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Add You - How to Sell Your Expertise Over and Over Again
Successful Newsletter Publishing: Keep Your Focus on What Matters p>The other day, I was having an email conversation with a friend about business goals.She mentioned that she'd started a book only to realize she didn't want to write one *right now* after all.She had mixed feelings about the decision, though. After all, *everyone* says a good consultant *must* write a book. And she was feeling the pressure.In a reply email, I offered her a piece of advice that, as soon as I'd typed it, I knew was really advice for *me* and not her.Have you ever had that happen? You're talkin The primary method of delivering products to your clients 24/7 and selling in your sleep is via a website. Technology exists that permit visitors to come to your website, read about what you do and how you do it, purchase any number of products from you, and have that all happen automatically. Electronic products are wonderful, as the delivery of that type of product can be 100% hands-off. A physical product that has to be shipped does require some human intervention, but that doesn't mean it has to be you! There are a number of fulfillment companies that have spring up over the years that you can pay to do your product fulfillment for you. So, what kinds of products could you offer via your website? Here are ten ideas: 1. Special Report 2. eBook 3. Tips Booklet 4. eCourse 5. Audio tapes/CD 5 Step Ad Formula SecretsOkay you have got the products, the website and even a few visitors but still your not making sales. Well now is the time to reconsider the product with an open mind and investigate were will you find customers who want what you have to sell. So investigate what ad headlines and content other people are using in there ads and note down the best one's. Make sure tho your ads are unique so your product or service stands out from your competitors and not just a clone of what everyone else is saying or selling.5 Step ad Formula I've often been asked if your income sources should relate to your primary line of business, or if they can be varied and unrelated, like a writer who does copy editing and ghostwriting for a living but also owns rental property and scouts garage sales for gently worn children's clothing and sells it on eBay. You can do whatever best fits your personality, but I think it will keep you saner to corral your MPC's under your primary business umbrella. Robert Allen, in his best-selling book, Multiple Streams of Income, discusses the "five rings of riches", which I think of as ever-increasing ways to create multiple profit centers. The rings include: Ring 1 -- Sell Your Core Expertise: In this innermost ring, you are selling your core expertise as an accountant, attorney, web designer, security system installer, carpet cleaner, etc. To this ring, I want to add selling tools you've purchased to use in your business but you don't use all the time, like a telephone bridge line that you might subcontract out to other users. Ring 2 --Teach Others Your Core Expertise: You develop ways to teach others your specialized knowledge or guide others in how to enter your industry. Ring 3 --Teach General Skills: In the process of running your business, you probably developed a set of business management skills that have led to your success, and can pass that learning along to others in your industry. Ring 4 -- Sell Other People's Products: You have in your arsenal a listing of both tried-and-true products you've used in your field of expertise, as well as a database of loyal customers. Why not introduce your clients (and potential clients) to these wonderful products? Ring 5 -- Support Other Infopreneurs: By the time you reach this largest and final ring, you will have become an infopreneuring expert. Allen suggests that this is the time to offer services and advice to other infopreneurs. Think of MPC's in this way: You own a great business and are phenomenal at what you do and everyone who needs your service should have access to your expertise. However, if you're in a time-based business, as many service business professionals are, there are only so many hours in the day that you have to work with clients. There are two ways to change this: to hire more staff or to replicate yourself. Hiring more staff (or even independent contractors) typically pushes up your overhead costs and will probably only increase your profit margin slightly. Replicating yourself is much easier, and I'm not referring to some Star Trek-like device. By replication, I mean having products available that will either bring clients into your marketing funnel and introduce you to them in a lower-cost, non-threatening manner, or better serve your existing clients without necessarily needing you to personally attend to the client. The primary method of delivering products to your clients 24/7 and selling in your sleep is via a website. Technology exists that permit visitors to come to your website, read about what you do and how you do it, purchase any number of products from you, and have that all happen automatically. Electronic products are wonderful, as the delivery of that type of product can be 100% hands-off. A physical product that has to be shipped does require some human intervention, but that doesn't mean it has to be you! There are a number of fulfillment companies that have spring up over the years that you can pay to do your product fulfillment for you. So, what kinds of