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Add You - Marketing Tips For Small Business - Advertising That Works, Part I
What’s a cosmic 2 x 4 you ask? It’s actually a phrase that’s been used in the ‘new age/ metaphysical’ world for the past 15 years or more. It refers to the lessons we learned the hard way when we didn’t listen to our intuition.In the process of our intuitive development, we learn to listen more deeply and follow the guidance that comes from within. Because conscious awareness is building during that time, whenever we choose not to listen and go against our intuition, the lessons learned seem twice as powerful and painful than if we had listened.When it happens,
One of the most important aspects of running an office properly is record keeping. Your office cannot run properly without the backup of past files. Outfitting your office with a modular filing system can easily and affordably keep your records at arms reach. Most offices will conduct a spring cleaning at the end of every year to pull files from the previous year and file them away in storage since you will rarely every have to pull these files. For the current year your choice of a modular filing system should accommodate your current client roster as well as your projected growth for the c
If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes). Often the thousands of dollars a small business puts into an advertising promotion are the bulk of the marketing budget for the entire year (usually). There’s no money, time or resources for a do-over if the ad doesn’t bring in customers. Small business people simply can’t afford to spend money on expensive ads that don’t work.
Preparing an effective ad is harder than it looks, but even the smallest business can produce an ad that works if some simple rules are followed. Following are four tips you can use to create a great ad for your business, regardless of your budget, marketing experience, or the media used:
1. State the Product or Service Clearly
Make it absolutely clear what product or service you are selling. Keep it simple and honest. Instead of advertising “meticulously crafted, threaded fastening accessories” just say, “best steel wing nuts.” Don’t make it hard for the customer to pinpoint what you’re selling and don’t overdo the flowery descriptions.
2. Use a Call-For-Action Phrase
Forgetting the call-for-action is the biggest mistake I see in small business advertising. A call-for-action is a short sentence telling the customer how to get the product or service, such as “call us for a free sample,” “order online at www.mywebsite.com,” “get Product X at these fine retailers.” The call-for-action is important because it reinforces the customer’s decision to buy and gives specific instructions. Without a call-for-action, a certain number of customers will change their minds almost instantly, as their attention is
Does writing a proposal seem confusing? Not sure what format to use or what information to include? This is a simple guide to writing a great proposal that will increase your new business and sales.The key to securing new business is in building a relationship with your prospective clients and showing them you can delivery exactly what they want. A well-constructed proposal can do this for you and can dramatically increase sales and business. Don’t miss the sample proposal at the end!FIRST STEPSThe first step of the process to securing new business is of course makin
Preparing an effective ad is harder than it looks, but even the smallest business can produce an ad that works if some simple rules are followed. Following are four tips you can use to create a great ad for your business, regardless of your budget, marketing experience, or the media used:
1. State the Product or Service Clearly
Make it absolutely clear what product or service you are selling. Keep it simple and honest. Instead of advertising “meticulously crafted, threaded fastening accessories” just say, “best steel wing nuts.” Don’t make it hard for the customer to pinpoint what you’re selling and don’t overdo the flowery descriptions.
2. Use a Call-For-Action Phrase
Forgetting the call-for-action is the biggest mistake I see in small business advertising. A call-for-action is a short sentence telling the customer how to get the product or service, such as “call us for a free sample,” “order online at www.mywebsite.com,” “get Product X at these fine retailers.” The call-for-action is important because it reinforces the customer’s decision to buy and gives specific instructions. Without a call-for-action, a certain number of customers will change their minds almost instantly, as their attention i
Marketing is a vital and important aspect of bringing customers to your business. While marketing isn't the selling point, you cannot sell without first having attracted a clientele. Knowing how vital marketing is to your business you should always attempt to add branding to all marketing efforts.Why is branding important? Quite simply branding is when people remember your business name and can associate it with your industry without the aid of your advertisement being present. When advertising online paying CPM for banner ads or even CPC contextual ads there is no better way to ad va
Preparing an effective ad is harder than it looks, but even the smallest business can produce an ad that works if some simple rules are followed. Following are four tips you can use to create a great ad for your business, regardless of your budget, marketing experience, or the media used:
1. State the Product or Service Clearly
Make it absolutely clear what product or service you are selling. Keep it simple and honest. Instead of advertising “meticulously crafted, threaded fastening accessories” just say, “best steel wing nuts.” Don’t make it hard for the customer to pinpoint what you’re selling and don’t overdo the flowery descriptions.
2. Use a Call-For-Action Phrase
Forgetting the call-for-action is the biggest mistake I see in small business advertising. A call-for-action is a short sentence telling the customer how to get the product or service, such as “call us for a free sample,” “order online at www.mywebsite.com,” “get Product X at these fine retailers.” The call-for-action is important because it reinforces the customer’s decision to buy and gives specific instructions. Without a call-for-action, a certain number of customers will change their minds almost instantly, as their attention i
Before we begin a thorough discussion of business pain, let's take a look at what it really means. The words Business Pain are batted around by almost everyone I talk to in the marketing and sales fields. It is probably one of the more misused words when describing the help a company needs to become more efficient and effective. When you try to find out what a business worries about, you will find that you get a different answer from each person you talk to in the organization. That is because the "business pain" will be different for each department or section. The sales force will likely t
2. Use a Call-For-Action Phrase
Forgetting the call-for-action is the biggest mistake I see in small business advertising. A call-for-action is a short sentence telling the customer how to get the product or service, such as “call us for a free sample,” “order online at www.mywebsite.com,” “get Product X at these fine retailers.” The call-for-action is important because it reinforces the customer’s decision to buy and gives specific instructions. Without a call-for-action, a certain number of customers will change their minds almost instantly, as their attention i
Copyright 2006 Cari HausThere’s a new sub shop in town, and their service—and food—are exceptional. We live in a small town with limited options, so the first thing I did after trying this recently arrived spectacular fare was tell the next five people I saw. I wasn’t really trying to be a walking billboard, it just came naturally.That, of course, is what every thinking business person wants to have customers do for their business. What could be a more effective marketing tool than a truly excited “customer evangelist”? If you want customers to truly fall in love with your
3. Check for Correct, Complete Contact Information
You must include a phone number, address, and/or website (preferably all three). Triple check to make sure the information is correct. This sounds obvious but consider this real-life case: A plumbing company in my hometown advertised 24-hour service but only put the number of the main office in their telephone directory ad. The office was only open 7:00 a.m. to 5:00 p.m. That was little use to someone with a leaking hot water heater at 2:00 a.m. The plumbing company also had a website where, with some digging, a desperate homeowner could ferret out the 24-hour service number…but what customer is going to spend time hunting the number down when he’s up to his ankles in standing water?
4. Sell the Benefits
I often see ads that try to sell the customer on the features of a product or service rather than the benefits to the customer. What’s the difference? Features describe the product or service; benefits tell the customer how those features will help him or her. Let’s take a common product like bread. Say you’re selling a special kind of nutrition-packed wheat bread (it was granny’s secret recipe). You could list some of the features of this wonderful bread in your ads:
Contains 3 times the usual vitamin D and calcium
Extra potassium
Uses only rolled oats
(That all sounds very healthy, but I don’t know how eating more of those things will do me any good. Besides, I like my usual brand of wheat bread. I pass by your delicious, nutri
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