Add You - Internet and Businesses Online

Forums: How DO You Get People to Post!?
Running a web forum is no easy task. If you own one, you know how labor-intensive it is. You spent hours perfecting your forum. You thought up dozens of categories and topics. You customized the interface, set user permissions, sent out welcome emails. Tons of members signed up and logged in. Time for the payoff, right? Wr

was launched two years ago by UK blog consultant Hugh MacLeod of Gaping Void fame (a site featuring his cartoon impressions of modern marketing). The blog rapidly started setting benchmarks for other blog markete

What Makes a Web Site Successful?
There are three aspects vital to get a web site that works, in no specific order as such, all are more or less equally important:1) CONTENT – People need to be interested in what you write about! Your Web Site needs to be written in such a way you address it from the client’s perspective. What I me

In the recent International Wine and Spirit Competition (IWSC) the first prize for the Top Pinotage was awarded to Stormhoek, a small independent winery in South Africa. Two years ago they were virtually unheard of in their own country - let alone the rest of the world. Now you will find their wine stocked in supermarkets all over the UK and they are rapidly expanding into the US.

So how did they manage to gain so much growth in so little time?

Yep, that’s right - you guessed it – because they started a blog.

The wine industry is renowned for alienating potential customers by marketing wine as pretentious and elitist. Stormhoek sought to popularise their product by demystifying claims such as corked wine tastes better than screw caps, and that grapes grown in South France always produce superior wine.

Their blog was launched two years ago by UK blog consultant Hugh MacLeod of Gaping Void fame (a site featuring his cartoon impressions of modern marketing). The blog rapidly started setting benchmarks for other blog marketer

Need For Business Continuity Management
Companies should have good business continuity management techniques in place. These would help companies to identify, assess and manage both external as well as internal risk factors that may hinder business continuity. Business continuity management strategies will help keep the company working no matter what kind of ris

of in their own country - let alone the rest of the world. Now you will find their wine stocked in supermarkets all over the UK and they are rapidly expanding into the US.

So how did they manage to gain so much growth in so little time?

Yep, that’s right - you guessed it – because they started a blog.

The Ultimate Competitive Advantage: Trust and Respect
Does your selling style address the most fundamental needs of your prospects? What are the most important factors to someone making an important buying decision?Universities and market research firms have conducted numerous studies to determine the most important buying decision factors for people who make significa

much growth in so little time?

Yep, that’s right - you guessed it – because they started a blog.

Presentation Skills - The Power of the Pause
“The right word may be effective, but nothing is as effective as a rightly timed pause.” - Mark TwainMark Twain, through erroneous attribution, is accused of saying many things, but the foregoing is not only a true quote -its one which he both deeply believed and practiced. Although Twain, nee Samuel Clemens, is r

litist. Stormhoek sought to popularise their product by demystifying claims such as corked wine tastes better than screw caps, and that grapes grown in South France always produce superior wine.

Everything Counts
I interrupt your life to bring you this important message—everything counts!Everything Counts! offers a philosophy for running a great business and for enjoying a great quality of life. Its meaning is simple; yet powerful:Everything you say; every thought you entertain; and everything you do has a direction,

Everyone loves a freebie and Stormhoek used their product to create a ‘buzz’ by giving away 100 bottles of wine to bloggers in exchange for comments and also sponsored ‘100 Dinners in 100 Nights’ in cities throughout the US. These stories spread through the blogosphere like wildfire and even reached the national press. Stormhoek were the pioneering example of using a blog for customer feedback – and gaining the publicity and exposure as a result.

In this year’s Drinks Business Awards Stormhoek won first prize for their “trail-blazing” consumer campaign. They were competing with hundreds of thousands of other wineries and multinationals with multi-million pound marketing budgets. The cost of their campaign? $288.53.

Stormhoek’s site now receives 350,000 hits a month an

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Gaining new customers for your e-commerce website is very important to keep you in business so you are probably considering all the different types of marketing that will bring in new business. Since you have an e-commerce site you have probably considered every possible type of online advertising, but has offline advertising crossed your mind? It may have or it may not, but regardless you are surely interested in knowing whether offline advertising can benefit your website and increase your traffic and ultimately sales. The answer whether offline advertising works or not depends significantly on where you advertise.

There are only two ways of doing business IT: It can be outsourced or companies can attempt to do it themselves. Apart from in the largest and richest organisations, not only is in-house IT unlikely to deliver much benefit it is, in fact, a drain on the business. Taking a somewhat academic approach to core business functions, the article suggests that empire building is irresistible to most, but not, of course, all IT Directors and that true strategic advantage is only to be found by treating IT as just another service the business needs to function.

The internet is a great means of communication where you can rent out lists for your email marketing. It is also possible for you to build your own list if and when required, for more effective email marketing. To succeed in email marketing...

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