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Add You - If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
Advertising exists to inform, instruct, and to influence consumers. It is a complicated type of communication that must go along with other business essentials and marketing basics to be profitable.The most tedious part of advertising is the conceptualization of the idea. Even experienced writers on this field sometimes get stuck for an idea.Check out the checklist below which can help out when you’re wedged for an idea. This can help you to come up with different strategies and possibilities for the headline and other elements of an advertisement.ake money for your customers.
For example, if you’re a mortgage broker, give a case study of a past customer… and how much money they have saved through swapping over to you.
If you’re a PR company, give an example of how you helped one company get out of a rut
If you’re an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year… because you’re up to date on all the tax changes.
9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos… or any industry wher
Do You Get What You Pay For? I have heard the saying "You get what you pay for," but I don't think that theory applies to Internet Marketing. Yes, there is tons of free advertising available on the net and there are millions of people using free advertising to promote their businesses, but is it effective? I think when you try to judge the effectiveness of Free Online Advertising, you have to take into consideration all that you can get for free.Placing Free Ads - For one thing, placing free ads will help you learn whether or not mar
Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...
Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche.
Here’s 10 of the most powerful types of sales stories you can incorporate into your ads and sales letters…
1. Introductory Stories: These are stories about who you are, why you’re writing to them, and how you have assisted other people and/or businesses.
This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story… and establish credibility and trust.
2. Stories Which Overcome Fears: Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people… just like them… who had the same concerns… overcame them, and discovered there was nothing to worry about.
If you’re selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.
This is a classic “Feel… Felt… Found” approach. I understand how you feel. My previous customer used to feel the same way. His experience now is…
3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For example, if you’re a mortgage broker, give a case study of a past customer… and how much money they have saved through swapping over to you.
If you’re a PR company, give an example of how you helped one company get out of a rut
If you’re an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year… because you’re up to date on all the tax changes.
9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos… or any industry where
When we are talking about passing valuable information, we are not talking about trade secrets or insider information on the competition. We are talking about statistical information that will have some impact on conducting business. For example, you are about to have a meeting with a company that specializes doing training in the classroom. They want to move into an elearning classroom but find that the technical labs do not work across the internet. You have discovered a remote lab technology that will solve their problem. When you go into the meeting, you will
2. Stories Which Overcome Fears: Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people… just like them… who had the same concerns… overcame them, and discovered there was nothing to worry about.
If you’re selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.
This is a classic “Feel… Felt… Found” approach. I understand how you feel. My previous customer used to feel the same way. His experience now is…
3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For example, if you’re a mortgage broker, give a case study of a past customer… and how much money they have saved through swapping over to you.
If you’re a PR company, give an example of how you helped one company get out of a rut
If you’re an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year… because you’re up to date on all the tax changes.
9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos… or any industry wher
Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In recent decades, we have observed a slow but steady beautification of advertising. For marketing experts this can work. For less savvy advertisers, it is a huge pitfall that draws attention away from the much more important aspects of a successful selling proposition. Faulty advertising costs its makers billions of dollars a year, and almost all are guilty of it, even the huge corporations.For the sake of clarity, let us
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For example, if you’re a mortgage broker, give a case study of a past customer… and how much money they have saved through swapping over to you.
If you’re a PR company, give an example of how you helped one company get out of a rut
If you’re an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year… because you’re up to date on all the tax changes.
9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos… or any industry wher
One of the most powerful business marketing tools out there is on paper. These include pamphlets, portfolios, and business cards. Using all of them is a plus, but business cards remain the cheapest (and arguably most important) way to market your business. Launching a business requires money from the start, and many may seek to cut corners and save whenever appropriate without sacrificing the integrity of their business. Plus, with inevitable changes to contact information and design for business cards, it is important to save money. One site that offers free busi
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For example, if you’re a mortgage broker, give a case study of a past customer… and how much money they have saved through swapping over to you.
If you’re a PR company, give an example of how you helped one company get out of a rut
If you’re an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year… because you’re up to date on all the tax changes.
9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos… or any industry wher
A great product does not necessarily mean you’ll even make enough money with it because your competitors with not-so-great products can sell more of theirs if they use certain marketing strategies that you’re not. We can learn some of the strategies and tactics used by some of the Master Marketers of not-so-great products and apply them to our great products to:1. Beat our competitors to a pulp; or 2. Create an impenetrable barrier for new competitors; or 3. Ensure our survival where competition is fierce; or 4. All of the above.An exc
For example, if you’re a mortgage broker, give a case study of a past customer… and how much money they have saved through swapping over to you.
If you’re a PR company, give an example of how you helped one company get out of a rut
If you’re an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year… because you’re up to date on all the tax changes.
9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos… or any industry where people buy to feel more secure.
At the same time, it could be used for anybody who helps people to make more money… or ensures reliability. For instance, a marketing company could explain how safe one of their clients feels about their business with all the extra income being generated.
10. Closing Stories: Stories can be used here to close the sale and sum up all the benefits you have to offer.
What stories could you use to promote your business?
All the best,
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