Add You - Internet and Businesses Online

Business Coaching #2 - Work-Life Balance & Fulfilled Living
The first time I heard about the term work-life balance I was surprised that anybody even thought of balancing the two. Wasn’t that like counting apples and oranges? Still, the idea was quite exciting and I thought I’d explore it a bit more:I thought long and hard about what kind of working hours I wanted to have, what kind of office, how many people. By means of visualization all of that became a clear image that I was drawn to. I could see myself in a setting being fulfilled and happy with the way I lived and worked. Interestingly enough my enjoyment of the visions lasted only until the moment I realized that all my dreams and visions had come true! There is a Chinese curse: May you reach all your goals – that is exactly how I felt: empty and cursed - dreamless. So I pondered what I could do differently.First of all I learned that constant striving for new actions creates

few minutes and use a couple of research tools that will help you understand Niche marketing a little better.

Two very useful tools are http://inventory.overture.com/d/searchinventory/suggestion/ and https://adwords.google.com/select/main?cmd=KeywordSandbox. These tools are really made for paid search engine campaigns, but they will give you an idea of the best keywords and phrases that make for a good niche market.

http://www.goodkeywords.com/ - You could also try a freeware Good KeyWords, which can be downloaded by clicking the link, to choose targeted keywords.

http://our.affiliatetracking.net/wordtracker/a/14875 - I recommend WordTracker's database of terms that are actually used on the major search engines and is the most complete and dependable keyword phrases suggestion tool. WordTracker draws their information from most of the major search engines.

Let's take a look at the Overture Suggestion Tool and see how many requests there are

Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first start your business, inform your local newspaper by using a press release that you are starting a new business. Almost all newspapers have a section which announces new businesses. So check out that section, call the newspaper and ask who you would send your release to and in what format they want the information. When your business is doing something special for the community be sure to inform the media. Newspapers and radio stations love to get local stories. Just be sure it is newsworthy, and don't overuse it. Always check to see who to send your information to and what format they need. Never blindly send out a release. Are there trade magazines in your business area? If so, do

I was out trying to help our local boat shop owner meet his quota for bass boat sales when I ran into my friend Ned the Newbie, well his real name is Gary but he is really interested in online marketing and has been learning a little more each time we meet. He also reminds of Ned from the Simpson's cartoon because he is so bubbly and eager to please.

So I stopped drooling long enough to say hello and to see how his Internet marketing strategies research was doing since we last met. As usual Ned was all excited about something and wouldn't let me get a word out before he was asking questions.

Ned is trying to learn so much about Internet marketing that he is getting himself confused and frustrated, but he is determined to earn a living from the Internet. He just needs to learn to slow down, take baby steps and maybe even relax a bit. But that wouldn't be Ned, would it.

The question on the tip of Ned's tongue was "What is Niche Marketing and can I make more money with it than I can with Internet marketing?"

This wasn't a question I was going to answer right there so I invited Ned back to my office where I would be able to show him examples plus I was a little distracted by the boats and I don't like being distracted from business and Ned was fine with that.

Ned was waiting for me when I arrived back home, and as usual before I could even say hello he was asking questions. Although his first question was to ask if I had purchased the bass boat I was drooling over.

Once we settled in I opened my browser, handed Ned my keyboard, along with a note pad and pen, then asked him to go to Google.com and search for: "what is niche marketing?", using the quotes in this case. After only 2 seconds Ned had the following definitions.

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Definitions of Niche Marketing on the Web (from Google.com):

Niche marketing is the process of finding small but potentially profitable market segments and designing custom-made products for them. Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.
en.wikipedia.org/wiki/Niche_marketing

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Ned's face was a little red as he admitted how easy it was to find that answer to what niche marketing is.

Learning how to use a search engine to find, or better yet, research market themes and topics is extremely important to any online business, so take the time to read the Advanced Serch Help for the search engines you use.

Because I am so fanatical about fishing let's look at fishing as the keyword for our market study.

Use Google.com to search for results on the keyword fishing. How many did you find? 100 million, okay I would say fishing might just be a little too general, so let's be more specific by looking up "bass fishing".

Be sure to use the quotation marks so that you are finding results that have 'bass fishing' as a phrase, rather that two words any where on the page. That can be important for contextual reasons.

That narrowed our search from 100 million to just 3 million. Okay, that is still a lot of pages out there competing for that phrase, but don't give up quite yet.

