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Add You - Gas, Air, and Spark - How Internet Marketing is Like a Car's Engine
Follow these steps to attract prospects and profit from selling your products via your website.1. Niche your ProductYou need to niche your product and narrow your niche as much as possible. Today, Internet offers such a broad range of subjects, and the likelihood is that someone already has thought about your niche. Even if you believe you have a great niche, think again, and don't underestimate research. Find
- Wordtracker - find out the most-searched keywords
- Overture's Keyword Suggestion Tool
- Ad Word Analyzer
- Keyword Equalizer
Once you decide what keywords to focus on, you can check out what other people are selling successfully for those terms, and look at what affiliate programs pop up when you search for those terms. If you wa
Often we read articles on the Internet about business from some pretty seasoned veterans indeed. Unfortunately all too often the people writing these articles are self proclaimed Gurus of marketing or advertising, who are not seasoned entrepreneurs. In fact very few seasoned entrepreneurs have any reason to write about such things unless they are completely retired and therefore writing a biography or have switched careers.
"You see," he said, "when an engine won't run, it's got to be one of three things. It's not getting enough gas, air, or spark, because that's all an engine really needs."
He taught me to check simple things, like pull a spark plug and see if it sparks when the starter turns over. Or pull off the air filter and see if I could smell gas in the carburetor. (That was before most cars were fuel injected!)
I can't count the number of times over the last 25 years that those simple words helped me during times of car trouble, especially in younger days with cars that were old "beaters."
If you think about it, Internet marketing is just as simple. All you really need is gas, air, and spark:
1. Targeted traffic - the fuel that powers an Internet business.
2. A product that people really need or want - something you can present as being as necessary as the air they breathe.
3. Sales copy that will sell - the spark that makes the targeted traffic want that product as badly as the air they breathe.
Okay, so maybe that still sounds a little tough, but hey - it's only three things! Even though I'll probably never be a skilled auto mechanic, I can comprehend and check three things. And you can catch on to just three things too.
Number 2 and 3 are probably the easiest to master.
There's no shortage of great products and great ideas for things that people really want. It's easy to find out what people really want with tools like:
- Wordtracker - find out the most-searched keywords
- Overture's Keyword Suggestion Tool
- Ad Word Analyzer
- Keyword Equalizer
Once you decide what keywords to focus on, you can check out what other people are selling successfully for those terms, and look at what affiliate programs pop up when you search for those terms. If you wan
Each year, there are many businesses that close their doors unnecessarily because they simply did not seek help soon enough. The statistics are startling and yet consistent in good times and bad: 7 out of 10 new businesses in the United States will fail within the first year of operation and generally only a 10% chance of surviving five years. Clearly, the margin for error is fairly small. Experience has shown that there
I can't count the number of times over the last 25 years that those simple words helped me during times of car trouble, especially in younger days with cars that were old "beaters."
If you think about it, Internet marketing is just as simple. All you really need is gas, air, and spark:
1. Targeted traffic - the fuel that powers an Internet business.
2. A product that people really need or want - something you can present as being as necessary as the air they breathe.
3. Sales copy that will sell - the spark that makes the targeted traffic want that product as badly as the air they breathe.
Okay, so maybe that still sounds a little tough, but hey - it's only three things! Even though I'll probably never be a skilled auto mechanic, I can comprehend and check three things. And you can catch on to just three things too.
Number 2 and 3 are probably the easiest to master.
There's no shortage of great products and great ideas for things that people really want. It's easy to find out what people really want with tools like:
- Wordtracker - find out the most-searched keywords
- Overture's Keyword Suggestion Tool
- Ad Word Analyzer
- Keyword Equalizer
Once you decide what keywords to focus on, you can check out what other people are selling successfully for those terms, and look at what affiliate programs pop up when you search for those terms. If you wa
Writing a business plan is an essential part of the initial strategic planning of any company. One thing, which seems to hang up most entrepreneurs, is figuring out what kind of data and information goes into the Market Analysis section. So often entrepreneurs will attempt to bluff or BS their way thru it. Often you find those with MBA write meticulous Market Analysis sections and although they may have little if any true e
1. Targeted traffic - the fuel that powers an Internet business.
2. A product that people really need or want - something you can present as being as necessary as the air they breathe.
3. Sales copy that will sell - the spark that makes the targeted traffic want that product as badly as the air they breathe.
Okay, so maybe that still sounds a little tough, but hey - it's only three things! Even though I'll probably never be a skilled auto mechanic, I can comprehend and check three things. And you can catch on to just three things too.
Number 2 and 3 are probably the easiest to master.
There's no shortage of great products and great ideas for things that people really want. It's easy to find out what people really want with tools like:
- Wordtracker - find out the most-searched keywords
- Overture's Keyword Suggestion Tool
- Ad Word Analyzer
- Keyword Equalizer
Once you decide what keywords to focus on, you can check out what other people are selling successfully for those terms, and look at what affiliate programs pop up when you search for those terms. If you wa
Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do for them.I highly suggest you subscribe to other people's e-courses in your field and study what inf
Number 2 and 3 are probably the easiest to master.
There's no shortage of great products and great ideas for things that people really want. It's easy to find out what people really want with tools like:
- Wordtracker - find out the most-searched keywords
- Overture's Keyword Suggestion Tool
- Ad Word Analyzer
- Keyword Equalizer
Once you decide what keywords to focus on, you can check out what other people are selling successfully for those terms, and look at what affiliate programs pop up when you search for those terms. If you wa
What makes a successful online marketer? What differentiate the online marketers who are making money from those who are not? It is very easy to spend a great deal of time online thinking you are building your business. It takes commitment and whatever it takes attitude to make money online.To be successful online you have to have a game plan. Otherwise you will not achieve your goals. Online business is divided
- Wordtracker - find out the most-searched keywords
- Overture's Keyword Suggestion Tool
- Ad Word Analyzer
- Keyword Equalizer
Once you decide what keywords to focus on, you can check out what other people are selling successfully for those terms, and look at what affiliate programs pop up when you search for those terms. If you want to focus on affiliate sales, chances are there's some great sales copy already written or that you can modify to fit it to you more individually.
Overture's Maximum Bid tool will give you an idea what's working successfully for other people, or Adword Analyzer can really speed that up by showing how many Overture and Google AdWords campaigns there are for various keywords.
Now you just need targeted traffic to send to read that awesome sales copy. If you don't mind paying today's gasoline prices for some high-octane gas, and you used Overture's Keyword Suggestion Tool or Adword Analyzer, you already have a good idea what keywords would be good to bid on at Overture or Google AdWords. That will get you out of the driveway initially, then you can start building keyword-rich pages around the theme of your website and getting links from web sites that fit your theme.
Now you know the secret of how Internet marketing is like a car engine. So when that Internet marketing campaign won't run, you know you only need to find out what it isn't getting enough of:
- Not enough targeted traffic?
- Not enough of a market that really needs what you're trying to sell?
- No spark to ignite the traffic and demand into a sale?
Because just like a car, that's all an Internet marketing campaign really needs to run.
Copyright 2005 Mike Adams
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