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Add You - 5 Essential Elements for Effective Marketing
1. Think Big – In college, Michael Dell said he wanted to “beat IBM.” While you may not desire to take your small business to such heights, be sure not to limit what you might achieve.2. Draw Your Own Map – Michael Dell, Steve Jobs, Richard Branson…each took a different approach to doing better what someone else was doing. Blaze your own trail to success.3. Learn From Mistakes – Every company makes big ones – including Dell – and the best use mistakes as opportunities to grow and improve their people, products and services.<
Why it is important to follow up with your subscribers...The mentality of put up a sales page and expect to make a sale boggles the imagination. People think that's all it takes. Logical right? You see the product, like the product, buy the product. Simple, clean and easy. Unfortunately, Internet marketing is nowhere near that easy. If it was, everybody would be doing it and making a fortune doing it. That is why the saying "follow up or fail" is one of the most important things you MUST learn when running a business online. Otherwise, you are opening your
1. Features
Define the features of the product or services that you are promoting. Be specific, concise and accurate in your summary of the features. Imagine that you are developing your list of features like the list of ingredients for th
There are many people on the Internet who cruise around surfing and looking to pick a fight on Forums and Blogs. For those who participate in the online community where ideas and opinions are shared surely you have been personally or verbally attacked for your opinion or ideas. Well for us online article authors we often are attacked too by naysayers and detractors who comment on our articles.Sometimes these negative folks are commercial competitors or opinionated politically charged advocates of one thing or another. Others are just really vindictive schm
1. Features
Define the features of the product or services that you are promoting. Be specific, concise and accurate in your summary of the features. Imagine that you are developing your list of features like the list of ingredients for t
Business cards are a modern variation of calling cards and trade cards. Calling cards were used as means of introduction. These were used by messengers to announce the arrival of their superiors beforehand. The cards collected would serve as a list of who have came and went, and whose visit was to be reciprocated. Similar to their original purpose, business cards serve as a reminder of a social or business encounter.The person the card has been left with will have a tangible reminder of the meeting and is left with the owner of the contact information. Soo
1. Features
Define the features of the product or services that you are promoting. Be specific, concise and accurate in your summary of the features. Imagine that you are developing your list of features like the list of ingredients for t
As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don’t we just do it? Is it for a lack of planning or that we’re just not sure what to do or where to start?Yes, maybe. But in trying to figure out what those hurdles are that keep us from marketing consistently; I came up with two hurdles that I think might be as big as any other for most. Like a lot of things with regards to our business, if we’re aware of the hurdles that
1. Features
Define the features of the product or services that you are promoting. Be specific, concise and accurate in your summary of the features. Imagine that you are developing your list of features like the list of ingredients for t
Speak of workshops and people generally perk up with interest. It could be a workshop about gaining confidence. Or it could be about being able to find romance. Workshops are big business these days. So, learning how to attract your audience is the first thing you will need to learn if you are to run a successful workshop.My art workshops are generally smaller than most workshops you might be imagining. I am not talking about the kinds of audiences that Anthony Robbins and Jack Canfield normally motivate in speaking engagements. But, once in awhile y
2. Advantage
Identify at least one, but no more than three, key advantages of the product or service that you want to p
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