Add You - Internet and Businesses Online

What Do You Do for a Living? or Why Our Titles Say Nothing About Our Work
How many times in your life have you been asked “what do you do for a living”? And how many times have you actually answered the question? I bet very few. You probably answer this question by stating your “title” but suffice it to say that telling someone your title really gives the inquirer no real idea of what you actually do.I have been talking to people about their careers for as

rds on your site before deciding whether to stay or not. The headline keeps the visitor on your site and maximizes the most important part of those 15 words. The headline has 1 task: it exactly matches your traffic source phraseology. Does your page headline exactly match the keyword phrase that caused the site visitor to click through? You can accomplish this site headlin

Sales - Ten Ways to Gain Business Relationships
The Power of ten simply means that anything you do should be done in tens. It may seem quite simple but if you think about how many follow-up calls you should do in any day plus the number of new calls to be made and the number of new appointments per week, you are already on your way to success in sales. By repeating a task ten times, your results will skyrocket. Here are some excel

Imagine 24 hours from now doubling your website's effectiveness, getting twice the sales, twice the leads, twice the sign ups, with the same amount of traffic! You can do it for free in 15 minutes just by improving your landing page conversion rate. Most people focus on traffic; however your site conversion rate can dramatically increase the bottom line and open many doors for you. Traffic comes from a variety of sources (search engines, email lists, Pay per click, etc.) but all of the traffic ends up at 1 place: your landing page. By improving 1 of your traffic sources you marginally improve website results, but by improving your landing page, you improve the results from all your traffic sources! It is strange that people will spend tons of time and money on getting traffic and very little on improving conversion rates; stop throwing your money away.

First we need to define 2 terms:

Landing page: The final page a visitor lands on before they take your most desired action (buy, fill out a lead form, optin for emails, etc.).

Conversion rate: The number of visitors that take your most desired action divided by your total visitors. If 100 people visit your site and 3 sign up to receive emails, the conversion rate is 3%.

100s of factors that affect conversion rate, the single greatest factor being your page headline. The headline answers 2 questions for the site visitor: "am I at the right place?" and "does this apply to me?" People will read less than 15 words on your site before deciding whether to stay or not. The headline keeps the visitor on your site and maximizes the most important part of those 15 words. The headline has 1 task: it exactly matches your traffic source phraseology. Does your page headline exactly match the keyword phrase that caused the site visitor to click through? You can accomplish this site headline

Make Room for New Ideas - Encouraging Creativity in the Workplace
Managing productivity, profits and people is not always easy. While successful corporations adopt a whole range of strategies to become successful, almost all of them focus on their employees. Managers attempt to build practical skills covering all areas of operation. What employees basically need is a core skill that will enable them to manage and succeed in the very diverse work situations and ch

for you. Traffic comes from a variety of sources (search engines, email lists, Pay per click, etc.) but all of the traffic ends up at 1 place: your landing page. By improving 1 of your traffic sources you marginally improve website results, but by improving your landing page, you improve the results from all your traffic sources! It is strange that people will spend tons of time and money on getting traffic and very little on improving conversion rates; stop throwing your money away.

First we need to define 2 terms:

Landing page: The final page a visitor lands on before they take your most desired action (buy, fill out a lead form, optin for emails, etc.).

Conversion rate: The number of visitors that take your most desired action divided by your total visitors. If 100 people visit your site and 3 sign up to receive emails, the conversion rate is 3%.

Industrial Marketing Evolved With The Internet, Has Your Company?
“When doesn’t money matter?” exclaimed one of my clients during a recent conversation about the merits of industrial internet marketing. His company, a medium-sized electric motor supplier, was earning approximately $15 million dollars in annual revenue – a long way from 1991; his first year in business and sales of $145,000. We were discussing the company’s 15 year history and looking over his por

of time and money on getting traffic and very little on improving conversion rates; stop throwing your money away.

First we need to define 2 terms:

Landing page: The final page a visitor lands on before they take your most desired action (buy, fill out a lead form, optin for emails, etc.).

Conversion rate: The number of visitors that take your most desired action divided by your total visitors. If 100 people visit your site and 3 sign up to receive emails, the conversion rate is 3%.

Google Co-Op Topics - Annotating Web Content
In May of 2006, among other announcements, Google announced Google Co-op. This article is a follow-on article to a previous article, "Google Co-Op Overview", which provided a high-level overview of Google Co-op. This article will go into one of the components of Google Co-Op, Topics, in more detail than was covered in the previous article.Google Co-Op is important to users for several reason

action divided by your total visitors. If 100 people visit your site and 3 sign up to receive emails, the conversion rate is 3%.

Street Wars Between Mobile Car Washers and Mobile Auto Detailers
There is much competition in the mobile auto detailing business. There are two different lines of reasoning emerging as to how the business should be run. One is go for volume and discount and wash the world. The other is go after the high end customer which is 10% of the market, do exceptional work and charge as much as the market will give. These two principles are the reason for a war between mo

Method 1. Dynamically generate the headline With some code at the top of your page you can get the search phrase the visitor used from the referring url given by the search engine; then use that phrase as your page headline.

Method 2. Make multiple pages each tweaked for 1 popular phrase. If you sold dreamweaver video tutorials, You could go to overture: http://inventory.overture.com/d/searchinventory/suggestion and search on "dreamweaver" You could then immediately see 3 phrases that account for over 95% of the dreamweaver tutorial traffic: "dreamweaver tutorial", "dreamweaver training", and "dreamweaver mx tutorial"

By doing this analysis you realize 3 pages are needed, 1 for each of the most popular keyword phrases. If you use adwords and one of your ad titles is "Dreamweaver Training", then you'll send all of those clicks to the "dreamweaver training" page. Depending on your traffic source, you will direct the client to 1 of those 3 pages. You can achieve an immediate explosion of increased profits by applying the same strategy to your websites. After modifying your sites, you should see an instant 0.3%-0.5% increase in your conversion rate, imagine an extra sale for every 200-350 visitors!

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At the 5th anniversary of the tragedy of September 11, 2001 I submit to all of you an article I wrote for a business magazine in Philadelphia, PA shortly after the terrible events of that day.

The state of email deliverability has reached epidemic proportions and gets worse with every passing day. If you run a newsletter or ezine you may have noticed that as many as 60% of recipients are not receiving any emails (depending on which internet service provider most of your leads use) even if your messages have a spam rating of zero.

The internet is a huge landscape that continues to grow each year. For online business owners, this means using savvy marketing techniques to draw visitors to their web sites. But what separates one web site from another?

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