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  • Add You - Internet Marketing Tools: Part Six HTML Basics

    Got Blog?
    In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice. The end results of my findings was “Blog” was a new term and not highly recognized. That was then, a half million blog users ago.Blogs have become and I do believe will continue into their plight of greatness for sometime, until a new technology slides into place. For the time being, blogs are a great way to define who you are to your visitors and provide dynamic content that the search engines go nuts over.Clogged email boxes and spam eaters have taken a dramatic effect on the once powerful email marketing tool. As email marketing loses its effect, marketers and small businesses are seeking ways to fulfill this lost art of
    TITLE >Your Page Title< /TITLE > < /HEAD > < BODY > This area will contain everything that will be visible through a web browser such as text and graphics. < /BODY > < /HTML >

    < HTML >- Begins your HTML document

    < HEAD > - Contains information about the page such as, the TITLE, META tags for proper Search Engine indexing, STYLE tags, which determine the page layout and JavaScript coding for special effects.

    < TITLE > - The TITLE of your page. This will be visible in the title bar of your visitors' browser.

    Note: Make sure you include your most relevant keyword phrase within your "title" for Search Engine indexing. A keyword phrase is two or more words that best describe your website. For example, if your website focuses on "grooming dogs" then your best

    Which Part Of 'Close' Don't You Understand?
    How much time and effort does it take to locate a prospect, get past the secretary barrier, catch the guy at his desk, arrange an appointment, travel to see him / her, fact-find, draw up a proposal, present it, deal with objections. . . ?A week, a month, a year?Whichever, it's a lot. And if you don't close the sale, what do you get out of it apart from a deep desire to drink all the beer on the planet and throw the telly off the balcony?Let's face it, the ability to close is right up there in importance with having your own reserved parking spot and an eye-candy personal assistant, who's single.Here are the top 5 factors for powerful closing:1) Make sure that there is nothing you have to apologize for to the client. (Don't turn up late, do what y
    If you're doing business on the Internet, learning some basic web design skills is an absolute must. Not only will you have the ability to create your own web pages, but you'll also save yourself a great deal of money.

    Selecting an HTML Editor

    Although there are many HTML editors available on the Internet, the best editor I've found is "Coffee Cup." This powerful editor is great for newbies and experienced webmasters alike. You can download a fully functional shareware version here: http://www.coffeecup.com

    Web pages are created with special codes known as HTML (Hypertext Markup Language). These codes, also referred to as tags, are enclosed by the lesser than (<) and greater than (>) brackets and may be written in capital or lower case letters.

    The opening bracket is followed by an element, which is a browser command, and ends with the closing bracket.

    Example:

    < font >

    An element may also be followed by attributes, which are words describing the properties of the element, and further instruct the browser.

    Example:

    < font size="2" >

    Attributes are only contained in the opening tags to the right of the element and are separated by a space and followed by an equal (=) sign. The value follows the equal sign and is enclosed in quotes.

    Basic Document Structure

    Below, is a very basic HTML document structure. It contains the opening HTML tag, the TITLE tag enclosed between the opening and closing HEAD tags, the opening and closing BODY tags and the closing HTML tag. All of your text, graphics and any additional HTML codes will be placed between the < BODY > and < /BODY > tags.

    < HTML > < HEAD > < TITLE >Your Web Page Title< /TITLE > < /HEAD > < BODY >

    < /BODY > < /HTML >

    Each HTML tag above contains an opening tag and a closing tag. The opening tag is written with the command enclosed with brackets.

    Example:

    < HTML >

    The closing tag contains a forward slash followed by the command enclosed with brackets.

    Example:

    < /HTML >

    The opening tag is telling the browser to begin the specified action and the closing tag is telling the browser to end the action.

    The proper way to write HTML is to place your closing tags in sequence with your opening tags.

    Example:

    < B >< I >Example of the proper sequence of writing HTML< /I >< /B >

    Notice that the closing tags are in sequence with the opening tags.

    When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more examples.

