advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell Have your ever tried to decipher the various possible ad types, configurations and potential results available and which ones would be the most effective? Imagine that you just landed in Wonderland and the locals are speaking to you about your program.

Did you want to palver the framus or the waskar? What type of dilvige could your qumsqat urge? How many regerhappers could the average thezaxactgers broger on the wickenjackels to placanempts? What do kalr lingerfrimpt the docobandents? Of course you did. Confused or amused? It doesn’t matter much. The world of marketing and promotion is a scary and complex place filled with strange terms and jargon, almost as bizarre as in Wonderland. But you have to deal with it. So you are assigned a YP rep, thank goodness. Or is it so good?

When your Yellow Page rep arrives at your place of business, do your cringe at the rate increases, new products you’ll be pitched, or the mere reminder of what you are already spending? Are they helpful or a pain in the… What would you give to have an honest opinion of your YP program? You and every other business person, I’ll bet. So, where do you turn for insight and objective answers? Let me first explain who is writing this article.

I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell y

r qumsqat urge? How many regerhappers could the average thezaxactgers broger on the wickenjackels to placanempts? What do kalr lingerfrimpt the docobandents? Of course you did. Confused or amused? It doesn’t matter much. The world of marketing and promotion is a scary and complex place filled with strange terms and jargon, almost as bizarre as in Wonderland. But you have to deal with it. So you are assigned a YP rep, thank goodness. Or is it so good?

When your Yellow Page rep arrives at your place of business, do your cringe at the rate increases, new products you’ll be pitched, or the mere reminder of what you are already spending? Are they helpful or a pain in the… What would you give to have an honest opinion of your YP program? You and every other business person, I’ll bet. So, where do you turn for insight and objective answers? Let me first explain who is writing this article.

I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell

as bizarre as in Wonderland. But you have to deal with it. So you are assigned a YP rep, thank goodness. Or is it so good?

When your Yellow Page rep arrives at your place of business, do your cringe at the rate increases, new products you’ll be pitched, or the mere reminder of what you are already spending? Are they helpful or a pain in the… What would you give to have an honest opinion of your YP program? You and every other business person, I’ll bet. So, where do you turn for insight and objective answers? Let me first explain who is writing this article.

I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell

or a pain in the… What would you give to have an honest opinion of your YP program? You and every other business person, I’ll bet. So, where do you turn for insight and objective answers? Let me first explain who is writing this article.

I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell

advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.

So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money. Go there now and learn how to make your Yellow Page less like jabberwocky and more productive. After all, unless you want your ad to read like a foreign language, your job is to get the message out about your terrific business.