Tags |
|
|
Links |
|
|
Add You - Finding Your Niche Market by Solving Other People's Problems
Many people think so.Just visit any forum or bulletin board on the Net, or read any magazine article about web sites and you are sure to find a remark or two about how every business needs a web site. Some folks say you can't effectively market a business without a web site in the 21st century. But can you?I think you can. There are still many traditional methods of marketing that are effective in getting results. No business owner should rely on one method alone. But you shouldn't discount web sites either.A good web site can bring in additional business, but a bad one can drive business away. That's why you have to be careful about entering this new arena. If you do it wrong, it could work against you.First, you need to understand a fe
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying either to sell to the masses or trying to find a product before they've found a market.
If you're one of those people, don't despair (I've done it too) and it's not the end of the world.
If you already have a product, do some more research on your niche market (it'll be easier to find now) and listen to what people are saying in discussion boards, chat rooms, news sites and e-zines.
Power is situational. In what situations do you have the most power? When do you have the least?Authority by Public OpinionAuthority by public opinion is when a person has power or authority not directly because of their experience or expertise, but simply because they are held in high esteem by the public or by public outcry. An example of this is how scholarly or academic journals are more likely to publish articles of people who are fairly established and somewhat renowned within their respective field as compared to one who is virtually unknown. A really interesting study involved taking previously published articles written by prestigious and reputable authors and resubmitting them to those same journa
Once you have a good idea of what you're passionate about, it's time to start looking for markets that are related in some way.
If your passion is playing the guitar or practicing yoga or traveling or learning languages, I'm sure there's a market online that could benefit from your passion. This article will show you how to find it. After we've found the market, we're going to research it and find out what some of their biggest unsolved problems are.
What's this about problems?
Two of the biggest drivers of marketing (what makes people buy) are pleasure and pain.
People are either interested in things that bring them pleasure or things that stop their pain. If you come up with a solution for a particular problem, you're not only stopping the pain, you're providing pleasure as well.
If you have a headache, don't you look for a solution to that problem? If your headache goes away, don't you find it easier to do things that bring you pleasure?
Every market has its problems and every market needs those problems solved. In today's world and economy, people are looking for faster and more efficient ways to solve their problems and they're ready to pay handsomely for it. If you can show them how to solve their problems and enjoy the benefits of living without their problems, you have just become their angel in disguise.
How can you find your niche market who's just waiting for you to help them?
Start by doing research on your wider target market.
* Go to Google and do a search on your general field of interest first.
* If you're interested in baking cookies, for example, do a search on baking cookies and then drill down by digging into specifics.
* Check out informational sites and product sites.
* Find e-zines (online magazines) related to your interest and read them thoroughly.
* Then, look for websites already selling something within your market. What kind of approach do they take? Do they appear like professionals or amateurs?
Keep your mind open to all the possibilities. You're not trying to find a product to sell yet, you're still narrowing in on your niche market by finding like-minded communities of people online.
By finding your ideal niche market, you're going to save yourself from wasting countless hours and dollars on a business idea that may never succeed.
Just picking a field of interest is not enough - that's way too wide and won't provide you with positive, lasting results that lead to success. You need to be very specific and you need to start looking for a problem that people are actively trying to solve.
To help you narrow in on your niche try this exercise:
** My niche market is people who are (action) + (your area of interest)
For example:
- My niche market is people who are (learning how to bake) (cookies) or
- My niche market is people who are (trying to build) (a gazebo) or
- My niche market is people who are (wanting to learn) (spanish) or
- My niche market is people who are (attempting to sell) (saunas)
By narrowing your wider market into a niche market you gain so many advantages;
* You've narrowed down the competition - you're not competing against everyone in your field of interest
* Smaller markets are easier to dominate
* Niche markets are often close groups of people who share information with each other and can more easily spread worth of mouth to their friends who share the same interests
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying either to sell to the masses or trying to find a product before they've found a market.
If you're one of those people, don't despair (I've done it too) and it's not the end of the world.
