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Add You - Warning: Small Business Owners-Before You Advertise, Read This Simple Checklist
Free small business grant is a viable option, where financing of your business expansion presents a problem, especially when running a company or an organization that offers some important benefits to the society at large. What exactly do you have to loose if you lodge an application for a free small business grant? Nothing, but gain some free money. But in case you actually obtain one of the grants for starting a small business, you can consider your
21. Have you communicated with your staff so that they know when, why and how the advertisement is being published?
22. Have you trained your staff so that they know how to handle incoming calls, e-mails and shoppers when they contact/visit your business?
23. Have you communicated with your staff on how they are to record the results of the advertisement so you can track whether it’s profitable or not?
The above 23 points are pretty comprehensive, and will help you make your advertisements comply with sound direct response advertising principles
All selling starts with self-promotion. Before anyone will give you money, they have to know something about you. They need to feel comfortable with you and to trust you. This means that they have to get used to seeing your name and your story.When you're starting out with a new small business, you may feel uneasy about self-promotion. After all, bragging is wrong, right?If this is you, that's fine. You can become a superb self-promoter
These 23 advertising ‘rules’ are based on direct response advertising principles from books like ‘Tested Advertising Methods’ by John Caples and ‘Scientific Advertising’ by Claude Hopkins.
1. Have you clearly researched and defined your ideal target market?
2. Have you written your advertisement directed solely to your ‘ideal target market’?
3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?
4. Have you calculated how many sales you need to make to make a profit on this advertisement?
5. Have you considered any other ways that you can reach your target market that may be more cost effective for you?
6. Have you made an offer that’s easy for your reader to understand, and irrisistable for them to refuse?
7. Does your headline ‘sing out’ your ‘ideal target market’ so that they know, that your advertisement is written especially for them?
8. Does your headline ‘grab’ your ideal target market’s attention and excite them?
9. Does your headline offer or describe to your target market a major benefit that’s important to them?
10. Have you written your advertisement so that your headline is approximately 5 sizes larger than the body copy font size?
11. Does the body copy of your advertisement naturally continue on from what the headline suggests/says?
12. Through out the body copy, have you continued on with the benefits suggested in your headline, and described more benefits to your target market of using/owning your product/service?
13. Have you focused your writing on what your product/service will do for your target market, rather than just mentioning how good your business is?
14. Have you used ‘sub-headings’ above some paragraphs to allow ‘skim readers’ to get the main thrust of your advertisement, just by reading the sub-headings?
15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarantee and/or using testimonials?
18. Have you used specifics like 5, 7 and 11 in your copy, rather than using generalizations like large, limited or top quality?
19. Have specifically asked your ideal target market to call, buy, or in some way take action to contact you in a hurry?
20. Have you included your contact details on your advertisement so it’s clear and easy for readers to contact you, or take action effortlessly?
21. Have you communicated with your staff so that they know when, why and how the advertisement is being published?
22. Have you trained your staff so that they know how to handle incoming calls, e-mails and shoppers when they contact/visit your business?
23. Have you communicated with your staff on how they are to record the results of the advertisement so you can track whether it’s profitable or not?
The above 23 points are pretty comprehensive, and will help you make your advertisements comply with sound direct response advertising principles.
The onslaught of people who have recently started their own businesses attests to one thing: people like to be their own boss. This way, if they dislike the person they work for, they can actually do something about it. But, for the rest of us, those of us who are not entrepreneurs or trailblazers of a company, a boss just comes with the territory: having a boss in an office is as essential as having a cubicle.Some bosses are fun, they go to ha
5. Have you considered any other ways that you can reach your target market that may be more cost effective for you?
6. Have you made an offer that’s easy for your reader to understand, and irrisistable for them to refuse?
7. Does your headline ‘sing out’ your ‘ideal target market’ so that they know, that your advertisement is written especially for them?
8. Does your headline ‘grab’ your ideal target market’s attention and excite them?
9. Does your headline offer or describe to your target market a major benefit that’s important to them?
10. Have you written your advertisement so that your headline is approximately 5 sizes larger than the body copy font size?
11. Does the body copy of your advertisement naturally continue on from what the headline suggests/says?
12. Through out the body copy, have you continued on with the benefits suggested in your headline, and described more benefits to your target market of using/owning your product/service?
13. Have you focused your writing on what your product/service will do for your target market, rather than just mentioning how good your business is?
