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Add You - Exercise Your Marketing Skills
A Positive Approach to Employee Performance Improvement Through Discipline
For seventy-five years, American organizations have used a fairly standardized procedure to handle familiar personnel problems such as absenteeism, poor performance, and other misconduct. This approach, usually called “progressive discipline,” provides for an increasingly serious series of penalties — reprimands, warnings, suspensions without pay — when employees fall out of step with the organization’s expectations. When problems arise, the job of the manager is to find the punishment that fits the crime.But today, a growing number of companies are moving away from using a criminal-justice mentality for employee performance improvement through corrective action. They are abandoning traditional approac
individuals who are 'taking it to the limit', pushing themselves to their maximum and beyond to reFor seventy-five years, American organizations have used a fairly standardized procedure to handle familiar personnel problems such as absenteeism, poor performance, and other misconduct. This approach, usually called “progressive discipline,” provides for an increasingly serious series of penalties — reprimands, warnings, suspensions without pay — when employees fall out of step with the organization’s expectations. When problems arise, the job of the manager is to find the punishment that fits the crime.But today, a growing number of companies are moving away from using a criminal-justice mentality for employee performance improvement through corrective action. They are abandoning traditional approac
An Entrepreneur and a Life To Be Remembered
I was reminded of my own mortality today. I guess you can say I had a near death experience, though the death I experienced was not my own.No, I was never in any danger, nor was my life ever threatened. In fact, I was sitting in the air conditioned comfort of my home office sipping a nice cup of coffee and watching the dogs run around the yard when the moment came.The sun was shining. The birds were chirping. Life was going along just fine.Death was the furthest thing from my mind.Then the news came that Corey Rudl had been killed in a high speed crash at a race track in California. At the moment of his death at the young age of 34, Corey was a passenger in a Porsche that hit
If I were to mention exercise what is the first thing that comes to mind. The majority of us would no doubt conjure up an image of a sweaty bodybuilder grunting as he attempts to lift an astronomical weight, or perhaps you picture a slim, muscle toned aerobics instructor vigorously going through the movements of box aerobics shouting out maneuvers to her students. Both of these images depict individuals who are 'taking it to the limit', pushing themselves to their maximum and beyond to reaI was reminded of my own mortality today. I guess you can say I had a near death experience, though the death I experienced was not my own.No, I was never in any danger, nor was my life ever threatened. In fact, I was sitting in the air conditioned comfort of my home office sipping a nice cup of coffee and watching the dogs run around the yard when the moment came.The sun was shining. The birds were chirping. Life was going along just fine.Death was the furthest thing from my mind.Then the news came that Corey Rudl had been killed in a high speed crash at a race track in California. At the moment of his death at the young age of 34, Corey was a passenger in a Porsche that hit
What Does Your Brand Smell Like
Close your eyes for a moment and think of the smell of freshly baked bread – what does that wonderful warm smell remind you of? Perhaps it takes you back in time to your childhood, to Sunday mornings when you used to walk down to the corner bakery to buy a fresh loaf dusted with flour.In the same way that an everyday aroma can instantly take us to another place and time in our minds and remind us of people and places, so too is it possible to associate your brand with an aroma in the minds of your customers and clients.Aromas have the ability to build powerful brand recognition, quickly. In his book, Brand Sense, Martin Lindstroem says, ‘Seventy-five percent of the emotions we generate on a dail
no doubt conjure up an image of a sweaty bodybuilder grunting as he attempts to lift an astronomical weight, or perhaps you picture a slim, muscle toned aerobics instructor vigorously going through the movements of box aerobics shouting out maneuvers to her students. Both of these images depict individuals who are 'taking it to the limit', pushing themselves to their maximum and beyond to reClose your eyes for a moment and think of the smell of freshly baked bread – what does that wonderful warm smell remind you of? Perhaps it takes you back in time to your childhood, to Sunday mornings when you used to walk down to the corner bakery to buy a fresh loaf dusted with flour.In the same way that an everyday aroma can instantly take us to another place and time in our minds and remind us of people and places, so too is it possible to associate your brand with an aroma in the minds of your customers and clients.Aromas have the ability to build powerful brand recognition, quickly. In his book, Brand Sense, Martin Lindstroem says, ‘Seventy-five percent of the emotions we generate on a dail
Is your Boss a Dragon Lady?