How about getting a localized a bit. Let's add our local area into the search criteria. This time use a plus sign before the quotes that hold New Brunswick. You search text should look like:

"bass fishing" +"New Brunswick"

Now you have narrowed your market down until you are only competing with 40,000 pages. That is a little more do-able at this point in your marketing experience. After you have your foot in the fishing market door for your niche and you have started earning an income, you can start moving into other niches within the general fishing market to generate more sources of income.

Let's take a few minutes and use a couple of research tools that will help you understand Niche marketing a little better.

http://www.goodkeywords.com/ - You could also try a freeware Good KeyWords, which can be downloaded by clicking the link, to choose targeted keywords.

Let's take a look at the Overture Suggestion Tool and see how many requests there are

Top 10 Affiliate Website Mistakes an Affiliate Manager Sees
With over 12,000 affiliates to manage in 5 separate merchants programs, I review countless affiliate applications and their corresponding websites.It isn’t a pretty picture. And that’s part of the problem.So I thought it appropriate to share the 10 most common mistakes I see affiliates make over and over each and every day.1. The affiliate’s website is poorly designed. A lot of times it’s just plain ugly. Ugly I can stand if it has a purpose. I started my Internet career doing web design and programming. I understand good website design, both for function and look. The affiliate site has to have at least one or the other to be effective, having both is the best. Without one or both of these factors, what are the chances for a visitor to be referred to my merchant’s site?2. The affiliate site has no affinity to the merchant site. If you have a website without an

make more money with it than I can with Internet marketing?"

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Definitions of Niche Marketing on the Web (from Google.com):

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Ned's face was a little red as he admitted how easy it was to find that answer to what niche marketing is.

Because I am so fanatical about fishing let's look at fishing as the keyword for our market study.

Be sure to use the quotation marks so that you are finding results that have 'bass fishing' as a phrase, rather that two words any where on the page. That can be important for contextual reasons.

That narrowed our search from 100 million to just 3 million. Okay, that is still a lot of pages out there competing for that phrase, but don't give up quite yet.

How about getting a localized a bit. Let's add our local area into the search criteria. This time use a plus sign before the quotes that hold New Brunswick. You search text should look like:

"bass fishing" +"New Brunswick"

Let's take a few minutes and use a couple of research tools that will help you understand Niche marketing a little better.

http://www.goodkeywords.com/ - You could also try a freeware Good KeyWords, which can be downloaded by clicking the link, to choose targeted keywords.

Let's take a look at the Overture Suggestion Tool and see how many requests there are

The Disintermediation of Content
Are content brokers - publishers, distributors, and record companies - a thing of the past?In one word: disintermediation.The gradual removal of layers of content brokering and intermediation - mainly in manufacturing marketing - is the continuation of a long term trend. Consider music for instance. Streaming audio on the internet ("soft radio"), or downloadable MP3 files may render the CD obsolete - but they were preceded by radio music broadcasts. But the novelty is that the Internet provides a venue for the marketing of niche products and reduces the barriers to entry previously imposed by the need to invest in costly "branding" campaigns and manufacturing and distribution activities.This trend is also likely to restore the balance between artists and the commercial exploiters of their products. The very definition of "artist" will expand to encompass all creative

potentially profitable market segments and designing custom-made products for them. Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.
en.wikipedia.org/wiki/Niche_marketing

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Ned's face was a little red as he admitted how easy it was to find that answer to what niche marketing is.

Because I am so fanatical about fishing let's look at fishing as the keyword for our market study.

Be sure to use the quotation marks so that you are finding results that have 'bass fishing' as a phrase, rather that two words any where on the page. That can be important for contextual reasons.

That narrowed our search from 100 million to just 3 million. Okay, that is still a lot of pages out there competing for that phrase, but don't give up quite yet.

How about getting a localized a bit. Let's add our local area into the search criteria. This time use a plus sign before the quotes that hold New Brunswick. You search text should look like:

"bass fishing" +"New Brunswick"

Let's take a few minutes and use a couple of research tools that will help you understand Niche marketing a little better.

http://www.goodkeywords.com/ - You could also try a freeware Good KeyWords, which can be downloaded by clicking the link, to choose targeted keywords.

Let's take a look at the Overture Suggestion Tool and see how many requests there are

Evoke Favorable Responses - 9 Tips
People respond to certain qualities in others, and to positive statements. When you need to evoke a favorable response from anyone—family, colleague, business transaction or acquaintance these tips will set the stage for each step of the process.• People respond more favorably to a positive statement than to a negative one. Advertising has this concept well honed in their messages to consumers. “_____is the pause that refreshes.” The majority of those over 30 will remember this is a Coca Cola tag line. Remember this one—“Bet you can’t eat just one.” Right! Frito Lay.• People respond more favorably if you focus on the other’s needs/wants.• People will forget what you say, but not how you say it. Be aware of your tone of voice. A demanding, impatient, condescending, or whiney voice will be perceived as manipulative.• People respond more quickly to well-k

ation marks so that you are finding results that have 'bass fishing' as a phrase, rather that two words any where on the page. That can be important for contextual reasons.

