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Add You - Why Aren't You Marketing With Testimonials?
How to Laser Your Email Messages
If you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Letters are traditionally long and detailed. With email, however, you need to be laser-like, or risk losing your reader half-way through the first paragraph.If you spend a lot of time with email like I do, you really appreciate emails that are short, to the point, and stick to one topic (this makes it easier to find the information later). Use plenty of white space to make the email easy to read. Do this by using short 2 to 3 sentence paragraphs, and keeping the length of the email to 4 or 5 short paragraphs. If you go much longer than that, it might be set aside for read
key factor in determining whether they would open an email. With email open rates declining, trust becomes morIf you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Letters are traditionally long and detailed. With email, however, you need to be laser-like, or risk losing your reader half-way through the first paragraph.If you spend a lot of time with email like I do, you really appreciate emails that are short, to the point, and stick to one topic (this makes it easier to find the information later). Use plenty of white space to make the email easy to read. Do this by using short 2 to 3 sentence paragraphs, and keeping the length of the email to 4 or 5 short paragraphs. If you go much longer than that, it might be set aside for read
Let's Be Realistic About Nepotism: If You Hire Your Children Be Prepared For Criticism
I was recently approached by a transportation company owner, I will call her Beth. Beth and her business partner both have adult sons that they would like to take over their business someday.The partners named both sons Fleet Managers about a year ago. Beth’s son has proven to be very good at the job. He manages the people and equipment well and is very reliable. Beth’s partner's son is another story. His work habits are terrible and he often doesn't show up for work at all. The staff jokes about what time he will call in on sunny days. He has shown no signs of improvement in the last year. Beth didn’t know how to approach her partner and seemed genuinely surprised by my response to the scenario. I simply said:He’s not ready.Many people have mi
You mean you really aren't? Lots of experts have noticed that there are too few e-commerce sites using testimonials. In the brick-and-mortar world, testimonials have been used for decades. They provide a very low-cost and effective tool for adding credibility to your promotional message.I was recently approached by a transportation company owner, I will call her Beth. Beth and her business partner both have adult sons that they would like to take over their business someday.The partners named both sons Fleet Managers about a year ago. Beth’s son has proven to be very good at the job. He manages the people and equipment well and is very reliable. Beth’s partner's son is another story. His work habits are terrible and he often doesn't show up for work at all. The staff jokes about what time he will call in on sunny days. He has shown no signs of improvement in the last year. Beth didn’t know how to approach her partner and seemed genuinely surprised by my response to the scenario. I simply said:He’s not ready.Many people have mi
And credibility is what you need in order to convert prospects to sales. The majority of consumers say that knowing and trusting the sender is the key factor in determining whether they would open an email. With email open rates declining, trust becomes more
Micromanagement
This is not the first time I have talked about micromanagement over the years, and I am sure it won't be my last. Recently, I had some business friends complain to me how their employees cannot follow directions. But on the other hand, I also know a lot of people who wonder why management doesn't trust them to do their job properly. You see this not only in the corporate world but in nonprofit organizations as well. Today, managers are spending more time supervising the work of others as opposed to actually managing them.Back in the 1960's and 1970's we talked a lot about empowering workers and teamwork, but the pendulum seems to have swung the other way and micromanagement is now in vogue in today's corporate cultures. I have a theory as to why this has happene
nials. In the brick-and-mortar world, testimonials have been used for decades. They provide a very low-cost and effective tool for adding credibility to your promotional message.This is not the first time I have talked about micromanagement over the years, and I am sure it won't be my last. Recently, I had some business friends complain to me how their employees cannot follow directions. But on the other hand, I also know a lot of people who wonder why management doesn't trust them to do their job properly. You see this not only in the corporate world but in nonprofit organizations as well. Today, managers are spending more time supervising the work of others as opposed to actually managing them.Back in the 1960's and 1970's we talked a lot about empowering workers and teamwork, but the pendulum seems to have swung the other way and micromanagement is now in vogue in today's corporate cultures. I have a theory as to why this has happene
And credibility is what you need in order to convert prospects to sales. The majority of consumers say that knowing and trusting the sender is the key factor in determining whether they would open an email. With email open rates declining, trust becomes mor
Success Affiliate Business - 6 Affiliate Marketing Ideas to Select Niche Affiliate Products
Obviously, one of the most significant steps to be a successful entrepreneur in affiliate marketing is to select profitable niche affiliate products. With those lucrative affiliate niche products and multiple affiliate marketing strategies, you can earn huge of affiliate commission online. You will discover and learn 6 affiliate marketing ideas to choose hot niche affiliate products to sell online in this article.Now, I am going to give you 6 affiliate marketing ideas to get great niche affiliate products to sell on the internet. You will discover workable and proven affiliate marketing ideas to help you succeed in selecting the affiliate products on the internet.1. Participant actively in the well-known forums, web boards, chat rooms or membership sites.