    This is an example of a properly written code: < B >< I >Example< /I >< /B >

    This is an example of an improperly written code: < B >< I >Example< /B >< /I >

    Creating a Basic Document

    Begin writing your HTML by creating your document's basic layout -- beginning with < HTML > and ending with < /HTML >:

    < HTML > < HEAD > < META NAME="Description" CONTENT="Description of your web page" > < META NAME="KEYWORDS" CONTENT="Keywords that best describe your web page separated with a comma." > < TITLE >Your Page Title< /TITLE > < /HEAD > < BODY > This area will contain everything that will be visible through a web browser such as text and graphics. < /BODY > < /HTML >

    < HTML >- Begins your HTML document

    < HEAD > - Contains information about the page such as, the TITLE, META tags for proper Search Engine indexing, STYLE tags, which determine the page layout and JavaScript coding for special effects.

    < TITLE > - The TITLE of your page. This will be visible in the title bar of your visitors' browser.

    Note: Make sure you include your most relevant keyword phrase within your "title" for Search Engine indexing. A keyword phrase is two or more words that best describe your website. For example, if your website focuses on "grooming dogs" then your best

    Your Signature File Is An Ad Waiting To Happen
    If you're not familiar with signature files, here's a quick definition: Signature files are the few lines of contact information you should be putting at the bottom of each and every email you send. If you are not using signature files you are missing out on the perfect opportunity to promote your business.How many emails do you send a day? A week? A month? This can add up to many, many opportunities to get your marketing message out to a large audience for free!Your signature file makes it easy for anyone who comes into contact with one of your email messages to reach you or your website. Also if someone wants to add you to their contact management software your signature file makes it as easy as copy and paste.Your signature file will tell people what you do by
    ket is followed by an element, which is a browser command, and ends with the closing bracket.

    Example:

    < font >

    An element may also be followed by attributes, which are words describing the properties of the element, and further instruct the browser.

    Example:

    < font size="2" >

    Attributes are only contained in the opening tags to the right of the element and are separated by a space and followed by an equal (=) sign. The value follows the equal sign and is enclosed in quotes.

    Basic Document Structure

    Below, is a very basic HTML document structure. It contains the opening HTML tag, the TITLE tag enclosed between the opening and closing HEAD tags, the opening and closing BODY tags and the closing HTML tag. All of your text, graphics and any additional HTML codes will be placed between the < BODY > and < /BODY > tags.

    < HTML > < HEAD > < TITLE >Your Web Page Title< /TITLE > < /HEAD > < BODY >

    < /BODY > < /HTML >

    Each HTML tag above contains an opening tag and a closing tag. The opening tag is written with the command enclosed with brackets.

    Example:

    < HTML >

    The closing tag contains a forward slash followed by the command enclosed with brackets.

    Example:

    < /HTML >

    The opening tag is telling the browser to begin the specified action and the closing tag is telling the browser to end the action.

    The proper way to write HTML is to place your closing tags in sequence with your opening tags.

    Example:

    < B >< I >Example of the proper sequence of writing HTML< /I >< /B >

    Notice that the closing tags are in sequence with the opening tags.

    When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more examples.

    This is an example of a properly written code: < B >< I >Example< /I >< /B >

    This is an example of an improperly written code: < B >< I >Example< /B >< /I >

    Creating a Basic Document

    Begin writing your HTML by creating your document's basic layout -- beginning with < HTML > and ending with < /HTML >:

    < HTML > < HEAD > < META NAME="Description" CONTENT="Description of your web page" > < META NAME="KEYWORDS" CONTENT="Keywords that best describe your web page separated with a comma." > < TITLE >Your Page Title< /TITLE > < /HEAD > < BODY > This area will contain everything that will be visible through a web browser such as text and graphics. < /BODY > < /HTML >

    < HTML >- Begins your HTML document

    < HEAD > - Contains information about the page such as, the TITLE, META tags for proper Search Engine indexing, STYLE tags, which determine the page layout and JavaScript coding for special effects.

    < TITLE > - The TITLE of your page. This will be visible in the title bar of your visitors' browser.

