on the table, now engage the recipient. “Dear reader” or better personalize it. A greeting somehow speaks to something that isn’t mass-mailed.

Acknowledge the reader. It’s a good idea to acknowledge that you know the

Email marketing is worth a darn thing unless the recipient clicks through on the links you provide. Obviously, the more often they click through, the more traffic you get and the more opportunities you have to turn them into buyers instead of prospects. So the goal is click-throughs.

Other than selecting better email lists, there are a few ways to improve your click-through rates. See if the following tips won’t help your click-through rates go higher.

Tell them the benefit first. It used to be called a “Johnson Box” after the direct mail innovator that first started using it. The idea is to put the primary benefit up front in your email so that the recipient can see that it’s worth reading. Example: “It’s possible to double your profits in affiliate programs…” Yes, use the ellipsis – it encourages the reader to invest further.

Greet. With the benefit opportunity on the table, now engage the recipient. “Dear reader” or better personalize it. A greeting somehow speaks to something that isn’t mass-mailed.

Acknowledge the reader. It’s a good idea to acknowledge that you know the

buyers instead of prospects. So the goal is click-throughs.

Other than selecting better email lists, there are a few ways to improve your click-through rates. See if the following tips won’t help your click-through rates go higher.

Tell them the benefit first. It used to be called a “Johnson Box” after the direct mail innovator that first started using it. The idea is to put the primary benefit up front in your email so that the recipient can see that it’s worth reading. Example: “It’s possible to double your profits in affiliate programs…” Yes, use the ellipsis – it encourages the reader to invest further.

Greet. With the benefit opportunity on the table, now engage the recipient. “Dear reader” or better personalize it. A greeting somehow speaks to something that isn’t mass-mailed.

Acknowledge the reader. It’s a good idea to acknowledge that you know the

tes go higher.

Tell them the benefit first. It used to be called a “Johnson Box” after the direct mail innovator that first started using it. The idea is to put the primary benefit up front in your email so that the recipient can see that it’s worth reading. Example: “It’s possible to double your profits in affiliate programs…” Yes, use the ellipsis – it encourages the reader to invest further.

Greet. With the benefit opportunity on the table, now engage the recipient. “Dear reader” or better personalize it. A greeting somehow speaks to something that isn’t mass-mailed.

Acknowledge the reader. It’s a good idea to acknowledge that you know the

ecipient can see that it’s worth reading. Example: “It’s possible to double your profits in affiliate programs…” Yes, use the ellipsis – it encourages the reader to invest further.

Greet. With the benefit opportunity on the table, now engage the recipient. “Dear reader” or better personalize it. A greeting somehow speaks to something that isn’t mass-mailed.

Acknowledge the reader. It’s a good idea to acknowledge that you know the

on the table, now engage the recipient. “Dear reader” or better personalize it. A greeting somehow speaks to something that isn’t mass-mailed.

Acknowledge the reader. It’s a good idea to acknowledge that you know the reader is important and has better things to do with their time. Tell them that and them again why it’s worth their time.

Personal tone. Keep the tone person-to-person. Don’t make an essay or adopt as formal tone. Make it scannable. Use underlining, bold and italics, or combinations of the effects to emphasize key points. This makes the email more scan-able. It seems hokey perhaps, but it helps.

Last but not least, ask for the order. Always. Be direct and clear with what you want the reader to do. Click HERE! Act now! Call today! Etc.

This is a good checklist to evaluate your own emails against. Make sure your emails conform to these practices and you’ll soon be watching your click-through rates rise.