That narrowed our search from 100 million to just 3 million. Okay, that is still a lot of pages out there competing for that phrase, but don't give up quite yet.

How about getting a localized a bit. Let's add our local area into the search criteria. This time use a plus sign before the quotes that hold New Brunswick. You search text should look like:

"bass fishing" +"New Brunswick"

Let's take a few minutes and use a couple of research tools that will help you understand Niche marketing a little better.

http://www.goodkeywords.com/ - You could also try a freeware Good KeyWords, which can be downloaded by clicking the link, to choose targeted keywords.

Let's take a look at the Overture Suggestion Tool and see how many requests there are

Get A Street Smart When You Run A Business In India
Business environment in India is a bit different from the business environment in many developed countries; India has a boutique business environment. More specifically, procedures to get various administrative tasks done aren’t exactly straightforward. They are arbitrary and a lot of human communication can get involved; bribing is one of examples. Understanding the environment itself takes time, and actually maneuvering in the environment is quite difficult. It’s unlikely that those from foreign countries can smoothly get administrative tasks done. Furthermore, while I’d risk saying that most Indian people are honest and hardworking, it is easy for foreigners to get tricked by some bad apples; they might not be scammed and have a lot of money stolen, but they can easily overpay for various services. For this reason, it is advisable that you hire a reliable street smart to assist y

few minutes and use a couple of research tools that will help you understand Niche marketing a little better.

http://www.goodkeywords.com/ - You could also try a freeware Good KeyWords, which can be downloaded by clicking the link, to choose targeted keywords.

Let's take a look at the Overture Suggestion Tool and see how many requests there are for these phrases. It is kind of important to have enough people that want what you have in order for you to earn a living from your online business.

Start with the keyword 'fishing' just like we did when we were using Google.com.

Overture says 280,000 searches were made for this phrase over the past three months. Cool, you could make lots of money there, all you have to do is sail past all those millions of other pages out there trying to compete with this term. So let's look at the list and see what we can gleen from it.

280730 fishing 34156 fishing trip alaska 22113 fishing lure

113665 fly fishing 32640 fishing trip 21853 fishing gear

108583 archery fishing hunting 31267 fly fishing vacation

19789 alaska fishing 45136 fishing boat 30419 bass fishing

16141 cat fishing 45011 fishing vacation 28874 fishing rods

15814 fishing report 38952 canada fishing 28684 deep sea fishing

14538 trout fishing 37699 alaska salmon fishing

25332 fishing tackle 13961 lake fishing

If we use the same tool and search for 'bass fishing' instead of 'fishing' we will get a tighter market and one that would be a little easier to break into, although 'bass fishing' is still a huge market.

30419 bass fishing 1135 bass fishing striped 700 bass fishing trip

5069 bass fishing home page 911 bass fishing mexico 639 bass fall fishing

2181 bass fishing tip 903 bass fishing smallmouth 592 bass fishing tackle

1839 bass fishing lure 834 bass fishing fly 538 bass fishing free game

1727 bass fishing report 828 bass boat fishing 516 bass fishing pro

1620 bass fishing peacock 816 bass fishing game 468 bass fishing picture

1584 bass fishing florida 762 bass fishing tournament 459 bass fishing technique

Now if you were to use this same tool and specify a location also you would have narrowed your market into an even tighter Niche market. Think about it this way. If you decided to get into Internet marketing and you tried to marketing to everyone you would be so general that you would most likely reach no one, but...

... if you break that 'far too general' market of fishing into smaller groups you can be far more focused on your niche market target group and will stand a much better chance of succeeding.

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Learn why Affiliate programs are an excellent way to generate residual income for your site here.

When the so-called outsourcing revolution began some ten years ago, nations like India were prime targets for companies and other enterprises that were attempting to reduce the costs of certain functions that previously were undertaken in house. In this regard, a significant number of business enterprises and other organizations turned to India-based enterprises as outsourcing providers.

Small business and sales people are often the last people to spend money improving their skills. But usually they are the ones that most need it and most benefit from it. Here we look at the best ways to make self improvement pay its way.

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