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Add You - Is Your Brochure Killing Your Sales?
Home businesses can be great tax shelters. Millions of Americans have some sort of office in their homes. If you are one of these lucky people and meet the IRS requirements found in IRS publication 587, you can take deductions for expenses related to the business use of part of your home.If you want to know if you qualify the IRS requirements to claim expenses, you need to meet the following three tests: • Exclusively and regularly as your principal place of business. • Exclusively and regularly as a place where you meet or deal with customers • In connection with a trade or business. If you qualify to claim expenses you may deduct a portion of the following: • Real estate taxes • Deductible mortgage interest • Dep
Your customers and prospects.
Neither are brochures an art gallery for your in-house or external graphic design team to show off their brilliance with well produce
The Tabletop MarketThe tabletop market is made up of three major branches: china, silver and crystal. “China” refers to the dishes that most families use about twice a year, or if you’re from a family like mine, almost never. My family saved those plates for if the Pope ever decided to drop in for a bite. Unfortunately, he never did. “Silver” means the flatware that, if you had the real sterling pieces, you had to polish if you got a bad report card. This is quite a punishment indeed, because it takes hours and lots of elbow grease to get a shine on the utensils. “Crystal” are the glasses that you have to take special care not to knock over. Stemware can range from frou-frou to Spartan in design. These fine glasses, usually contain a small percentage of lead, to ma
What do you do with them?
In the majority of cases I'm willing to bet you either leave them to fester in the lovingly designed show carrier bag or you scan some of them and then throw them away.
Do you read any of the brochures you get through the post or left by sales people?
If you don't read brochures why do you think your prospects will?
If your brochure is all about you and very little about your customer it wont get read. If it's not read it can't sell anything. That means you've just lost another prospect because your brochure didn't do its job right.
What A Brochure Isn't
Designing a brochure is not simply the managing director, marketing director or Mr Average Copywriter simply dumping everything they can think of about your company and its products into a four page 4 colour brochure.
Explaining how your business has grown from strength to strength over the last 5 years, or how the new widget is now also available in puce and lemon is boring.
In fact most brochures are deeply boring. Maybe not to you as the business owner - but to the most important people you know.
Your customers and prospects.
Neither are brochures an art gallery for your in-house or external graphic design team to show off their brilliance with well produce
THE PROBLEM:- You've got an excellent system, and a fool-proof network, but the problem is you're dealing with Harvard graduates not fools.Today, hackers are not as sloppy as they were 10 even five years ago. They are educated, by the best professors money can buy, and even though you have purchased some of the greatest software to battle them, they have an advantage. They think outside the box, because they are human. You end up looking like the fool with a fool-proof network that doesn't work.Don't get discouraged.Here are the steps to make your network 100% secure.-get a router if you don't have one-talk to your IT department to make sure everything is in order-get a *vulnerability assessment*-make sure your antivirus is
If you don't read brochures why do you think your prospects will?
If your brochure is all about you and very little about your customer it wont get read. If it's not read it can't sell anything. That means you've just lost another prospect because your brochure didn't do its job right.
What A Brochure Isn't
Designing a brochure is not simply the managing director, marketing director or Mr Average Copywriter simply dumping everything they can think of about your company and its products into a four page 4 colour brochure.
Explaining how your business has grown from strength to strength over the last 5 years, or how the new widget is now also available in puce and lemon is boring.
In fact most brochures are deeply boring. Maybe not to you as the business owner - but to the most important people you know.
Your customers and prospects.
Neither are brochures an art gallery for your in-house or external graphic design team to show off their brilliance with well produce
Servicing corporate clients can keep you very busy. You must stay on top of matters to ensure proper customer service, quick turnarounds and quality products. Your clients are expecting you to follow through and offer the best possible results for their needs. They are also looking for reasons to continue a business relationship with your company if you are providing good service. Choosing the right location for your business can help give your reputation a boost in the right direction with your clients. Renting a Business Center is a smart solution if you need a prestigious office in a popular area. Here's why.Choose a Smart Location; Make Lasting ImpressionsYour business should be located in an area with which your major clients can identify. If you service
What A Brochure Isn't
Designing a brochure is not simply the managing director, marketing director or Mr Average Copywriter simply dumping everything they can think of about your company and its products into a four page 4 colour brochure.
Explaining how your business has grown from strength to strength over the last 5 years, or how the new widget is now also available in puce and lemon is boring.
In fact most brochures are deeply boring. Maybe not to you as the business owner - but to the most important people you know.
Your customers and prospects.
Neither are brochures an art gallery for your in-house or external graphic design team to show off their brilliance with well produce
Medical billing, depending on whether you are billing paper claims or electronically, is a totally different animal for each. Electronic claims have one thing that paper claims don't have. And while they pay faster, thus the reason for billers to bill electronically, they can also be a royal pain in the backside because of all the restrictions and requirements. One of the strictest of these requirements is claim records hierarchy. We're going to briefly explain that hierarchy in this installment, as a detailed explanation will probably leave you confused and running for the nearest exit.If you're billing claims by paper you simply take each paper claim, stick it in an envelop and leave it in the hands of your trusted mailman. Not so with electronic claims. Not only d
Explaining how your business has grown from strength to strength over the last 5 years, or how the new widget is now also available in puce and lemon is boring.
In fact most brochures are deeply boring. Maybe not to you as the business owner - but to the most important people you know.
Your customers and prospects.
Neither are brochures an art gallery for your in-house or external graphic design team to show off their brilliance with well produce
A recent survey by Salary.com shows employee productivity may not be all that employers would like. According to the survey, “the average worker in the US admits to frittering away 2.09 hours per eight hour workday”. This figure does not include lunch breaks or other scheduled break-time.In Wisconsin, for every eight hours work an employer pays for, the employee is likely to deliver less than six. Respondents admit to wasting 2.8 hours on activities such as:• Surfing the Internet for personal use• Socializing with co-workers• Conducting personal businessTake out employer sanctioned time off such as lunch breaks, vacation time and sick leave and the productivity picture looks even worse.“Never has the argument for outsourcing been stron
Your customers and prospects.
Neither are brochures an art gallery for your in-house or external graphic design team to show off their brilliance with well produced photos, line art and consistent house style.
After all winning awards for your brochure is not as important as winning sales. Is it?
Have you found salespeople who are unwilling to give customers your brochures? That's because good sale staff instinctively know whether your brochure helps or hinders sales.
So What Is A Brochure?
It's purely and simply just another sales tool. It's part of your marketing tool set. Please treat it that way.
Use Sizzling Copy To Hit People Between The Eyes.
Don't take up the space on the front, or back, covers with your logo, managing directors head shot or a stock photo of a forklift truck or someone attractive sat gazing transfixed at a computer screen.
Smash Through Buyer Inertia With A Captivating Headline
Instead use a great headline to encourage people to open and investigate what you've got to say.
You could use any of the following headlines:
If you're in the car hire business you could say "7 Reasons Why Car Hire Is Costing You Too Much". Then explain why in your c
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