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    em. However, once the company has a slice of the market, it needs to remind the public that the products or services are still available, or it may well lose out to its competitors. I would be w
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    The main purpose of advertising in the business world is to promote sales in order to boost profits. As such, advertising has three basic aims:

    To inform To persuade and To remind

    One of the most underestimated points is to REMIND. The cost of advertising is extremely high. One may therefore wonder if it is not a waste of money to advertise a product which is widely known and which has a good slice of the market. Take Coca-Cola for instance. It is known and is readily available in almost every city in the world and yet the company continues to advertise it. Why is this so, and is the company wasting profits?

    As i have already said, advertisers aim to inform the public about new or improved products and services and to persuade them to buy or use them. However, once the company has a slice of the market, it needs to remind the public that the products or services are still available, or it may well lose out to its competitors. I would be w

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    e of the most underestimated points is to REMIND. The cost of advertising is extremely high. One may therefore wonder if it is not a waste of money to advertise a product which is widely known and which has a good slice of the market. Take Coca-Cola for instance. It is known and is readily available in almost every city in the world and yet the company continues to advertise it. Why is this so, and is the company wasting profits?

    As i have already said, advertisers aim to inform the public about new or improved products and services and to persuade them to buy or use them. However, once the company has a slice of the market, it needs to remind the public that the products or services are still available, or it may well lose out to its competitors. I would be w

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    nd which has a good slice of the market. Take Coca-Cola for instance. It is known and is readily available in almost every city in the world and yet the company continues to advertise it. Why is this so, and is the company wasting profits?

    As i have already said, advertisers aim to inform the public about new or improved products and services and to persuade them to buy or use them. However, once the company has a slice of the market, it needs to remind the public that the products or services are still available, or it may well lose out to its competitors. I would be w

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    this so, and is the company wasting profits?

    As i have already said, advertisers aim to inform the public about new or improved products and services and to persuade them to buy or use them. However, once the company has a slice of the market, it needs to remind the public that the products or services are still available, or it may well lose out to its competitors. I would be w

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    em. However, once the company has a slice of the market, it needs to remind the public that the products or services are still available, or it may well lose out to its competitors. I would be willing to bet anything if Coca-Cola stopped informing the public about their products a company like Pepsi would be the next giant.

    Many large companies have fallen into this trap, once they have their market they automatically assume people will carry on buying the products or services they offer. The ability to constantly inform consumers of a companies products and activities is an ongoing commitment that keeps major share holders in a specific line at the top.

    People (consumers) are highly complex creatures and do not always behave or react as rationally as one would expect. Advertising and marketing companies realise that consumers DO NOT BUY COMMODITIES, there are only two things they buy, 1. good feelings 2. solutions. One does not need a degree i

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