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Add You - How to Do a Simple SPLIT TEST and Improve Your Marketing, Guaranteed
The higher you go, the cooler it becomes. Really? Let us begin from first principles. This is a maxim we learnt in geography about the weather. Having come a long way in our professions and careers, can we really say it has been cooler over the years as we ascended the corporate ladder? Even at that,, how can we sensibly apply the Higher You Go principle in the way we work, and the way we live?Has it certainly been cooler for you over the years as you climbed higher? The
Another example: One test I did during a product launch revealed that a simple change in the *design* of the sales page resulted in 25% more sales! So you can be sure I used that design going forward.
You don't have to use split testing only for sales. Wouldn't it be great to know which pages on your website get more opt-ins? QueenCart.com can also tell you how many people opt-in for your ezine while they're there.
See how fun and interesting this can be? : ) Using simple tests like th
Identifying Six Sigma roadblocks and bottlenecks is essential for eliminating them for effective deployment and to reap the benefits of applying advanced versions of Six Sigma for higher productivity. Of late, Six Sigma professionals are increasingly identifying bottlenecks. The dawning of the reality that the voice of the customer is a ‘moving target’ has posed challenges in the face of growing competition. But this is not to say that there are no bottlenecks on the implementat
How would you like to know which headlines better get people's attention? Or what price point is more appealing to your target market?
The good news is it's very EASY to find out, with something called a SPLIT TEST.
In the past, setting up a split test practically required an advanced programming degree. But now, all you need to do a split test is a website, something to sell, and a good shopping cart system that will do the test for you. (I use, swear by, and recommend QueenCart.com.)
Here's what to do:
1. Create the web sales page for your product. Make sure it's FINAL and everything is in place. (For step-by-step instructions on writing a web page that SELLS, see my quick-start guide.)
2. Create a duplicate sales page, but give it a different URL. For example, your first sales page could be www.mywebsite.com/salespageA.htm and your second sales page could be www.mywebsite.com/salespageB.htm. This is more for YOU to easily keep track and tell the difference between the two pages.
3. Change ONE variable on sales page B. The important thing here is to only change ONE thing.
A few things you can test:
* a different headline
* a different price
* a different photo
* a different bonus.
4. Set up your split test. The fastest and easiest way to do this is using the "Ad Tracker" feature in QueenCart.com. It takes less than 5 minutes to set up!
All you need to do is enter both URLs. The system will then give you a tracking link. You'll use THIS link in your emails you send to your list. When your readers click on the link, the system will automatically alternate each visitor, sending visitor 1 to page A, visitor 2 to page B, visitor 3 to page A, visitor 4 to page B, and so on. And if a person returns to the link, she will be directed to the same page she saw. (Neat, yes?)
5. Interpret your results.
When you log into QueenCart.com to view your test results, it will not only tell you how many sales came from each page, but the percentage difference in sales.
The information you can learn from a simple split test can be INVALUABLE to growing your business! For example, I instructed one of my clients to test her new program at two price points: $87 and $97. She made 20 sales at $87 but NONE at $97. That means that $87 is a price ceiling for that group on this particular topic. (If she had made equal sales at both price points, I would have instructed her to make it $97 from now on, and to keep raising the price via testing until it hits a ceiling.)
Another example: One test I did during a product launch revealed that a simple change in the *design* of the sales page resulted in 25% more sales! So you can be sure I used that design going forward.
You don't have to use split testing only for sales. Wouldn't it be great to know which pages on your website get more opt-ins? QueenCart.com can also tell you how many people opt-in for your ezine while they're there.
See how fun and interesting this can be? : ) Using simple tests like thi
You already know that ad unit placed above the fold tend to get the most clicks. Besides this, if the page not be optimized for certain keywords, you can’t says which ads going to show up. So this can be the ads killer on your blog.One of the most important things I have learned was been to change my content in some different keywords. Getting ads ranked for certain keywords is one of the best ways to focus your ads or you could just be throwing your ad dollars down the d
Here's what to do:
1. Create the web sales page for your product. Make sure it's FINAL and everything is in place. (For step-by-step instructions on writing a web page that SELLS, see my quick-start guide.)
2. Create a duplicate sales page, but give it a different URL. For example, your first sales page could be www.mywebsite.com/salespageA.htm and your second sales page could be www.mywebsite.com/salespageB.htm. This is more for YOU to easily keep track and tell the difference between the two pages.
3. Change ONE variable on sales page B. The important thing here is to only change ONE thing.
A few things you can test:
* a different headline
* a different price
* a different photo
* a different bonus.
4. Set up your split test. The fastest and easiest way to do this is using the "Ad Tracker" feature in QueenCart.com. It takes less than 5 minutes to set up!
All you need to do is enter both URLs. The system will then give you a tracking link. You'll use THIS link in your emails you send to your list. When your readers click on the link, the system will automatically alternate each visitor, sending visitor 1 to page A, visitor 2 to page B, visitor 3 to page A, visitor 4 to page B, and so on. And if a person returns to the link, she will be directed to the same page she saw. (Neat, yes?)
