t and has not yet purchased the expected upgrade, I will occasionally offer them one or several of the higher-priced items. Sometimes they will purchase the higher priced item, skipping one of the earlier Although I have discussed both the sales funnel and the list building model, I want to reiterate what a powerful combination this is.

As an example of a sales funnel that begins with the entry into the list via a squeeze page, this is what my sales funnel resembles:

1) A free gift

2) An immediate redirect to my highest – converting low ticket item (~ $10)

3) Once they have purchased the low ticket item, they are quickly (generally within one day) presented a sales page for a $47 product.

4) Once they have purchased the $47 product, they are presented with an offer for a $97 product.

5) Continuing in this fashion, I would progressively introduce a $497 product and a ~$5000 product.

One thing to note is that if someone is on one of the lower priced items list and has not yet purchased the expected upgrade, I will occasionally offer them one or several of the higher-priced items. Sometimes they will purchase the higher priced item, skipping one of the earlier

e list via a squeeze page, this is what my sales funnel resembles:

1) A free gift

2) An immediate redirect to my highest – converting low ticket item (~ $10)

3) Once they have purchased the low ticket item, they are quickly (generally within one day) presented a sales page for a $47 product.

4) Once they have purchased the $47 product, they are presented with an offer for a $97 product.

5) Continuing in this fashion, I would progressively introduce a $497 product and a ~$5000 product.

One thing to note is that if someone is on one of the lower priced items list and has not yet purchased the expected upgrade, I will occasionally offer them one or several of the higher-priced items. Sometimes they will purchase the higher priced item, skipping one of the earlier

chased the low ticket item, they are quickly (generally within one day) presented a sales page for a $47 product.

4) Once they have purchased the $47 product, they are presented with an offer for a $97 product.

5) Continuing in this fashion, I would progressively introduce a $497 product and a ~$5000 product.

One thing to note is that if someone is on one of the lower priced items list and has not yet purchased the expected upgrade, I will occasionally offer them one or several of the higher-priced items. Sometimes they will purchase the higher priced item, skipping one of the earlier

$97 product.

5) Continuing in this fashion, I would progressively introduce a $497 product and a ~$5000 product.

One thing to note is that if someone is on one of the lower priced items list and has not yet purchased the expected upgrade, I will occasionally offer them one or several of the higher-priced items. Sometimes they will purchase the higher priced item, skipping one of the earlier

t and has not yet purchased the expected upgrade, I will occasionally offer them one or several of the higher-priced items. Sometimes they will purchase the higher priced item, skipping one of the earlier steps, or the higher priced promotion can give an illusion of higher value to the lower priced product when it is reintroduced to the subscriber.

There are several reasons why this strategy can be effective.

Some people are not inclined to see value in a product that is priced too low for their buying patterns. They simply assume that a lower priced product has less value and will be more likely to purchase a higher priced product than an entry – level lower priced product.