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  • Add You - Information Overload and the Drowning Out of Your Advertising Dollar

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    o yourself; Yah and I’ll be broke by the time your G-darn ads start pulling for me, meanwhile I may as well flush my cash flow down the proverbial toilet.

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    Most companies focus on developing a brochure, a slick 4 color tri-fold brochure with pictures, the name of their company, phone number, etc. That's actually how people treat it It's just a brochure with very little mean
    As a small business person do you ever feel that your advertising dollar is being drown out by information overload? The advertising is usually too expensive and anyone who has ever advertised in a newspaper, unless it is a large ad (full page or double truck advertisement) has had a tough time finding their ads as they are often buried in some back section. They think to themselves how much they paid for that ad - ouch!

    Indeed often enough a salesman for an advertising agency, media outlet or specialty publication will tell you it is all about impressions and repetition, yet you as a small business person are thinking to yourself; Yah and I’ll be broke by the time your G-darn ads start pulling for me, meanwhile I may as well flush my cash flow down the proverbial toilet.

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    Why Women Shop
    I recently read a book titled “Why Women Shop” by Minahan and Beverland. An appropriate topic as companies and businesses race to snag the female market. It is common knowledge that women are a formidable force in purchasing pro
    nd anyone who has ever advertised in a newspaper, unless it is a large ad (full page or double truck advertisement) has had a tough time finding their ads as they are often buried in some back section. They think to themselves how much they paid for that ad - ouch!

    Indeed often enough a salesman for an advertising agency, media outlet or specialty publication will tell you it is all about impressions and repetition, yet you as a small business person are thinking to yourself; Yah and I’ll be broke by the time your G-darn ads start pulling for me, meanwhile I may as well flush my cash flow down the proverbial toilet.

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    they are often buried in some back section. They think to themselves how much they paid for that ad - ouch!

    Indeed often enough a salesman for an advertising agency, media outlet or specialty publication will tell you it is all about impressions and repetition, yet you as a small business person are thinking to yourself; Yah and I’ll be broke by the time your G-darn ads start pulling for me, meanwhile I may as well flush my cash flow down the proverbial toilet.

    <
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    ising agency, media outlet or specialty publication will tell you it is all about impressions and repetition, yet you as a small business person are thinking to yourself; Yah and I’ll be broke by the time your G-darn ads start pulling for me, meanwhile I may as well flush my cash flow down the proverbial toilet.

    <
    Easy Advertising For Beginners
    Yes that is right I said Easy Advertising Strategies for the Beginner,of course their is the old reliable paid advertising on Google, Yahoo, MSN and many others. All of these of course cost money of various amounts and not alway
    o yourself; Yah and I’ll be broke by the time your G-darn ads start pulling for me, meanwhile I may as well flush my cash flow down the proverbial toilet.

    You think to yourself; Well sure in theory the number of impressions make sense, but with all the information over load, SPAM, Internet, Number of TV Channels, Radio, billboards, bus stop benches, taxicab hats and newspapers, hell I’ll be lucky if anyone sees even one of my ads. If you feel this way well you are not alone by any means and advertising salesmen, many are pretty boy or blonde bumbling boneheads continue their mantra of advertising only works over time.

    When you tell them that you are concerned with the drowning out of your advertising dollars, what do they do; Show you more charts? Great, but what about rea

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