products could you offer via your website? Here are ten ideas: 1. Special Report 2. eBook 3. Tips Booklet 4. eCourse 5. Audio tapes/CD Optimising Your From and Subject Fields whatever best fits your personality, but I think it will keep you saner to corral your MPC's under your primary business umbrella.How important are the 'From' and 'Subject' lines? In short: Very important.These are the factors which will decide whether your email gets delivered to the inbox or to the junk mail box.From LineGenerally speaking the 'From' field is used by both the recipient and the spam filters. The recipients uses the 'From' field to determine whether to delete the email whereas the spam filters check to see if the email address has been 'whitelisted' (i.e added to the contacts list) to determine whether to deliver the email to the inbox or not Robert Allen, in his best-selling book, Multiple Streams of Income, discusses the "five rings of riches", which I think of as ever-increasing ways to create multiple profit centers. The rings include: Ring 1 -- Sell Your Core Expertise: In this innermost ring, you are selling your core expertise as an accountant, attorney, web designer, security system installer, carpet cleaner, etc. To this ring, I want to add selling tools you've purchased to use in your business but you don't use all the time, like a telephone bridge line that you might subcontract out to other users. Ring 2 --Teach Others Your Core Expertise: You develop ways to teach others your specialized knowledge or guide others in how to enter your industry. Ring 3 --Teach General Skills: In the process of running your business, you probably developed a set of business management skills that have led to your success, and can pass that learning along to others in your industry. Ring 4 -- Sell Other People's Products: You have in your arsenal a listing of both tried-and-true products you've used in your field of expertise, as well as a database of loyal customers. Why not introduce your clients (and potential clients) to these wonderful products? Ring 5 -- Support Other Infopreneurs: By the time you reach this largest and final ring, you will have become an infopreneuring expert. Allen suggests that this is the time to offer services and advice to other infopreneurs. Think of MPC's in this way: You own a great business and are phenomenal at what you do and everyone who needs your service should have access to your expertise. However, if you're in a time-based business, as many service business professionals are, there are only so many hours in the day that you have to work with clients. There are two ways to change this: to hire more staff or to replicate yourself. Hiring more staff (or even independent contractors) typically pushes up your overhead costs and will probably only increase your profit margin slightly. Replicating yourself is much easier, and I'm not referring to some Star Trek-like device. By replication, I mean having products available that will either bring clients into your marketing funnel and introduce you to them in a lower-cost, non-threatening manner, or better serve your existing clients without necessarily needing you to personally attend to the client. The primary method of delivering products to your clients 24/7 and selling in your sleep is via a website. Technology exists that permit visitors to come to your website, read about what you do and how you do it, purchase any number of products from you, and have that all happen automatically. Electronic products are wonderful, as the delivery of that type of product can be 100% hands-off. A physical product that has to be shipped does require some human intervention, but that doesn't mean it has to be you! There are a number of fulfillment companies that have spring up over the years that you can pay to do your product fulfillment for you. So, what kinds of products could you offer via your website? Here are ten ideas: 1. Special Report 2. eBook 3. Tips Booklet 4. eCourse 5. Audio tapes/CD Confidence = Preparation + CourageIt always amazes me when I see someone on television holding a press conference – a lawyer outside a courtroom, a businessperson at the launch of a new product. Reporters ask hardball questions. The answers are given with conviction, without hesitation. The person being questioned exhibits supreme confidence. Where does that confidence come from? How do they get it? What lessons are there for those of us who also have to face difficult circumstances and need that same, high level of confidence?You may be facing a difficult task. It might be something very to enter your industry. Ring 3 --Teach General Skills: In the process of running your business, you probably developed a set of business management skills that have led to your success, and can pass that learning along to others in your industry. Ring 4 -- Sell Other People's Products: You have in your arsenal a listing of both tried-and-true products you've used in your field of expertise, as well as a database of loyal customers. Why not introduce your clients (and potential clients) to these wonderful products? Ring 5 -- Support Other Infopreneurs: By the time you reach this largest and final ring, you will have become an infopreneuring expert. Allen suggests that this is the time to offer services and advice to other infopreneurs. Think of MPC's in this way: You own a great business and are phenomenal at what you do and everyone who needs your service should have access to your expertise. However, if you're in a