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Add You - Discover What is 10 Times More Powerful Than a Good Headline
It is estimated that by the year 2015, the majority of people in the United States will do most of their shopping online. While still in its infancy, the growing trend of online shopping still has a few quirks that you should be aware of. Find out the reason why online shopping is becoming more and more popular not just in the United States, but around the world.The most obvious reason for online shopping’s increase in popularity is its convenience. There is no longer the need to drive from store to store and to spend hours of shopping and waiting in line. This is especially beneficial near the holiday season.The other main draw of online shopping is its variety of different stores. This then leads to lower prices. Without even picki
The "How to..." formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: "How to Win Friends and Influence People".
2. Use benefits not features: You have certainly heard about this before. And yes, it also applies
One of the coolest jobs is to become a designer of consumer products and there is good pay in it. Think of the people who designed the Norelco Razors or the Automatic Tooth Brush or the iPod. Very fun stuff no doubt and all those we have interviewed love their jobs and liken it to designing futuristic cars for GM, Ford, Ferrari or Jaguar.Even former aerospace workers, NASA scientists and race car designers have in fact enjoyed their careers so much that they become designers of a different type after retirement. What do all these people really consider when deciding what types of careers they can make their second claim to fame in? Believe it or not they choose toys. Why you ask? Well because they can put their full creativity into it without har
Most e-books and reports on headline generation are incomplete and rehashed information. Many of them are nothing more than a pile of out-dated theories that get no results. In a nutshell, they tell you to apply one formula and get a miraculous money-making headline! They all miss what a headline really is.
Here is why...
Basically, a headline is a sentence that attracts reader's attention. Right?
But everyone uses headlines and no one really stands out of the crowd though. That's why you need a 'good' headline. So you apply one of those 'miraculous formulas' and you come up with a good headline. In that case, you can force prospects to ignore your competitors' headlines and read yours! Great.
But as you can see. People are smart. Most of marketers use those formulas just as you do now. Just when you thought you would made a start, you are back where you begin.
You definitely need something that beats any good headline out there. You need a 'proven' headline!
I won't waste your time here. So, I will get to the point and tell you about my "make or break" secret to choosing effective titles. I have discovered this technique through my 4 years of writing on the web. Here it is:
Headlines which shift your focus, will also do the same with your customers -Period.
And here is exactly how I apply it to my copywriting...
First, I brainstorm a series of simple lines using the obvious mechanical components like:
1. Use one of these formulas (but not necessary!):
The "How to..." formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: "How to Win Friends and Influence People".
2. Use benefits not features: You have certainly heard about this before. And yes, it also applies t
What is strategic leadership and why do I need it?Strategic leadership is a self-explanatory term, and even when separated, still provides a meaningful definition. A definition of strategic leadership can be summed up as the “ability to anticipate, prepare, and get positioned for the future.”In my experience, I have been able to pinpoint specific examples of colleagues who have exemplified strategic leadership in their professions. I’d like to share some examples of how strategic leadership is essential to a work environment.A small company had been acquired by a larger firm. With this, the current leader had been let go and a new leader was appointed to take charge.Anticipate and Prepare-Being acquire
Here is why...
Basically, a headline is a sentence that attracts reader's attention. Right?
But everyone uses headlines and no one really stands out of the crowd though. That's why you need a 'good' headline. So you apply one of those 'miraculous formulas' and you come up with a good headline. In that case, you can force prospects to ignore your competitors' headlines and read yours! Great.
But as you can see. People are smart. Most of marketers use those formulas just as you do now. Just when you thought you would made a start, you are back where you begin.
You definitely need something that beats any good headline out there. You need a 'proven' headline!
I won't waste your time here. So, I will get to the point and tell you about my "make or break" secret to choosing effective titles. I have discovered this technique through my 4 years of writing on the web. Here it is:
Headlines which shift your focus, will also do the same with your customers -Period.
And here is exactly how I apply it to my copywriting...
First, I brainstorm a series of simple lines using the obvious mechanical components like:
1. Use one of these formulas (but not necessary!):
The "How to..." formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: "How to Win Friends and Influence People".
