Add You - Business

Stop Wasting Precious Advertising Dollars and Test-Test-Test
Testing Your AdsIt’s not enough just to place an ad and hope for general public awareness of your business; you must test your advertising. How else are you going to know what ad draws the best response? Read carefully the following statement by John Caples, a well-known direct response copywriter. "I have seen one advertisement actually sell not twice as much, not three times as much, but 191/2 times as much as another. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic

ion worth mentioning." --Raymond Rubicam, Founder, Young & Rubicam

"Your job is to sell, not entertain." --Jack Maxson, Freelance Copywriter

"If it doesn't sell, it's not creative." --Benton & Bowles Credo in the 1930s and 1940s

"I do not regard advertising as entertainment or an art form, but as a medium of information." --David Ogilvy

"Advertising in the final analysis should be news. If it is not news it is wort

International Construction On Demand
The largest manufacturers of heavy construction equipment are located in the United States, Japan, Germany, France and the United Kingdom. Whereas the second largest and less competitive manufacturers of heavy construction equipment are found in Canada, China, Russia, Latin America, South Korea, Italy, Belgium and Sweden. Yet this position can shift easily with today's ever changing market trends and with developing countries being able to attract heavy construction equipment manufacturers by offering low material and labor costs.The global demand

Gravitational Marketing is about returning to the roots of what advertising is really all about.
But, the question is…What is real advertising?
Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you, my small business marketing friends, it is not what most of your peers are doing either.
On Madison Ave they have lost all clarity about what advertising is and its real purpose. I was reading an article today by Denny Hatch, who is an amazing direct marketer, about the current Bud Lite “Real American Genesis” advertising campaign.
Denny was expressing his frustration regarding the campaign and how the entire concept is a mockery of the core customer that the campaign has been designed to serve.
So, where do you draw the line on cute and clever?
Is entertainment value at the expense of your core customer base a sound and acceptable practice in advertising today? Should it be?
I would have to say no.
And I think the forefathers of advertising would back me.
See, at the heart of all of the big Madison Avenue ad agencies there was at one time a true ad man, a real marketer who knew what the purpose of advertising is.
It’s not entertaining, it’s not alienating your core customer base, and it’s not being funny or cute or creative for the sake of being funny, cute, creative or entertaining.
But, these great ad men are gone and the new r?gime doesn’t get it.
It’s obvious they don’t get it. Look at the high client turnover in the agency business and the crap they are putting out on the streets.
I don’t expect you to take my word for it…here are some quotes from some of the great ad men of all time (courtesy of Denny Hatch’s Business Common Sense Newsletter.)
"The object of advertising is to sell goods. It has no other justification worth mentioning." --Raymond Rubicam, Founder, Young & Rubicam
"Your job is to sell, not entertain." --Jack Maxson, Freelance Copywriter
"If it doesn't sell, it's not creative." --Benton & Bowles Credo in the 1930s and 1940s
"I do not regard advertising as entertainment or an art form, but as a medium of information." --David Ogilvy
"Advertising in the final analysis should be news. If it is not news it is worth
Why Are You Doing Everything Yourself?
When I consult with business owners about finding new clients, I often discover it isn't that they don't know how to market that's holding them back, it's that they don't make the time to do it."I just can't find the time," they tell me. They're so busy running their business, they're not growing their business. They work in their business, not on it.I call this the "Lone Ranger Syndrome." The need to do it all yourself. I know all about this syndrome because I used to have it. As a perfectionist, I thought no one would do as go
today by Denny Hatch, who is an amazing direct marketer, about the current Bud Lite “Real American Genesis” advertising campaign.
Denny was expressing his frustration regarding the campaign and how the entire concept is a mockery of the core customer that the campaign has been designed to serve.
So, where do you draw the line on cute and clever?
Is entertainment value at the expense of your core customer base a sound and acceptable practice in advertising today? Should it be?
I would have to say no.
And I think the forefathers of advertising would back me.
See, at the heart of all of the big Madison Avenue ad agencies there was at one time a true ad man, a real marketer who knew what the purpose of advertising is.
It’s not entertaining, it’s not alienating your core customer base, and it’s not being funny or cute or creative for the sake of being funny, cute, creative or entertaining.
But, these great ad men are gone and the new r?gime doesn’t get it.
It’s obvious they don’t get it. Look at the high client turnover in the agency business and the crap they are putting out on the streets.
I don’t expect you to take my word for it…here are some quotes from some of the great ad men of all time (courtesy of Denny Hatch’s Business Common Sense Newsletter.)
"The object of advertising is to sell goods. It has no other justification worth mentioning." --Raymond Rubicam, Founder, Young & Rubicam
"Your job is to sell, not entertain." --Jack Maxson, Freelance Copywriter
"If it doesn't sell, it's not creative." --Benton & Bowles Credo in the 1930s and 1940s