    Note: Make sure you include your most relevant keyword phrase within your "title" for Search Engine indexing. A keyword phrase is two or more words that best describe your website. For example, if your website focuses on "grooming dogs" then your best

    Experiences of Management Coaching (Part 2)
    In our experience, we have found that there are several reasons managers fail to get employees to see and acknowledge that they have a problem.They assume. Many managers bypass the step of getting agreement because they assume that an employee views the problem in the same way that they do. However, that is often not the case, especially when the performance problem is a pattern of behavior rather than a single event. People generally do things that they perceive to be in their own best interest. So, employees who realize that a particular work behavior isn’t in their best interest are more likely to change.In a typical management coaching situation – especially one involving a behavior pattern – an employee is likely to perceive mostly positive reasons for continuing hi
    additional HTML codes will be placed between the < BODY > and < /BODY > tags.

    < HTML > < HEAD > < TITLE >Your Web Page Title< /TITLE > < /HEAD > < BODY >

    < /BODY > < /HTML >

    Each HTML tag above contains an opening tag and a closing tag. The opening tag is written with the command enclosed with brackets.

    Example:

    < HTML >

    The closing tag contains a forward slash followed by the command enclosed with brackets.

    Example:

    < /HTML >

    The opening tag is telling the browser to begin the specified action and the closing tag is telling the browser to end the action.

    The proper way to write HTML is to place your closing tags in sequence with your opening tags.

    Example:

    < B >< I >Example of the proper sequence of writing HTML< /I >< /B >

    Notice that the closing tags are in sequence with the opening tags.

    When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more examples.

    This is an example of a properly written code: < B >< I >Example< /I >< /B >

    This is an example of an improperly written code: < B >< I >Example< /B >< /I >

    Creating a Basic Document

    Begin writing your HTML by creating your document's basic layout -- beginning with < HTML > and ending with < /HTML >:

    < HTML > < HEAD > < META NAME="Description" CONTENT="Description of your web page" > < META NAME="KEYWORDS" CONTENT="Keywords that best describe your web page separated with a comma." > < TITLE >Your Page Title< /TITLE > < /HEAD > < BODY > This area will contain everything that will be visible through a web browser such as text and graphics. < /BODY > < /HTML >

    < HTML >- Begins your HTML document

    < HEAD > - Contains information about the page such as, the TITLE, META tags for proper Search Engine indexing, STYLE tags, which determine the page layout and JavaScript coding for special effects.

    < TITLE > - The TITLE of your page. This will be visible in the title bar of your visitors' browser.

    Note: Make sure you include your most relevant keyword phrase within your "title" for Search Engine indexing. A keyword phrase is two or more words that best describe your website. For example, if your website focuses on "grooming dogs" then your best

    3 Top Ways to Get Started With EMail Marketing
    Email marketing is proving one of the most effective ways of making money online. But to be able to make money with email marketing you need to be on the look out for constantly building on your opt-in email list. You would need to submit articles to some of the more popular article directories to direct the readers to your webpage. There they would have to give their name and email address to subscribe for some free report or newsletter.As the saying goes, content is the king on internet. So, if you want to make money with email marketing, you need to provide content to you readers. The content you provide must be relevant and useful to your readers. It should be able to create a bond of trust with your readers. Once that trust is formed, you can use that to make some recommen
    HTML< /I >< /B >

    Notice that the closing tags are in sequence with the opening tags.

    When you have several opening tags, the closing tags will begin with the last opening tag and end with the first. Are you totally confused now? Here's some more examples.

    This is an example of a properly written code: < B >< I >Example< /I >< /B >

    This is an example of an improperly written code: < B >< I >Example< /B >< /I >

    Creating a Basic Document

    Begin writing your HTML by creating your document's basic layout -- beginning with < HTML > and ending with < /HTML >:

    < HTML > < HEAD > < META NAME="Description" CONTENT="Description of your web page" > < META NAME="KEYWORDS" CONTENT="Keywords that best describe your web page separated with a comma." > < TITLE >Your Page Title< /TITLE > < /HEAD > < BODY > This area will contain everything that will be visible through a web browser such as text and graphics. < /BODY > < /HTML >

    < HTML >- Begins your HTML document

    < HEAD > - Contains information about the page such as, the TITLE, META tags for proper Search Engine indexing, STYLE tags, which determine the page layout and JavaScript coding for special effects.

