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  • Add You - Three All-Time Greatest All-Star Television Advertising Gaffes

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    ," he said, swinging the motor up out of the tank. To his shock, the watch wasn't on the propellor blade. It had to be somewhere in the tank, so he moved the camera in closer. The television viewer
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    John Cameron Swayze was a respected newsman of the fifties and sixties. Timex execs decided that he would be the ideal spokesmen for their watches so he was the one who introduced their once-famous slogan "It takes a licking and keeps on ticking." To prove it, the watch was put to some pretty stiff tests on live television so the competition couldn't claim they were fake.

    Things went along splendidly. The watch passed several on-screen test until one fateful night when Mr. Swayze came on and strapped a timex onto an outboard motor propellor. The motor was attached to the side of a transparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now you'll see just how tough a Timex watch is," he said, swinging the motor up out of the tank. To his shock, the watch wasn't on the propellor blade. It had to be somewhere in the tank, so he moved the camera in closer. The television viewer

    Five Words to Never Use in an Ad
    Google the term "magic advertising words" and you'll instantly get over 8 million results. But caveat emptor -- don't buy into everything you read, because your prospective buyer certainly won't.From the time marketing began, there has never been a shortage of self-appointed experts who claim to have identified the words that will unlock your customers' wallets. In the Internet ag
    slogan "It takes a licking and keeps on ticking." To prove it, the watch was put to some pretty stiff tests on live television so the competition couldn't claim they were fake.

    Things went along splendidly. The watch passed several on-screen test until one fateful night when Mr. Swayze came on and strapped a timex onto an outboard motor propellor. The motor was attached to the side of a transparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now you'll see just how tough a Timex watch is," he said, swinging the motor up out of the tank. To his shock, the watch wasn't on the propellor blade. It had to be somewhere in the tank, so he moved the camera in closer. The television viewer

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    long splendidly. The watch passed several on-screen test until one fateful night when Mr. Swayze came on and strapped a timex onto an outboard motor propellor. The motor was attached to the side of a transparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now you'll see just how tough a Timex watch is," he said, swinging the motor up out of the tank. To his shock, the watch wasn't on the propellor blade. It had to be somewhere in the tank, so he moved the camera in closer. The television viewer
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    f a transparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now you'll see just how tough a Timex watch is," he said, swinging the motor up out of the tank. To his shock, the watch wasn't on the propellor blade. It had to be somewhere in the tank, so he moved the camera in closer. The television viewer
    Medical Billing - HA0 Record
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    ," he said, swinging the motor up out of the tank. To his shock, the watch wasn't on the propellor blade. It had to be somewhere in the tank, so he moved the camera in closer. The television viewer could plainly see everything in--or not in--the tank. The watch was nowhere to be found. "We seem to have misplaced the watch, but if we found it, I'm sure it would still be running. Just remember, a Timex will take a licking and keep on ticking." That was the last of the famed Timex challenges.

    The second was in the eighties and should have had a great appeal to seniors because it advertised a much-needed product. At that time there was no adequate crisis alarm system for older people in distress. With the advertised system, all a person needed to do was push a button. They used a gravelly-voiced elderly woman to advertise the system. "I've fallen and I can't get up."

    This was an alarming statement for every senior and their families. Unfortunately it immediately

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