Cutting Out Managed Care Middleman Reduces Cuts Health Plan Costs
Cutting out the managed care middleman and contracting directly with medical providers may seem like a drastic solution for reducing health plan costs. Yet for employers who've been whipsawed by relentless cost increases, it may be the only solution that actually works. The profit-bloated managed care industry, with much to lose, has propagated many myths about why this sensible approach won't work. But their solutions haven't worked. Costs continue to surge and employers are desperately

Get Smart Before You Start A New Business - Part 01
Having been a business consultant for over 20 years I have seen (what appears to be) every business idea, under-funded startup operation (including some of my own) under the sun. And probably 80 percent of them failed. Basically, the reasons are always the same… an overestimation of the market and sales and underestimation of costs. The other primary reason for failure is that people simply lack business knowledge to make good decisions. They spend an inordinate amount of time reinventing wheels

Selling is About Asking - not - Telling
How many times have you encountered a salesperson that wanted to know about YOU before presenting the benefits and features of their product or service? How many times?As an upper level manager in the senior housing industry I was constantly challenged by helping the sales and marketing staff understand the difference between asking and telling. Just this one challenge was costing the company millions of dollars in lost business on an annual basis. Here’s an example:he lowest quality possible, as to take into consideration those with Low-end computers or slower internet connections. Make your product as accessible as possible. You never know who’s looking, and from where.

You should consult with your web-designer or your search engine optimization company so that your web site can be search engine optimized. The reasoning behind this, is that once you put all this work into digitizing your media, you want your web site to be seen.

If you aren’t familiar with web design, I would advise hiring an art friendly web designer to help you out with the creating the web site. S/He can deal with the technical aspects of creation while you worry about the design. I cannot stress enough the necessity of using an HTML editor that is search optimization friendly. Not so much for the actual design of the web site, but for everything that goes on behind the scenes.

When you’re creating a web site, there are two aspects to take into consideration. What the viewer is seeing, and how the web site relates to search engines. Although I believe what the viewer is seeing is entirely in the hands of the designer, and owner… how the web site relates to search engines is where SEO comes in.

How does your web site fare with Google, MSN, or Yahoo? This is the province of your SEO, and your web-designer.

This is where items like meta-tags, keyword density, and performance come into play. Your web site should be optimized for your location, content, type of art/ media. When a web search is run on a topic relevant to you, your web site should come up in these searches. If you’re a political artist then you should be getting hits for “political art”, in my case “Toronto filmmakers” or anything specific to your art/ media content.

How an SEO can work for you, is that with your search engine optimization company will be able to tailor make your keywords, and meta-tags; so that the closer the search terms are to what you do, the more likely you will get a visitor on your site.

The more visitors you get on your site, the more likely you are to sell your product. This brings you closer to becoming an independent artist who doesn’t need deal with large publishers that don’t have your best interests in mind. Ultimately what an effective self-driven online marketing campaign will do for you is that it will allow you to sell your product at your price, and for minimal monthly fees you won’t have to sign over publishing rights or licensing, because all the fees, minus operating fees come directly to you.

SEO and online marketing campaigns are available at minimal investment, so if you’re serious about launching your art career, then an affordable advertising campaign may be what you’re looking for.

Simply by improving your site ranking, you attract more visitors. Every visitor is a potential buyer ... If we want to use a retail analogy, the more people visit your store, the more stuff you’ll sell.

All it really takes is for someone to see your site when doing a web- search; this will bring you clients and contacts. A very small investment could bring you the artistic freedom you want and

n friendly. Not so much for the actual design of the web site, but for everything that goes on behind the scenes.

When you’re creating a web site, there are two aspects to take into consideration. What the viewer is seeing, and how the web site relates to search engines. Although I believe what the viewer is seeing is entirely in the hands of the designer, and owner… how the web site relates to search engines is where SEO comes in.

How does your web site fare with Google, MSN, or Yahoo? This is the province of your SEO, and your web-designer.

This is where items like meta-tags, keyword density, and performance come into play. Your web site should be optimized for your location, content, type of art/ media. When a web search is run on a topic relevant to you, your web site should come up in these searches. If you’re a political artist then you should be getting hits for “political art”, in my case “Toronto filmmakers” or anything specific to your art/ media content.

How an SEO can work for you, is that with your search engine optimization company will be able to tailor make your keywords, and meta-tags; so that the closer the search terms are to what you do, the more likely you will get a visitor on your site.

The more visitors you get on your site, the more likely you are to sell your product. This brings you closer to becoming an independent artist who doesn’t need deal with large publishers that don’t have your best interests in mind. Ultimately what an effective self-driven online marketing campaign will do for you is that it will allow you to sell your product at your price, and for minimal monthly fees you won’t have to sign over publishing rights or licensing, because all the fees, minus operating fees come directly to you.

SEO and online marketing campaigns are available at minimal investment, so if you’re serious about launching your art career, then an affordable advertising campaign may be what you’re looking for.

Simply by improving your site ranking, you attract more visitors. Every visitor is a potential buyer ... If we want to use a retail analogy, the more people visit your store, the more stuff you’ll sell.

All it really takes is for someone to see your site when doing a web- search; this will bring you clients and contacts. A very small investment could bring you the artistic freedom you want and

hould come up in these searches. If you’re a political artist then you should be getting hits for “political art”, in my case “Toronto filmmakers” or anything specific to your art/ media content.

How an SEO can work for you, is that with your search engine optimization company will be able to tailor make your keywords, and meta-tags; so that the closer the search terms are to what you do, the more likely you will get a visitor on your site.

The more visitors you get on your site, the more likely you are to sell your product. This brings you closer to becoming an independent artist who doesn’t need deal with large publishers that don’t have your best interests in mind. Ultimately what an effective self-driven online marketing campaign will do for you is that it will allow you to sell your product at your price, and for minimal monthly fees you won’t have to sign over publishing rights or licensing, because all the fees, minus operating fees come directly to you.

SEO and online marketing campaigns are available at minimal investment, so if you’re serious about launching your art career, then an affordable advertising campaign may be what you’re looking for.

Simply by improving your site ranking, you attract more visitors. Every visitor is a potential buyer ... If we want to use a retail analogy, the more people visit your store, the more stuff you’ll sell.

All it really takes is for someone to see your site when doing a web- search; this will bring you clients and contacts. A very small investment could bring you the artistic freedom you want and

sell your product at your price, and for minimal monthly fees you won’t have to sign over publishing rights or licensing, because all the fees, minus operating fees come directly to you.

SEO and online marketing campaigns are available at minimal investment, so if you’re serious about launching your art career, then an affordable advertising campaign may be what you’re looking for.

Simply by improving your site ranking, you attract more visitors. Every visitor is a potential buyer ... If we want to use a retail analogy, the more people visit your store, the more stuff you’ll sell.

All it really takes is for someone to see your site when doing a web- search; this will bring you clients and contacts. A very small investment could bring you the artistic freedom you want and deserve.