time-based business, as many service business professionals are, there are only so many hours in the day that you have to work with clients. There are two ways to change this: to hire more staff or to replicate yourself. Hiring more staff (or even independent contractors) typically pushes up your overhead costs and will probably only increase your profit margin slightly. Replicating yourself is much easier, and I'm not referring to some Star Trek-like device. By replication, I mean having products available that will either bring clients into your marketing funnel and introduce you to them in a lower-cost, non-threatening manner, or better serve your existing clients without necessarily needing you to personally attend to the client. The primary method of delivering products to your clients 24/7 and selling in your sleep is via a website. Technology exists that permit visitors to come to your website, read about what you do and how you do it, purchase any number of products from you, and have that all happen automatically. Electronic products are wonderful, as the delivery of that type of product can be 100% hands-off. A physical product that has to be shipped does require some human intervention, but that doesn't mean it has to be you! There are a number of fulfillment companies that have spring up over the years that you can pay to do your product fulfillment for you. So, what kinds of products could you offer via your website? Here are ten ideas: 1. Special Report 2. eBook 3. Tips Booklet 4. eCourse 5. Audio tapes/CD Arbitration - Saves Time and Expense!I am a firm believer in “arbitration clauses” in contracts and agreements. They allow for the means of settling a dispute that is much quicker and much less expensive than by utilizing the courts and lawyers. The most common arbitration clause is that the parties having the disagreement contract with an individual to act as an arbitrator. It is extremely important that the arbitrator be acceptable to both parties. A lot of arbitration clauses state that the decision of the arbitrator is final or that the arbitration is “binding arbitration”. Wheyou do and everyone who needs your service should have access to your expertise. However, if you're in a time-based business, as many service business professionals are, there are only so many hours in the day that you have to work with clients. There are two ways to change this: to hire more staff or to replicate yourself. Hiring more staff (or even independent contractors) typically pushes up your overhead costs and will probably only increase your profit margin slightly. Replicating yourself is much easier, and I'm not referring to some Star Trek-like device. By replication, I mean having products available that will either bring clients into your marketing funnel and introduce you to them in a lower-cost, non-threatening manner, or better serve your existing clients without necessarily needing you to personally attend to the client. The primary method of delivering products to your clients 24/7 and selling in your sleep is via a website. Technology exists that permit visitors to come to your website, read about what you do and how you do it, purchase any number of products from you, and have that all happen automatically. Electronic products are wonderful, as the delivery of that type of product can be 100% hands-off. A physical product that has to be shipped does require some human intervention, but that doesn't mean it has to be you! There are a number of fulfillment companies that have spring up over the years that you can pay to do your product fulfillment for you. So, what kinds of products could you offer via your website? Here are ten ideas: 1. Special Report 2. eBook 3. Tips Booklet 4. eCourse 5. Audio tapes/CD Maximize Your Spend, Enjoy a High Clickthrough Rate (CTR)The Google Adwords experience can seem overwhelming at times. When you first start your Google Adwords campaigns, it is quite easy to get discouraged.It might all seem a bit too hard and intimidating because you might start to find that your ad will be disabled if your CTR (click-thru-rate) percentage isn’t high enough. Google requires a minimum 0.05% CTR. This basically means that you need to make sure that a certain percentage of people click on your ad when it’s displayed. Google adjusts your bids automatically to keep you ahead of your competition at the lp> The primary method of delivering products to your clients 24/7 and selling in your sleep is via a website. Technology exists that permit visitors to come to your website, read about what you do and how you do it, purchase any number of products from you, and have that all happen automatically. Electronic products are wonderful, as the delivery of that type of product can be 100% hands-off. A physical product that has to be shipped does require some human intervention, but that doesn't mean it has to be you! There are a number of fulfillment companies that have spring up over the years that you can pay to do your product fulfillment for you. So, what kinds of products could you offer via your website? Here are ten ideas: 1. Special Report 2. eBook 3. Tips Booklet 4. eCourse 5. Audio tapes/CD 6. Teleclass/Telecourse 7. Membership Subscription website 8. Consulting/Training 9. Licensing your content to others 10. Selling other people's products These ten strategies are only the tip of the iceburg. Take your content and what you know and re-purpose and re-package for profit!
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