Is your boss a Dragon Lady?Everyone has had a bad female boss or two in their day. But have you ever worked for a DRAGON LADY? What’s a Dragon Lady boss, you ask? Here are a few examples of what a Dragon Lady boss does:There’s the tale of a boss that did not pay her workers before Christmas vacation and then called a meeting at 9 a.m. on the day after New Year’s. She opened the meeting with a condescending ‘So, did Santa give you everything that you wanted?’ and then she scanned the room and told each of her paycheck-less employees what their New Year’s resolutions should be.Then there’s the boss that hosts marathon, back-to-back meetings without providing coffee or even a glass of wa
al weight, or perhaps you picture a slim, muscle toned aerobics instructor vigorously going through the movements of box aerobics shouting out maneuvers to her students. Both of these images depict individuals who are 'taking it to the limit', pushing themselves to their maximum and beyond to reIs your boss a Dragon Lady?Everyone has had a bad female boss or two in their day. But have you ever worked for a DRAGON LADY? What’s a Dragon Lady boss, you ask? Here are a few examples of what a Dragon Lady boss does:There’s the tale of a boss that did not pay her workers before Christmas vacation and then called a meeting at 9 a.m. on the day after New Year’s. She opened the meeting with a condescending ‘So, did Santa give you everything that you wanted?’ and then she scanned the room and told each of her paycheck-less employees what their New Year’s resolutions should be.Then there’s the boss that hosts marathon, back-to-back meetings without providing coffee or even a glass of wa
Small Business Owners - They Owe You The Money Why Don't They Pay?
Doesn't it frustrate you when you've given good service, sometimes super service, and the customer doesn't pay you?Some of them aren't doing too well and are struggling for cash, but, gee, so are you. In the time they take to pay they could have paid off a little each week and the debt would be gone.You know others have the money but it takes them six months of sending them copy after copy of invoices, letters and telephone calls before they open their purse…And often the worst are Government Departments and large businesses. You don’t want to lose sales to these customers but your cash-flow is hurting and you dropped your price to get the contra
the movements of box aerobics shouting out maneuvers to her students. Both of these images depict individuals who are 'taking it to the limit', pushing themselves to their maximum and beyond to reDoesn't it frustrate you when you've given good service, sometimes super service, and the customer doesn't pay you?Some of them aren't doing too well and are struggling for cash, but, gee, so are you. In the time they take to pay they could have paid off a little each week and the debt would be gone.You know others have the money but it takes them six months of sending them copy after copy of invoices, letters and telephone calls before they open their purse…And often the worst are Government Departments and large businesses. You don’t want to lose sales to these customers but your cash-flow is hurting and you dropped your price to get the contra
Radical Thinking
When was the last time you thought about taking your business to new and heady heights, but didn’t actually get any further? Don’t worry, you are not alone.There’s plenty of business owners out there who let their brains stand in the way of fundamental changes in their business. We either think that we can’t do it, or we don’t know how to do it. Sound familiar?If you want to do more than grow incrementally then you need to get into some radical thinking. It’s pretty easy to set a goal of selling 10% more, or getting 5 more customers. This is what I call an incremental target (meaning….just a little bit more than last time). This is better than not having any targets, but it does tend to leave yo
individuals who are 'taking it to the limit', pushing themselves to their maximum and beyond to reach their fitness goals, thereby increasing their stamina while building a muscle toned physique. Such fitness pros establish routine workouts and proper diet in order to obtain the physical benefits they desire.When was the last time you thought about taking your business to new and heady heights, but didn’t actually get any further? Don’t worry, you are not alone.There’s plenty of business owners out there who let their brains stand in the way of fundamental changes in their business. We either think that we can’t do it, or we don’t know how to do it. Sound familiar?If you want to do more than grow incrementally then you need to get into some radical thinking. It’s pretty easy to set a goal of selling 10% more, or getting 5 more customers. This is what I call an incremental target (meaning….just a little bit more than last time). This is better than not having any targets, but it does tend to leave yo
What does all of this have to do with your marketing? Just what is meant by exercising your marketing skills? How can you tone your marketing muscles and become skillful in your
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