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Conference call marketing is an excellent way to leverage your small business into something that will appear much bigger and more substantial to your customers. Trust is the cornerstone of every commercial transaction and nothing builds trust faster than authoritative personal communication.

How do you give an effective conference call? One that makes you stand-out as an authority in your field so that when your customers want solutions they will come to you first?

Set 4 Clear Goals For Your Conference Call

Your 4 goals must fit the needs of the audience you are speaking to. If you are not already well known in your field, or if this conference call is your first contact with your audience, then 1 goal must be to introduce yourself or your team and set the basis for your credibility. Examples of your success in the field or the details of how you accumulated your knowledge are good starting points.

Another goal may be to introduce your product or service to your audience. You can do this by explaining features and telling your audience how these features work, what they do, how easy they are to use. You will meet this goal only if at the end of this section of your conference call your audience knows exactly what your product or service is. This seems obvious, but it is a mistake to assume that your audience will get it without your clear explanation.

If you set product introduction as a goal then follow-up with a goal section that explains how and why your product or service is significant. This is the benefits portion of your conference call in which you explain how your product or service will solve a particular problem or make things easier or more profitable for your audience. This section should answer the questions or prov

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es you stand-out as an authority in your field so that when your customers want solutions they will come to you first?

Set 4 Clear Goals For Your Conference Call

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e, then 1 goal must be to introduce yourself or your team and set the basis for your credibility. Examples of your success in the field or the details of how you accumulated your knowledge are good starting points.

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ce how these features work, what they do, how easy they are to use. You will meet this goal only if at the end of this section of your conference call your audience knows exactly what your product or service is. This seems obvious, but it is a mistake to assume that your audience will get it without your clear explanation.

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tion as a goal then follow-up with a goal section that explains how and why your product or service is significant. This is the benefits portion of your conference call in which you explain how your product or service will solve a particular problem or make things easier or more profitable for your audience. This section should answer the questions or provide the solutions to the issues you raised when you promoted the conference call. How to increase your Adsense revenue, build your list, make web sites, etc.

If your conference call was set up as a selling tool, as this goal setting example shows, then finish up with a 4th goal that tells your audience what to do next and exactly how to do it. Should they make a phone call? What’s the number and what are the calling hours? Who should they ask for? Should they visit a website? You cannot give too much detail here. The objective is to make it as easy as possible for you audience to contact you again.

Your Audience Attention Span is 15 Minutes

Unless you or your guest speaker is as good as Mark Twain at spinning a tale you will lose your audience if you do not meet each of your separate goals in 15 minutes or less. Four goals at 15 minutes each sets a maximum length of your conference call at one hour or less. That’s the length of most college classes and network television programs for a reason.

Summarize With Bullets at the End

Restate and summarize the content of your 4 goals at the end of your conference call. Your audience will most likely only remember the last things you say. If you focus your summary on the bullet points from each goal section you can still leave them with a complete message.

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Accurate financial's are the key to knowing the health of a business. Bookkeeping is the process of maintaining these reports. Accurate and timely bookkeeping is key to the successful operation of businesses of any size.

Have you ever communicated with a salesperson who launches into their sales presentation without even asking you what you want or need? If a salesperson lacks the skill of questions and listening, that can help the customer stay stuck in the position of not knowing what they want. Customer service begins at the beginning of the sales relationship with these two skills.

All of us could benefit from a back to basics approach to sales calls, with a little more focus on the mechanics of selling and the practice associated with ensuring it becomes natural for us.

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