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Add You - Advertising Temptations & How Small Businesses Can Handle Them
Copyright (c) 2006 Audrey BurtonI have heard "I hate marketing" or some version of that statement many times, and I understand. I like marketing, and still sometimes I hate marketing.One of the biggest problems is that there are so many options that it's sometimes impossible to know if you're doing the right things at
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3. Can you afford it? Is your advertising budget alrea
Everything that we do has a purpose. We do things to please people, to make them recognize us and keep a good bonding relationship among them. Just like advertising materials they are purposively used in order to make a certain business recognizable in the market and meet a certain goal which is to earn more sales and profits.
The first time you hear about something new to use or adapt, your mind races to fast forward, especially if the testimonials are realistic and seem to relate to what you are doing.
To illustrate, picture that ad salesperson standing right
there in your business. Temptation is staring you in the face.
"It's a great deal," they tell you.
Do you go for it or not?
Here are three sets of realistic questions to ask yourself as
you evaluate the proposal:
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1. Take a step to the side and consider this. Is your
current advertising already covering the basics? Is this new
temptation part of your basic advertising plan or does it fall
in the "next level" category? Remember that you've got to do
the basics first, just as you have to open a showroom before
you can decorate it. So make sure you are doing the basics
well before you move to the next level.
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2. Will the new idea or technique stand on its own
as a profit generator? Can the new idea or technique be
integrated into your basic advertising thrust so it can
compliment what you are already doing? Will it contribute to
building a cumulative advertising effect?
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3. Can you afford it? Is your advertising budget
alread
Simply put, a vision statement allows others to know what your vision for your company is. Where do you want your company to go? What is your company’s ultimate goal? To help put together your vision statement take the time to close your eyes and think about what your company will look like in 5 years. The picture you have created i
To illustrate, picture that ad salesperson standing right
there in your business. Temptation is staring you in the face.
"It's a great deal," they tell you.
Do you go for it or not?
Here are three sets of realistic questions to ask yourself as
you evaluate the proposal:
****************************************
1. Take a step to the side and consider this. Is your
current advertising already covering the basics? Is this new
temptation part of your basic advertising plan or does it fall
in the "next level" category? Remember that you've got to do
the basics first, just as you have to open a showroom before
you can decorate it. So make sure you are doing the basics
well before you move to the next level.
****************************************
2. Will the new idea or technique stand on its own
as a profit generator? Can the new idea or technique be
integrated into your basic advertising thrust so it can
compliment what you are already doing? Will it contribute to
building a cumulative advertising effect?
****************************************
3. Can you afford it? Is your advertising budget
alrea
Electrical Safety Rogue Traders.There are many companies out there who do not carry out the testing correctly. They do not check the plugs or fuse ratings for appliances. All standard plug tops should be checked to ensure they are wired correctly, the terminals are secure, the fuse rating is correct and the general condition
1. Take a step to the side and consider this. Is your current advertising already covering the basics? Is this new temptation part of your basic advertising plan or does it fall in the "next level" category? Remember that you've got to do the basics first, just as you have to open a showroom before you can decorate it. So make sure you are doing the basics well before you move to the next level.
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2. Will the new idea or technique stand on its own as a profit generator? Can the new idea or technique be integrated into your basic advertising thrust so it can compliment what you are already doing? Will it contribute to building a cumulative advertising effect?
****************************************
3. Can you afford it? Is your advertising budget alrea
Are you planning to start your own business? Do you work from your home? Are you employed at a company where you have a specific job title and function? If any of these are true or if you want to offer freelance services to the community, a business card may be one of your first steps in making others aware of your goods and service
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2. Will the new idea or technique stand on its own as a profit generator? Can the new idea or technique be integrated into your basic advertising thrust so it can compliment what you are already doing? Will it contribute to building a cumulative advertising effect?
****************************************
3. Can you afford it? Is your advertising budget alrea
Is there an electronic medical record system ready for the 21st century? Is there an affordable electronic medical record system? Can a good EMR help to reduce my business’s medical liability expenses?21st Century Specs You Need for Your EMRThis is a time of fast-paced business. To be blunt, if your current EMR does n
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3. Can you afford it? Is your advertising budget already strained? Will this advertising method pay for itself? Or will it break the bank?
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Background: The informed small business owner keeps good records of all promotions and advertising. You want to develop enough information to figure out what works and what doesn't. It's called learning from your experiences of being in the trenches.
Temptation stares you in the face at the least expected
times.
Temptation can come from hearing or reading about
super results others have gotten with their advertising.
Often it appears when a salesperson tells you about the
"great deal" they are offering.
Temptation can come from looking forward to how
great it would be if you could get similar results. It always
sounds so easy.
Is temptation worth listening to? By giving yourself honest answers to the three questions above, you'll know if it's time to move ahead to the next level and succumb to your latest advertising temptations.
© 2006 Jon Sinish
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