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  • Add You - Why I Chose to Potentially Lose up to 80% of My Newsletter Subscribers!

    Every Business Needs a BHAG
    In the heady arena of strategy, the consultants of the world find wonderful acronyms for the work they do. Today let me introduce one of those to you.It’s the BHAG – the Big Hairy Audacious Goal!This is the goal that really stretches you to think differently about how you do business. It’s the goal that going to help you transform your business, rather than
    that I would lose some along the way. I am still in the process of moving the list but
    Does Your Ezine Publisher Try To Rape Your Pocket?
    If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic.Hey- it is a proven tool, so you should use it however some ezine owners have a mental break down when they get some subscribers, its like AHA! Now I have your e
    I have recently changed the service which I use to send my email newsletter every couple of weeks. This has resulted in all of my subscribers having to re-confirm that they would like to continue receiving the newsletter.

    Of course when dealing with moving such a large number of people to a new service (over 40,000 subscribers!), it is inevitable that I would lose some along the way. I am still in the process of moving the list but

    The Email Trap
    If you sit at a computer for most of the day, it's tempting to constantly check your email to see what's new. But that's a time management disaster if you're trying to make progress in your business. Resist the temptation. Here are some tips to help you get that time eating monster under control.- Turn off email notification (like the beep or pop up screen). It's j
    of weeks. This has resulted in all of my subscribers having to re-confirm that they would like to continue receiving the newsletter.

    Of course when dealing with moving such a large number of people to a new service (over 40,000 subscribers!), it is inevitable that I would lose some along the way. I am still in the process of moving the list but

    The Four C's to Crowd Catching Content
    Several blogs are born everyday. Money is on the minds of these blog starters as they gaze admiringly at their bedroom wall posters of John Chow and Darren Rowse. While many more people are beginning to have successful, profitable blogs, I can not help but realize that the content of these blogs are becoming cheaper and looking almost identical to its neighbor’s blog’s co
    ld like to continue receiving the newsletter.

    Of course when dealing with moving such a large number of people to a new service (over 40,000 subscribers!), it is inevitable that I would lose some along the way. I am still in the process of moving the list but

    I'm a Failed Blogger!
    I’ve never been popular in my whole life. I think there must be something inside me that didn’t get enough attention as a kid or something because I seem to find myself looking for it all the time. I think about some of the career paths I have walked down: I’ve been a musician, a pastor (who gets to get on a platform and talk to people – getting attention – even if I do h
    ch a large number of people to a new service (over 40,000 subscribers!), it is inevitable that I would lose some along the way. I am still in the process of moving the list but
    How To Write A Killer Sales Letter
    I sit down and look at my notebook. Then, I put myself into the ‘zone’.That’s how I start to write web copy that sells.Whether you agree with me or not, your web copy will determine whether your product’s going to sell online or not.Simple reason. In an offline sales pitch or presentation, you get to interact with your prospect. You get to touch him.
    that I would lose some along the way. I am still in the process of moving the list but I anticipated from the start that I would lose as many as 80% of my subscribers BUT, (and this is the thing you might think is weird!), I am totally happy with that.

    WHY?

    Let me explain.....

    Well there are several reasons:

    1. I started building this newsletter list in 2001 so many of the emails held on the list are several years

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