, your copy, is far more important. It is better to go down a size and spend the money you save on a copywriter. Good copy can generate up to 20 times the response as poor copy. Colour is also important, but not as important as size, so go up a size rather than go to colour, which is expensive for its return. If your category is cluttered with large ads, investing in your copy is essential.
5. Relying on Yellow Pages free design service
Ad design is important. Yellow Pages do offer a free design service, but its worth what you pay. The typical design is done in 15 minutes. As they are designing tens of thou
Are you a business owner who operates a business in or around the Dallas area? Whether you run a business that is in an office setting or a setting like a retail store, if your establishment has windows, you need to make sure that your windows are always clean. That is why it is advised that you seek professional assistance, in terms of window cleaning. Dallas business owners, just like you, have been using the assistance of professional Dallas window cleaning companies for years now and you may want to start, if you haven’t already.When it comes to seeking the assistance of a professional Dallas window cleaning company, there ar
5. Relying on Yellow Pages free design service
Ad design is important. Yellow Pages do offer a free design service, but its worth what you pay. The typical design is done in 15 minutes. As they are designing tens of thousands of ads you can’t really expect any special attention- especially as there is no charge for the service! When they design your ad, they will appeal to your vanity rather than to your customers. So they will put “Joe’s Plumbing” in the headline. But buyers don’t care who Joe is, and are far more interested in why they should use Joe. This requires some marketing analysis of your points of difference and ultimate service benefits, which won’t happen in 15 minutes!
6. Putting your ad in the wrong category
If you are a plumber, the decision of where to place your ad is easy. But if your business is in a fairly specialised market such as oil refinery plumbing, there probably isn’t a good category for you. In fact, for many B2B businesses Yellow Pages is a poor marketing tool. Ask yourself the question, where would a buyer look to find out about your business- it might not even be in the Yellow Pages.
7. Depending on old technology advertising
Every year internet advertising increases, with less being spent on print advertising. Yellow Pages is now available online and for certain businesses this is a better option, particularly with a link to their website. When being sold paper Yellow Pages ads, you may be offered complimentary online advertising. However, unless your ad is near the front, you will be invisible to buyers who rarely will browse further than three pages. It is also worth paying for a link to your website.
The Yellow Pages consultants are on commission to sell you advertising. They only interested in getting you to spend as much as possible, not on providing the best marketing solution for your business. Advertising is not the same as marketing! Good marketing advice on whether and how you should advertise is money well spent. Not only can this increase sales, but it can save you thousands of dollars in advertising.
Before making a decision on Yellow Pages advertising, you should consider all your marketing channels, and make decisions on how much you invest in each dependent on their ability to attract leads. Having determined how much you will invest in Yellow Pages, do some market analysis and invest i
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/7219/addyou-Seven-Ways-to-Waste-Your-Money-on-Yellow-Pages-Advertising.html">Seven Ways to Waste Your Money on Yellow Pages Advertising</a>
BB link (for phorums):
[url=http://www.addyou.info/article/7219/addyou-Seven-Ways-to-Waste-Your-Money-on-Yellow-Pages-Advertising.html]Seven Ways to Waste Your Money on Yellow Pages Advertising[/url]
Related Articles:
Medical Billing - GE0 Record Fields 15 Through 20
The Era of 'Finger in the Air' Publication Strategies is Almost Over
Make your Writing or Marketing Projects your Top Priority
Bookmark it:
|