2. Use benefits not features: You have certainly heard about this before. And yes, it also applies
Warren Buffet says that insurance is a commodity and price is the main factor in the market place. It seems that nowadays, lowest price wins, regardless of the other factors. More and more people are turning to direct writers because they believe that 15 minutes and a catchy commercial with a dancing lizard can save them some money. Forget the relationship, forget being able to actually see your insurance agent and forget you if you are $0.01 higher than the "other" guy.So how do we as insurance agents take a stand and be able take back some of our customers? How do we improve our close ratio? How do we change our customers’ attitudes about price to the point that leaving you for a few dollars will never cross their mind? I can answer that questi
But as you can see. People are smart. Most of marketers use those formulas just as you do now. Just when you thought you would made a start, you are back where you begin.
You definitely need something that beats any good headline out there. You need a 'proven' headline!
I won't waste your time here. So, I will get to the point and tell you about my "make or break" secret to choosing effective titles. I have discovered this technique through my 4 years of writing on the web. Here it is:
Headlines which shift your focus, will also do the same with your customers -Period.
And here is exactly how I apply it to my copywriting...
First, I brainstorm a series of simple lines using the obvious mechanical components like:
1. Use one of these formulas (but not necessary!):
The "How to..." formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: "How to Win Friends and Influence People".
2. Use benefits not features: You have certainly heard about this before. And yes, it also applies
The following 52 behaviors when mastered as a part of your personal and career development will guarantee increased sales. Each of the 52 topics are critical to your continued sales success. However, if you master some of the techniques, they will ensure success in some of the others. For example, if you improve your question and probing skills that will go a long way in ensuring a better closing ratio. If you develop a system or strategy for maintaining control of the sales process that can ensure that you improve your preparation. Improve your control over your attitudes and that will ensure your enthusiasm and positive life outlook.At first glance you might feel that there is just too much here to work on at the same time. I agree. That
Headlines which shift your focus, will also do the same with your customers -Period.
And here is exactly how I apply it to my copywriting...
First, I brainstorm a series of simple lines using the obvious mechanical components like:
1. Use one of these formulas (but not necessary!):
The "How to..." formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: "How to Win Friends and Influence People".
2. Use benefits not features: You have certainly heard about this before. And yes, it also applies
Internet Business and Businesses Online – How I Use Article Marketing To Build My BusinessI will tell you upfront that I operate a niche web site in the internet marketing arena. Because I use a niched approach, I believe my tactics would work well in just about any niche market where there is some widespread interest.I think it is personally interesting that so many people think that the internet marketing niches are burnt out, that there are too many people in them. I have seen some things in the last few months that lead me to believe that is not that case.So how do I use article marketing to build my online business?1) I write articles that are geared to buyers of my web site niche. You see, I couldn’t care less how m
The "How to..." formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: "How to Win Friends and Influence People".
2. Use benefits not features: You have certainly heard about this before. And yes, it also applies to headlines. For example: Headline #1: "How to Send Your Article to Hundreds of Editors" Headline #2: "How to Get Your Article Published by Dozens of Editors"
Personally, I prefer the second headline because it is much more interesting. Don't you think?
3. Use power words into your headline: A power word can really entice people to action. I maintain a list of power words I use from time to time. Here are a few:
Automatic, Bonus, Easy, Exclusive, Free, Guarantee, New...
The important thing is place one or two of these power words so that the headline becomes stronger. Don't get me wrong, I didn't say you stuff the title with these words! Use them only if they do really apply to your ad copy.
Well, try to compile a list of three up to five 'raw' headlines from what you have learned so far. But wait, do not publish them; not yet. Before that, you need to select the most appealing title. The one that will drive most visitors attention. How can you do that?
Simple. Just read all your headlines out loud and 'zero-in' the one that makes you take action... The one that leaves you wanting more.
I call this, the proven headline.
In fact, this is the title that can almost guarantee that readers will notice it. How do I know that?
Very simple. I believe that your qualified audience will always be attracted by the same things you are interested in. If one sentence can have such an effect on you, it will do the same on your targeted audience. It is as simple as that. And it works!
Don't worry if you cannot seem to come up with the p
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