If you already have a product, do some more research on your niche market (it'll be easier to find now) and listen to what people are saying in discussion boards, chat rooms, news sites and e-zines. T
The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situations with the potential to seriously damage a good reputation.One may ask what can be done to establish a good reputation, keep that good reputation and when hit by a crisis, repair a damaged reputation? Is there a prescription out there that provides some solid advice on this subject? Well, the “PR Doctor” researched the subject and was referred to a book entitled “The 18 Immutable Laws of Corporate Reputation. Creating, Protecting and Repairing Your Most Valuable Asset,” and authored
If you have a headache, don't you look for a solution to that problem? If your headache goes away, don't you find it easier to do things that bring you pleasure?
Every market has its problems and every market needs those problems solved. In today's world and economy, people are looking for faster and more efficient ways to solve their problems and they're ready to pay handsomely for it. If you can show them how to solve their problems and enjoy the benefits of living without their problems, you have just become their angel in disguise.
How can you find your niche market who's just waiting for you to help them?
Start by doing research on your wider target market.
* Go to Google and do a search on your general field of interest first.
* If you're interested in baking cookies, for example, do a search on baking cookies and then drill down by digging into specifics.
* Check out informational sites and product sites.
* Find e-zines (online magazines) related to your interest and read them thoroughly.
* Then, look for websites already selling something within your market. What kind of approach do they take? Do they appear like professionals or amateurs?
Keep your mind open to all the possibilities. You're not trying to find a product to sell yet, you're still narrowing in on your niche market by finding like-minded communities of people online.
By finding your ideal niche market, you're going to save yourself from wasting countless hours and dollars on a business idea that may never succeed.
Just picking a field of interest is not enough - that's way too wide and won't provide you with positive, lasting results that lead to success. You need to be very specific and you need to start looking for a problem that people are actively trying to solve.
To help you narrow in on your niche try this exercise:
** My niche market is people who are (action) + (your area of interest)
For example:
- My niche market is people who are (learning how to bake) (cookies) or
- My niche market is people who are (trying to build) (a gazebo) or
- My niche market is people who are (wanting to learn) (spanish) or
- My niche market is people who are (attempting to sell) (saunas)
By narrowing your wider market into a niche market you gain so many advantages;
* You've narrowed down the competition - you're not competing against everyone in your field of interest
* Smaller markets are easier to dominate
* Niche markets are often close groups of people who share information with each other and can more easily spread worth of mouth to their friends who share the same interests
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying either to sell to the masses or trying to find a product before they've found a market.
If you're one of those people, don't despair (I've done it too) and it's not the end of the world.
If you already have a product, do some more research on your niche market (it'll be easier to find now) and listen to what people are saying in discussion boards, chat rooms, news sites and e-zines.
The Internet has become a hot bed for work at home seekers because of its high success rate and endless opportunities. There are virtually thousands of ways you can make money online, and you can do so all at the comfort of your very own home. Because of this, here are 5 work at home ideas you may want to consider.1. Article writingArticle writing is a great way to make money online because of the dire need for quality content on the Internet. If you think about it, content is the single most important piece to the Internet and people’s websites. The problem with many people on the Internet is that they have ideas but not the ability to produce enticing copy. Because of this, you can always make a living writing articles.2. Freelance jobs
* Find e-zines (online magazines) related to your interest and read them thoroughly.
* Then, look for websites already selling something within your market. What kind of approach do they take? Do they appear like professionals or amateurs?
Keep your mind open to all the possibilities. You're not trying to find a product to sell yet, you're still narrowing in on your niche market by finding like-minded communities of people online.
By finding your ideal niche market, you're going to save yourself from wasting countless hours and dollars on a business idea that may never succeed.
Just picking a field of interest is not enough - that's way too wide and won't provide you with positive, lasting results that lead to success. You need to be very specific and you need to start looking for a problem that people are actively trying to solve.