    < TITLE > - The TITLE of your page. This will be visible in the title bar of your visitors' browser.

    Note: Make sure you include your most relevant keyword phrase within your "title" for Search Engine indexing. A keyword phrase is two or more words that best describe your website. For example, if your website focuses on "grooming dogs" then your best

    The Reluctant Entrepreneur
    It seems odd to think of a person opening a shop, knowing that they're not at all interested in selling or in face-to-face interaction with customers. But that's exactly what many Internet business owners have done. And they've done it well.The Internet has opened doors to a new breed of entrepreneurs. Entrepreneurs who don't feel comfortable selling, or who aren't good at expressing themselves verbally. Many of these people would never have opened a traditional business, whether due to shyness or being introverted; it's the anonymity of the Internet that has enabled them to do what they would otherwise not be able to achieve.Take Barb Niehaus. Barb is the founder and owner of Moms@ Home Working (http://www.moms-home-work.com/), a website dedicated to finding a balance b
    TITLE >Your Page Title< /TITLE > < /HEAD > < BODY > This area will contain everything that will be visible through a web browser such as text and graphics. < /BODY > < /HTML >

    < HTML >- Begins your HTML document

    < HEAD > - Contains information about the page such as, the TITLE, META tags for proper Search Engine indexing, STYLE tags, which determine the page layout and JavaScript coding for special effects.

    < TITLE > - The TITLE of your page. This will be visible in the title bar of your visitors' browser.

    Note: Make sure you include your most relevant keyword phrase within your "title" for Search Engine indexing. A keyword phrase is two or more words that best describe your website. For example, if your website focuses on "grooming dogs" then your best keyword phrase will be "dog grooming."

    < /TITLE > - Closes the < TITLE > tag.

    < /HEAD > - Closes the < HEAD > tag.

    < BODY > - This is where you will begin writing your document.

    < /BODY > - Closes the < BODY > tag.

    < /HTML > - Closes the < HTML > tag.

    Basic Text Elements

    < B > - Bold Text

    < B >Example< /B >

    < I > - Italic

    < I >Example< /I >

    < U > - Underline

    < U >Example< /U >

    Color Codes

    If you would like to specify a certain text or background color, you can do so by using color codes.

    RGB color codes are represented as hexadecimal values. The RGB color codes contain three sets of numbers representing the amount of Red, Green and Blue contained in a color. These codes must be used within your HTML to specify your selected colors.

    Now, to put the above statement in English...if you'd like to display your text in a certain color, you must include the hexadecimal color code within your font tag. Each color has its own color code.

    Here are a few of the basic color codes:

    Black - #000000
    White - #FFFFFF
    Red - #FF0000
    Green - #00C000
    Blue - #0000FF
    Yellow - #FFFF00

    Example:

    < font color="#FF0000" >Example< /FONT >

    You can find a 216 safe color chart here:
    http://www.web-source.net/216_color_chart.htm

    Creating Links

    In order to navigate a web page, you must create links. Links are created with an anchor, an href attribute and a URL (Uniform Resource Locator). URL's provide the browser with the location of the link, the name of the file and the method in which to access the file.

    Example:

    < A HREF="http://www.domain.com/" >Link< /A >

    When you begin writing your HTML code, all of your codes will be placed between your < BODY > and < /BODY > tags, as this is the only part of your web page that will be viewed through a web browser.

    You can find an HTML code chart here:
    http://www.web-source.net/html_codes_chart.htm

    This chart will provide you with all of the basic HTML codes, descriptions and examples to assist you in creating your web page.

    Although this article provides you with a very basic overview of HTML, with the help of Coffee Cup and the HTML code chart mentioned above, you can easily begin learning how to create your own web pages.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.addyou.info/article/69520/addyou-Internet-Marketing-Tools-Part-Six-HTML-Basics.html">Internet Marketing Tools: Part Six HTML Basics</a>

    BB link (for phorums):
    [url=http://www.addyou.info/article/69520/addyou-Internet-Marketing-Tools-Part-Six-HTML-Basics.html]Internet Marketing Tools: Part Six HTML Basics[/url]

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