5. Interpret your results.
When you log into QueenCart.com to view your test results, it will not only tell you how many sales came from each page, but the percentage difference in sales.
The information you can learn from a simple split test can be INVALUABLE to growing your business! For example, I instructed one of my clients to test her new program at two price points: $87 and $97. She made 20 sales at $87 but NONE at $97. That means that $87 is a price ceiling for that group on this particular topic. (If she had made equal sales at both price points, I would have instructed her to make it $97 from now on, and to keep raising the price via testing until it hits a ceiling.)
Another example: One test I did during a product launch revealed that a simple change in the *design* of the sales page resulted in 25% more sales! So you can be sure I used that design going forward.
You don't have to use split testing only for sales. Wouldn't it be great to know which pages on your website get more opt-ins? QueenCart.com can also tell you how many people opt-in for your ezine while they're there.
See how fun and interesting this can be? : ) Using simple tests like th
Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!One common misconception about having a mailing list of your own is that it has to be very large before you can make any money with it.Nothing could be further from the truth!Your list members could almost be regarded as a friend, this may sound hard to believe, and it probably is to a degree, as you can't get to kn
A few things you can test:
* a different headline
* a different price
* a different photo
* a different bonus.
4. Set up your split test. The fastest and easiest way to do this is using the "Ad Tracker" feature in QueenCart.com. It takes less than 5 minutes to set up!
All you need to do is enter both URLs. The system will then give you a tracking link. You'll use THIS link in your emails you send to your list. When your readers click on the link, the system will automatically alternate each visitor, sending visitor 1 to page A, visitor 2 to page B, visitor 3 to page A, visitor 4 to page B, and so on. And if a person returns to the link, she will be directed to the same page she saw. (Neat, yes?)
5. Interpret your results.
When you log into QueenCart.com to view your test results, it will not only tell you how many sales came from each page, but the percentage difference in sales.
The information you can learn from a simple split test can be INVALUABLE to growing your business! For example, I instructed one of my clients to test her new program at two price points: $87 and $97. She made 20 sales at $87 but NONE at $97. That means that $87 is a price ceiling for that group on this particular topic. (If she had made equal sales at both price points, I would have instructed her to make it $97 from now on, and to keep raising the price via testing until it hits a ceiling.)
Another example: One test I did during a product launch revealed that a simple change in the *design* of the sales page resulted in 25% more sales! So you can be sure I used that design going forward.
You don't have to use split testing only for sales. Wouldn't it be great to know which pages on your website get more opt-ins? QueenCart.com can also tell you how many people opt-in for your ezine while they're there.
See how fun and interesting this can be? : ) Using simple tests like th
Mary had "attitude". Her manner was rude and uncooperative and her colleagues complained, but she was efficient. Her supervisor believed he was stuck with a problem that couldn't be solved. He reasoned that in any office there was always someone that didn't get on with the rest of the staff, and as long as Mary was doing her job, he couldn't do much about it. Wrong.Behavioral problems in the workplace can and should be addressed quickly and effectively for the sake of cl
5. Interpret your results.
When you log into QueenCart.com to view your test results, it will not only tell you how many sales came from each page, but the percentage difference in sales.
The information you can learn from a simple split test can be INVALUABLE to growing your business! For example, I instructed one of my clients to test her new program at two price points: $87 and $97. She made 20 sales at $87 but NONE at $97. That means that $87 is a price ceiling for that group on this particular topic. (If she had made equal sales at both price points, I would have instructed her to make it $97 from now on, and to keep raising the price via testing until it hits a ceiling.)
Another example: One test I did during a product launch revealed that a simple change in the *design* of the sales page resulted in 25% more sales! So you can be sure I used that design going forward.
You don't have to use split testing only for sales. Wouldn't it be great to know which pages on your website get more opt-ins? QueenCart.com can also tell you how many people opt-in for your ezine while they're there.
See how fun and interesting this can be? : ) Using simple tests like th
Agility in business is defined as the maneuverability, energy and flexibility that it takes to adapt to a particular environment. Speed is defined as the time that it takes to decide and to act, in relation to opportunities and/or threats that a business faces. In small business, there are seven critical factors in achieving agility and speed.The ability to gather and disseminate relevant information is critical for effective, timely decision making. Agility and speed
Another example: One test I did during a product launch revealed that a simple change in the *design* of the sales page resulted in 25% more sales! So you can be sure I used that design going forward.
You don't have to use split testing only for sales. Wouldn't it be great to know which pages on your website get more opt-ins? QueenCart.com can also tell you how many people opt-in for your ezine while they're there.
See how fun and interesting this can be? : ) Using simple tests like this GUARANTEES that you are ALWAYS improving your results.
Now, every time I release ANY new product or program, I always use it as an opportunity to continually improve my marketing. And you should too! (QueenCart.com even has a FREE 30-day trial for you to test this out.)
© 2005 Alexandria K. Brown
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