To help you narrow in on your niche try this exercise:
** My niche market is people who are (action) + (your area of interest)
For example:
- My niche market is people who are (learning how to bake) (cookies) or
- My niche market is people who are (trying to build) (a gazebo) or
- My niche market is people who are (wanting to learn) (spanish) or
- My niche market is people who are (attempting to sell) (saunas)
By narrowing your wider market into a niche market you gain so many advantages;
* You've narrowed down the competition - you're not competing against everyone in your field of interest
* Smaller markets are easier to dominate
* Niche markets are often close groups of people who share information with each other and can more easily spread worth of mouth to their friends who share the same interests
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying either to sell to the masses or trying to find a product before they've found a market.
If you're one of those people, don't despair (I've done it too) and it's not the end of the world.
If you already have a product, do some more research on your niche market (it'll be easier to find now) and listen to what people are saying in discussion boards, chat rooms, news sites and e-zines.
Which is richest between author and publisher, although some authors have a bestseller book? What is your answer? My answer is owner of publisher will richest than some bestseller authors. The richest author in the world is not richest than the owner of the publisher. You can imagine that author will get 10-15% money of book price but the publisher will get 45% of the book price. If the publisher has 25 bestseller books then they will get 45% times 25 bestseller books. Of course, the publisher will always richest than author absolutely.Some author will satisfy with money from small royalty. They will happy because so many peoples will praise them in the media or stage like celebrity. They are thing the best in world and most famous in the world book industry
For example:
- My niche market is people who are (learning how to bake) (cookies) or
- My niche market is people who are (trying to build) (a gazebo) or
- My niche market is people who are (wanting to learn) (spanish) or
- My niche market is people who are (attempting to sell) (saunas)
By narrowing your wider market into a niche market you gain so many advantages;
* You've narrowed down the competition - you're not competing against everyone in your field of interest
* Smaller markets are easier to dominate
* Niche markets are often close groups of people who share information with each other and can more easily spread worth of mouth to their friends who share the same interests
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying either to sell to the masses or trying to find a product before they've found a market.
If you're one of those people, don't despair (I've done it too) and it's not the end of the world.
If you already have a product, do some more research on your niche market (it'll be easier to find now) and listen to what people are saying in discussion boards, chat rooms, news sites and e-zines.
When was the last time you received a handwritten note from a business associate? It may be that it was too long ago for you to remember. On the other hand, if you have gotten one lately, you know exactly who sent it and when. Handwritten notes have become almost extinct in the business world. So if you are looking for ways to stand from the crowd, to be noticed by your colleagues and clients, try putting pen to paper whenever you have the slightest excuse.There are few acts more impressive than handwriting a letter or a note to someone with whom you do business or would like to. Most people think that writing notes by hand requires extra time and effort. Ironically, it can be quick and painless if you do it frequently and follow these tips:1. Ha
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying either to sell to the masses or trying to find a product before they've found a market.
If you're one of those people, don't despair (I've done it too) and it's not the end of the world.
If you already have a product, do some more research on your niche market (it'll be easier to find now) and listen to what people are saying in discussion boards, chat rooms, news sites and e-zines. They will enlighten you as to what problems they've been having and you can find a way to put a spin on what you have that will appeal to their needs.
For all the rest, once you've found your niche market and a common problem among that market - you've hit gold. You can now find a product or develop one of your own that solves all or at least one of their major problems and you're ahead of the game without losing your shirt.
Once you've come up with a solution for your niche market, there's a phenomenal, fast, inexpensive way to test the market to see if it will bring you riches or rags.
But you'll have to wait for my next article to read about that or visit my website for more information.
Wishing you happiness and good fortune,
Guy Reichard, BA Psych, MBA Strategy/Entrepreneurship
Internet Marketing Specialist
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/69043/addyou-Finding-Your-Niche-Market-by-Solving-Other-Peoples-Problems.html">Finding Your Niche Market by Solving Other People's Problems</a>
BB link (for phorums):
[url=http://www.addyou.info/article/69043/addyou-Finding-Your-Niche-Market-by-Solving-Other-Peoples-Problems.html]Finding Your Niche Market by Solving Other People's Problems[/url]
Related Articles:
The Difference Between Publicity and Public Relations
Your Organization: What Role PR?
Reduce The Sale To The Ridiculous
Bookmark it:
|