14. Have you used ‘sub-headings’ above some paragraphs to allow ‘skim readers’ to get the main thrust of your advertisement, just by reading the sub-headings?
15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarantee and/or using testimonials?
18. Have you used specifics like 5, 7 and 11 in your copy, rather than using generalizations like large, limited or top quality?
19. Have specifically asked your ideal target market to call, buy, or in some way take action to contact you in a hurry?
20. Have you included your contact details on your advertisement so it’s clear and easy for readers to contact you, or take action effortlessly?
21. Have you communicated with your staff so that they know when, why and how the advertisement is being published?
22. Have you trained your staff so that they know how to handle incoming calls, e-mails and shoppers when they contact/visit your business?
23. Have you communicated with your staff on how they are to record the results of the advertisement so you can track whether it’s profitable or not?
The above 23 points are pretty comprehensive, and will help you make your advertisements comply with sound direct response advertising principles
Have you ever thought that your unconventional way of viewing the workplace tends to create cold sweat down the back of your boss? That is if he is a bureaucrat - a custodian of the status quo! It’s not really old fashioned shoes or light green krimpilene trousers that make your boss’s management style so outdated. It is his closed mindset, which passionately resists change and obsessively treasures policies and procedures. This is fertile breeding gr
11. Does the body copy of your advertisement naturally continue on from what the headline suggests/says?
12. Through out the body copy, have you continued on with the benefits suggested in your headline, and described more benefits to your target market of using/owning your product/service?
13. Have you focused your writing on what your product/service will do for your target market, rather than just mentioning how good your business is?
14. Have you used ‘sub-headings’ above some paragraphs to allow ‘skim readers’ to get the main thrust of your advertisement, just by reading the sub-headings?
15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarantee and/or using testimonials?
18. Have you used specifics like 5, 7 and 11 in your copy, rather than using generalizations like large, limited or top quality?
19. Have specifically asked your ideal target market to call, buy, or in some way take action to contact you in a hurry?
20. Have you included your contact details on your advertisement so it’s clear and easy for readers to contact you, or take action effortlessly?
21. Have you communicated with your staff so that they know when, why and how the advertisement is being published?
22. Have you trained your staff so that they know how to handle incoming calls, e-mails and shoppers when they contact/visit your business?
23. Have you communicated with your staff on how they are to record the results of the advertisement so you can track whether it’s profitable or not?
The above 23 points are pretty comprehensive, and will help you make your advertisements comply with sound direct response advertising principles
Like any business, a home business needs to be nurtured in order for it to be successful. You can't just sit back and hope that it is going to take care of itself, and that the single action of having a website and submitting it to search engines to allow potential customers to find it is going to do the trick.No matter what you may have been told, there is no business that is going to make money for you without you having to do some work to ma
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarantee and/or using testimonials?
18. Have you used specifics like 5, 7 and 11 in your copy, rather than using generalizations like large, limited or top quality?
19. Have specifically asked your ideal target market to call, buy, or in some way take action to contact you in a hurry?
20. Have you included your contact details on your advertisement so it’s clear and easy for readers to contact you, or take action effortlessly?
21. Have you communicated with your staff so that they know when, why and how the advertisement is being published?
22. Have you trained your staff so that they know how to handle incoming calls, e-mails and shoppers when they contact/visit your business?
23. Have you communicated with your staff on how they are to record the results of the advertisement so you can track whether it’s profitable or not?
The above 23 points are pretty comprehensive, and will help you make your advertisements comply with sound direct response advertising principles
Printed promotional pens are a first class way to advertise your corporate business, a time tested way of targeting an audience to promote your business with a sales boost in mind and an excellent method of putting your message in the hands of people who can place orders with your company.Your customers will always find printed promotional pens handy and will greatly appreciate their easy to read printed advertisements for their usefulness. Ded
21. Have you communicated with your staff so that they know when, why and how the advertisement is being published?
22. Have you trained your staff so that they know how to handle incoming calls, e-mails and shoppers when they contact/visit your business?
23. Have you communicated with your staff on how they are to record the results of the advertisement so you can track whether it’s profitable or not?
The above 23 points are pretty comprehensive, and will help you make your advertisements comply with sound direct response advertising principles.
By following them, you can ensure you’ll be closer to creating profitable advertisements for your small business growth.
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