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    The Article Marketing Craze
    Whether you have a product or service to sell, no matter how great it is, people generally don't respond to hype, especially in the form of the written word. Which makes it all the harder for Internet marketers, being that the written word is the most often used form of online advertising.The use of video and other images are not as effective as many would have you believe e
    all about. People make money by providing a product or service to their customers. It works the same way online.

    The second type of person thinks the total opposite. They throw all judgment and common sense out the window and usually dive headfirst into a whirlpool of scams.

    They join downline clubs, gifting clubs, “Send $5 to everyone

    Entrepreneur Business Plan Proformas - Reality Check
    Any competent business advisor knows that the optimism of would be entrepreneurs can be a little overwhelming at times. Not long ago while doing a little business consulting online for a new franchisor contender, I had to laugh to myself a bit.It is not that the gentleman did not know his business model, as he appeared to be confident and proficient. You see when it comes to
    The world of Internet marketing isn’t all it’s cracked up to be. In fact, it can be a brutally cold one. Believe me, I learned the hard way.

    I started trying to make money online when I was 14. Like today, there were a lot of scams out there, and being so young I was especially vulnerable. I wasted hundreds of dollars.

    The weird thing was I was a pretty smart kid. I knew the value of a buck. But when I came online I didn’t think that “real world” rules applied.

    All too often people come online and lose all sense of reality like I did. I see two types of people who fail online.

    The first type of person thinks EVERYTHING online is a big scam. They don’t think they should have to pay for information in e-books or for tools they will need.

    If you have to put money into your Internet business, it’s a definite scam. They also may be freebie seekers and try to suck all your time and knowledge away for free.

    Don’t get me wrong. You should always have your “Scam Radar” up when you’re online. But let’s think about this logically. Can you startup an offline business without investing any money into it? Even a small family owned business requires some startup capital.

    So why would an online business be any different? Starting up an online business is a lot cheaper than starting an offline one, but the same principles apply. This is what economics is all about. People make money by providing a product or service to their customers. It works the same way online.

    The second type of person thinks the total opposite. They throw all judgment and common sense out the window and usually dive headfirst into a whirlpool of scams.

    They join downline clubs, gifting clubs, “Send $5 to everyone

    Email Marketing Tips - Single Opt In Versus Double Opt In
    If you have just started your own opt in list or are thinking of starting one you need to decide whether you want to use single opt in to collect subscribers instantly or use double opt in to collect subscribers after they have confirmed.This debate has been continuing for years now and each side has legitimate reasons for using their preferred choice but if you are unfamili
    as I was a pretty smart kid. I knew the value of a buck. But when I came online I didn’t think that “real world” rules applied.

    All too often people come online and lose all sense of reality like I did. I see two types of people who fail online.

    The first type of person thinks EVERYTHING online is a big scam. They don’t think they should have to pay for information in e-books or for tools they will need.

    If you have to put money into your Internet business, it’s a definite scam. They also may be freebie seekers and try to suck all your time and knowledge away for free.

    Don’t get me wrong. You should always have your “Scam Radar” up when you’re online. But let’s think about this logically. Can you startup an offline business without investing any money into it? Even a small family owned business requires some startup capital.

    So why would an online business be any different? Starting up an online business is a lot cheaper than starting an offline one, but the same principles apply. This is what economics is all about. People make money by providing a product or service to their customers. It works the same way online.

    The second type of person thinks the total opposite. They throw all judgment and common sense out the window and usually dive headfirst into a whirlpool of scams.

    They join downline clubs, gifting clubs, “Send $5 to everyone

    Breaking Through the Hiring Paradox of Creative Ad Industry Jobs
    So you're really creative and looking to break through the clutter and get into advertising. Except everyone else is really creative too. So how do you get a job again?While competition is fierce, so is the demand for great talent. And therin lies the paradox. How can there be supply and demand at the same time?Think of it like restaurants. Everyone wants to eat reall
    d have to pay for information in e-books or for tools they will need.

    If you have to put money into your Internet business, it’s a definite scam. They also may be freebie seekers and try to suck all your time and knowledge away for free.

    Don’t get me wrong. You should always have your “Scam Radar” up when you’re online. But let’s think about this logically. Can you startup an offline business without investing any money into it? Even a small family owned business requires some startup capital.

    So why would an online business be any different? Starting up an online business is a lot cheaper than starting an offline one, but the same principles apply. This is what economics is all about. People make money by providing a product or service to their customers. It works the same way online.

    The second type of person thinks the total opposite. They throw all judgment and common sense out the window and usually dive headfirst into a whirlpool of scams.

    They join downline clubs, gifting clubs, “Send $5 to everyone

    A Look at a Women Franchise Opportunity
    Finding the modern girl in us all sometimes pushes us into unusual situations in life and the greatest fear in all this is going down unknown territory of going into business. Many women aspire to succeed in business but the stigma of a successful woman still holds certain individuals back.Over recent years, the world has seen a new, more confident and assertive woman emerge
    bout this logically. Can you startup an offline business without investing any money into it? Even a small family owned business requires some startup capital.

    So why would an online business be any different? Starting up an online business is a lot cheaper than starting an offline one, but the same principles apply. This is what economics is all about. People make money by providing a product or service to their customers. It works the same way online.

    The second type of person thinks the total opposite. They throw all judgment and common sense out the window and usually dive headfirst into a whirlpool of scams.

    They join downline clubs, gifting clubs, “Send $5 to everyone

    Incorporate Humor in Your Next Speech
    Some speakers say, “I could never use humor in my speech; I just don’t feel comfortable with it.”  I believe that anyone can use humor and that it is a valuable tool in speaking.  Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better rememb
    all about. People make money by providing a product or service to their customers. It works the same way online.

    The second type of person thinks the total opposite. They throw all judgment and common sense out the window and usually dive headfirst into a whirlpool of scams.

    They join downline clubs, gifting clubs, “Send $5 to everyone on this list” programs; they usually spam people and end up wasting a whole lot of money. I should know. I used to be a Type 2 when I first started out! I don’t know why, but I just figured the Internet was a magical wonderland where money fell from skies of gold. Then I woke up.

    Type 2 people give legitimate online businesses a very bad name. In fact, they are usually the ones who turn people into a Type 1! After seeing all these scams, it’s no wonder some people look at the Internet as one big con.

    Type 2 people usually give up eventually and walk away with a bad taste in their mouth. They also end up looking at the Internet as one big scam.

    Then there is a third type of person, and hopefully you fall into this category. They see the wonderful potential of the Internet and online business, but also realize that the same universal laws of business apply. They are willing to learn what works, invest time and money in their business, and be patient and persistent.

    I realized after awhile that you shouldn’t try to “make money” online. That’s too vague. You should start a legitimate business and treat it as a real one. And that’s what type 3 people do.

    Don’t these people make the most sense? They also make the most dollars (Get the pun?! ;)

    Copyright 2005 Michael Murray

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