"I do not regard advertising as entertainment or an art form, but as a medium of information." --David Ogilvy
"Advertising in the final analysis should be news. If it is not news it is wort
Cross Cultural Communication Consultants
Cross Cultural Communication Consultants Cross cultural communication consultants have come a long way in the short period of time such specialists have been in demand. No longer are they expatriates with a few years overseas experience and the capability to impart their knowledge onto others. Cross cultural consultants now bring expertise that is founded upon a number of key factors. Cross cultural consultants generally have a broad knowledge and experience of two or more different cultures. This knowledge is then employ
rtising today? Should it be?
I would have to say no.
And I think the forefathers of advertising would back me.
See, at the heart of all of the big Madison Avenue ad agencies there was at one time a true ad man, a real marketer who knew what the purpose of advertising is.
It’s not entertaining, it’s not alienating your core customer base, and it’s not being funny or cute or creative for the sake of being funny, cute, creative or entertaining.
But, these great ad men are gone and the new r?gime doesn’t get it.
It’s obvious they don’t get it. Look at the high client turnover in the agency business and the crap they are putting out on the streets.
I don’t expect you to take my word for it…here are some quotes from some of the great ad men of all time (courtesy of Denny Hatch’s Business Common Sense Newsletter.)
"The object of advertising is to sell goods. It has no other justification worth mentioning." --Raymond Rubicam, Founder, Young & Rubicam
"Your job is to sell, not entertain." --Jack Maxson, Freelance Copywriter
"If it doesn't sell, it's not creative." --Benton & Bowles Credo in the 1930s and 1940s
"I do not regard advertising as entertainment or an art form, but as a medium of information." --David Ogilvy
"Advertising in the final analysis should be news. If it is not news it is wort
Tell Them About It
Business is something that people spend a lot of time and money trying to figure out. As consumers, we spend thousands of dollars every year on all kinds of things we take for granted, and rarely consider the level of effort and planning it takes to keep business moving forward.Watching advertisements on television with repetitive messages for the latest model of automobiles, video games, prescription drugs, restaurants, and all manner of other products that scream for our attention, it is easy to forget how much it costs these companies to reach
p>
But, these great ad men are gone and the new r?gime doesn’t get it.
It’s obvious they don’t get it. Look at the high client turnover in the agency business and the crap they are putting out on the streets.
I don’t expect you to take my word for it…here are some quotes from some of the great ad men of all time (courtesy of Denny Hatch’s Business Common Sense Newsletter.)
"The object of advertising is to sell goods. It has no other justification worth mentioning." --Raymond Rubicam, Founder, Young & Rubicam
"Your job is to sell, not entertain." --Jack Maxson, Freelance Copywriter
"If it doesn't sell, it's not creative." --Benton & Bowles Credo in the 1930s and 1940s
"I do not regard advertising as entertainment or an art form, but as a medium of information." --David Ogilvy
"Advertising in the final analysis should be news. If it is not news it is wort
Business Lessons From History
Harry Truman stated, "The only new thing in the world is the history that you don't know." Truman spent many years studying the history of those who preceded him. His study paid off. Truman today is regarded as one of America's greatest Presidents. The reason history is important is because we live in a cause-and-effect universe. Similar choices produce similar results at the individual (micro) level and at the national (macro) level. History is the story of choices made, and the results of those choices. LESSON ONE: Lo
ion worth mentioning." --Raymond Rubicam, Founder, Young & Rubicam
"Your job is to sell, not entertain." --Jack Maxson, Freelance Copywriter
"If it doesn't sell, it's not creative." --Benton & Bowles Credo in the 1930s and 1940s
"I do not regard advertising as entertainment or an art form, but as a medium of information." --David Ogilvy
"Advertising in the final analysis should be news. If it is not news it is worthless."--Adolph S. Ochs, American Newspaper Publisher
"Advertising nourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production." --Winston Churchill
"If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising." -- Franklin D. Roosevelt
"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." --William Bernbach, Founder, DDB
These men know what advertising is supposed to be about.
What it takes to be a good marketer and what it was when then started their agency. What they believed then is what we embrace today and what we teach in Gravitational Marketing.
So, let me tell you why this is so important for you to understand.
Many small businesses emulate the national advertising and marketing they see on T.V., Radio and in Print. – That is the crap these new agency guys are putting out.
The ad agencies in your area are wannabe Madison Avenue agencies and don’t even do the crappy advertising half as good as they do. So it will never work.
Don’t be fooled and fall in the trap of this mindlessness and lies. Read our Ten Tall Tales of Traditional Marketing That Cost Small Businesses Tons in the FREE e-books section at www.GravitationalMarketing.com.
How To Do Small Business Marketing Successfully

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Add You - Small Business Marketing Tip #2: Return To The Roots Of Advertising

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