effective tool for adding credibility to your promotional message.Obviously, one of the most significant steps to be a successful entrepreneur in affiliate marketing is to select profitable niche affiliate products. With those lucrative affiliate niche products and multiple affiliate marketing strategies, you can earn huge of affiliate commission online. You will discover and learn 6 affiliate marketing ideas to choose hot niche affiliate products to sell online in this article.Now, I am going to give you 6 affiliate marketing ideas to get great niche affiliate products to sell on the internet. You will discover workable and proven affiliate marketing ideas to help you succeed in selecting the affiliate products on the internet.1. Participant actively in the well-known forums, web boards, chat rooms or membership sites.
And credibility is what you need in order to convert prospects to sales. The majority of consumers say that knowing and trusting the sender is the key factor in determining whether they would open an email. With email open rates declining, trust becomes mor
Self Publisher Who Appreciates The Power Of Blogs Is Bound To Be More Successful
Top high earning self publishers succeed in their publishing business when they fully appreciate and understand the power of blogs to attract huge traffic rather quickly and to deliver their publishing message with more efficiency than any other publishing medium ever created in history.Let us quickly compare a blog with the other mediums and vehicles available to a self publisher today.Self Published Book Versus The Self Published BlogThe self publishing of books is an American tradition that is as old as the thirteen colonies. Ben Franklin is credited as the first American to self publish a book.Publishing a book is something many would be self publishers have done only to quickly realize that the more difficult task is to get folks
order to convert prospects to sales. The majority of consumers say that knowing and trusting the sender is the key factor in determining whether they would open an email. With email open rates declining, trust becomes morTop high earning self publishers succeed in their publishing business when they fully appreciate and understand the power of blogs to attract huge traffic rather quickly and to deliver their publishing message with more efficiency than any other publishing medium ever created in history.Let us quickly compare a blog with the other mediums and vehicles available to a self publisher today.Self Published Book Versus The Self Published BlogThe self publishing of books is an American tradition that is as old as the thirteen colonies. Ben Franklin is credited as the first American to self publish a book.Publishing a book is something many would be self publishers have done only to quickly realize that the more difficult task is to get folks
Grocery Store Fixtures Central to Store Marketing
When it comes to grocery shopping, everybody has their own way of doing things. Some make a list before hand, determined to turn on the tunnel vision and focus only on the family’s predetermined “needs.” Others go up and down every aisle, sans a list, picking and choosing as they go. There are hundreds of strategies, but they all rely heavily on store layout to work. In an ever competitive age with super stores popping up everywhere, it’s essential that independent grocery store owners consider their store fixtures and layout as a critical component of their marketing strategy.Grocery store fixtures and store layout are essentially the core of a grocer’s marketing. You can greet them at the door, have amazing service at the register, bag and even carry thei
key factor in determining whether they would open an email. With email open rates declining, trust becomes more and important in getting your message across effectively:When it comes to grocery shopping, everybody has their own way of doing things. Some make a list before hand, determined to turn on the tunnel vision and focus only on the family’s predetermined “needs.” Others go up and down every aisle, sans a list, picking and choosing as they go. There are hundreds of strategies, but they all rely heavily on store layout to work. In an ever competitive age with super stores popping up everywhere, it’s essential that independent grocery store owners consider their store fixtures and layout as a critical component of their marketing strategy.Grocery store fixtures and store layout are essentially the core of a grocer’s marketing. You can greet them at the door, have amazing service at the register, bag and even carry thei
"Hey, don't just take our word for it—listen to what our customers are saying! You don't trust us? Then trust our customers. Folks like you." Here's the mystery. Creating trust online is a big, big thing. So why don't we see more sites using testimonials? [Usborne 1999]
Testimonials Work
As marketing experts have shown time and again, testimonials work: "I
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