Tags |
|
|
Links |
|
|
Add You - Seven Tips For A Successful Internet Marketing Campaign
The golden rule that makes web-advertising work is really very simple. You just need to understand that folks online hate to be advertised to.So how do you do your web advertising? You start off by giving away valuable information and then offering the product that you want to advertise as one of the solutions to the problems your information-packed article is talking about.Many of you may be disappointed at the simplicity of that s
Know the lifetime value of a customer.
Acquiring a customer can seem expensive but it's not if you consider what a customer is worth over their lifetime with your business. L
The word communication originates from the Latin word “cum” which means “with” and it is combined with the word “unus” which means “one”. The combination of these two words results in the word “communio” which is translated as “communion” in the English language. Communion can be defined as togetherness and the verb “communicare” has been derived which means sharing something with someone and this word became “communicatio” which is better known
Promote to the right audience.
If your campaign is to succeed it must be aimed at the right people. That is people that are willing and able to respond. In other words they have a need/want for your product/service and the money and authority to buy it. You need to know exactly who you are after and make sure the promotional medium you use is correct. So if you're selling something to Accountants then you need a list of Accountants to make your offer to. Makes sense right.
Minimize risk for the customer.
A potential customer will not buy from you if they believe the risk of doing so outweighs the return they will get. Or if they are unsure that you will deliver what you have promised. So ask yourself what can you do to let the customer know that the risk is firmly stacked on your side and they really have nothing to lose? Answer this question and do it to maximise results from your campaign.
Set up a follow-up system.
Rarely will you make a sale the first time you come into contact with a potential customer. Stats show you may need up to 7 contacts before they buy. So you must have a follow-up system in place for your campaign. Get their email address and permission to stay in touch and make sure you do. Follow-up with useful information for them and you will increase your sales.
Make an irresistible offer. You want people to buy right? To make sure they do your offer has to be great, in fact it should be irresistible. As a guide it should sound almost too good to be true but not too good, people are sceptical. More than likely each customer you get will buy again from you in the future so make their first purchase a small step and stack the deal in their favour. For example 'get your first bag of Jim's Choice Coffee for just $1 (normally $8.50) if you buy today'.
Know the lifetime value of a customer.
Acquiring a customer can seem expensive but it's not if you consider what a customer is worth over their lifetime with your business. Le
More and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying:• “Cold calling terrifies me.”• “The phone feels like a 10,000-pound weight.”• “Every time I have to make a cold call, I freeze up.”• “I feel like a fraud when I’m cold calling.”• “I can’t take the rejection when I do cold calling. It just kills me.”• “I’ve gone from top producer to ‘hermit’ becau
Minimize risk for the customer.
A potential customer will not buy from you if they believe the risk of doing so outweighs the return they will get. Or if they are unsure that you will deliver what you have promised. So ask yourself what can you do to let the customer know that the risk is firmly stacked on your side and they really have nothing to lose? Answer this question and do it to maximise results from your campaign.
Set up a follow-up system.
Rarely will you make a sale the first time you come into contact with a potential customer. Stats show you may need up to 7 contacts before they buy. So you must have a follow-up system in place for your campaign. Get their email address and permission to stay in touch and make sure you do. Follow-up with useful information for them and you will increase your sales.
Make an irresistible offer. You want people to buy right? To make sure they do your offer has to be great, in fact it should be irresistible. As a guide it should sound almost too good to be true but not too good, people are sceptical. More than likely each customer you get will buy again from you in the future so make their first purchase a small step and stack the deal in their favour. For example 'get your first bag of Jim's Choice Coffee for just $1 (normally $8.50) if you buy today'.
Know the lifetime value of a customer.
Acquiring a customer can seem expensive but it's not if you consider what a customer is worth over their lifetime with your business. L
When its time to clean-up around the house, some people have a hard time deciding what to keep and what to throw out. What they need is an incentive.How about collecting cash from stuff that was collecting dust?You can do this by auctioning-off your unwanted or no longer needed items on eBay. eBay is the largest online market place of its kind. If you are considering this, then you need to gain some basic knowledge of the li
Set up a follow-up system.
Rarely will you make a sale the first time you come into contact with a potential customer. Stats show you may need up to 7 contacts before they buy. So you must have a follow-up system in place for your campaign. Get their email address and permission to stay in touch and make sure you do. Follow-up with useful information for them and you will increase your sales.
Make an irresistible offer. You want people to buy right? To make sure they do your offer has to be great, in fact it should be irresistible. As a guide it should sound almost too good to be true but not too good, people are sceptical. More than likely each customer you get will buy again from you in the future so make their first purchase a small step and stack the deal in their favour. For example 'get your first bag of Jim's Choice Coffee for just $1 (normally $8.50) if you buy today'.
Know the lifetime value of a customer.
Acquiring a customer can seem expensive but it's not if you consider what a customer is worth over their lifetime with your business. L
Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?2. To whom are you going to be mailing these cards? Which begs another question: who's on your mailing list? Now, you may be saying, "Martha, how can you ask such a thing? I don't even have a mailing list!"<
Make an irresistible offer. You want people to buy right? To make sure they do your offer has to be great, in fact it should be irresistible. As a guide it should sound almost too good to be true but not too good, people are sceptical. More than likely each customer you get will buy again from you in the future so make their first purchase a small step and stack the deal in their favour. For example 'get your first bag of Jim's Choice Coffee for just $1 (normally $8.50) if you buy today'.
Know the lifetime value of a customer.
Acquiring a customer can seem expensive but it's not if you consider what a customer is worth over their lifetime with your business. L
Are you looking for information on how to start a catering business? Each year hundreds of thousands of dollars are spent on catered parties. Having a catered affair has become a sign of affluence, a way to promote business and a solution to the work-a-day mother. Caterers cover events ranging from lunches, cocktail parties, dinner meetings, birthday parties, graduation parties, wedding receptions, intimate candlelight dinners for two and
Know the lifetime value of a customer.
Acquiring a customer can seem expensive but it's not if you consider what a customer is worth over their lifetime with your business. Let's say Jim's Choice Coffee keeps a customer for 3 years and the customer buys one bag of coffee a month from him. That's 36 months times $8.50 a bag - $306 over their lifetime with his business. See how it makes sense for him to offer a bag for $1 to start that $306 relationship.
Track your progress.
You have to know the numbers on your campaign. How many enquiries? How many sales? What was the value of each sale? Did you make a profit on the campaign? Will you make a profit over the lifetime of the customers? You need this information to know whether the campaign was successful. Also if it's a long term campaign these figures can tell you if you need to make changes along the way.
Analyse and repeat or improve.
Once you have your figures you must analyse the campaign. If it's profitable you should keep running it. If it's not you need to find out why. Was it the offer? Was there too much risk for the customer? Was the advertising medium wrong? Didn't you follow-up properly? What went wrong and how can you fix it to make the campaign work. Make changes and try again. Keep trying till you find the winning formula. Marketing is trial and error but making sure you analyse and learn as you go.
So what's your next marketing campaign going to be? Apply these 7 tips and reap the rewards. Good luck.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/70679/addyou-Seven-Tips-For-A-Successful-Internet-Marketing-Campaign.html">Seven Tips For A Successful Internet Marketing Campaign</a>
BB link (for phorums):
[url=http://www.addyou.info/article/70679/addyou-Seven-Tips-For-A-Successful-Internet-Marketing-Campaign.html]Seven Tips For A Successful Internet Marketing Campaign[/url]
Related Articles:
You Have Found The Perfect Job-Now Follow Up Part 2
What You Don't Know About PR Can Hurt You
Bookmark it:
|